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Makeup ads

Makeup ads have one job: show the result on a real face. That's why tutorials, before-and-afters and shade matching run alongside the campaign imagery. Below are 40 real Facebook and Instagram ads from 7 makeup advertisers.

  1. Charlotte Tilbury ad: GIFT MAGIC SKIN! 💧364d

    GIFT MAGIC SKIN! 💧

    Darlings, looking for the perfect holiday gift? Shop my NEW! Iconic Magic Skin Duo! 🎁✨

    Shop Now · charlottetilbury.com

  2. Maybelline New York ad: Lifter Full Coverage Serum Concealer245d

    Lifter Full Coverage Serum Concealer

    Discover NEW Lifter Full Coverage Serum Concealer

    Learn More · maybelline.co.uk

  3. Huda Beauty ad: NEW! EASY BAKE PRESSED243d

    NEW! EASY BAKE PRESSED

    Meet Easy Bake Pressed: Super fine, never cakey, for that blurred airbrushed finish🩷

    Shop Now · cultbeauty.co.uk

  4. IL MAKIAGE ad: Try Before You Buy334d

    Try Before You Buy

    “Il Makiage’s Woke Up Like This Foundation is one of the few products that is genuinely worth all the Instagram hype.” -Cosmopolitan Join more than 25 million…

    Learn More · ilmakiage.co.uk

  5. ILIA Beauty ad: Clean Mascara Now in Brown481d

    Clean Mascara Now in Brown

    NEW: ILIA’s cult-favorite clean mascara now comes in a new brown shade. 👁️ Shop Limitless Lash in Before Dawn.

    Shop Now · spacenk.com

  6. fentybeauty ad: Chat with Rose Amber119d

    Chat with Rose Amber

    Find ✨your✨ perfect foundation fit with Rose Amber, Fenty Beauty's new virtual beauty advisor on WhatsApp.

    Send WhatsApp Message · api.whatsapp.com

  7. e.l.f. Cosmetics ad: Instant Lift Brow Pencil - Taupe754d

    Instant Lift Brow Pencil - Taupe

    Try Our Top Rated Primers, Brushes, Lipstick, Gloss, Eyeshadow, Foundation & Concealer. Look Good, Feel Good

    Shop Now · elfcosmetics.com

  8. Charlotte Tilbury ad: Exagger-eyes Easy Eyeshadow Stick In Oyster Twilight: Nude Cream Eyeshadow |…150d

    Exagger-eyes Easy Eyeshadow Stick In Oyster Twilight: Nude Cream Eyeshadow | Charlotte Tilbury

    LOOK INTO MY EYES… MY EXAGGER-EYES 👀🌟 Darlings, there are LIMITLESS LOOKS to create with my NEW! Exagger-Eyes Easy Eyeshadow Sticks 👁️💫 Swipe to find your…

    Shop Now · charlottetilbury.com

  9. Maybelline New York ad: NEW MAYBELLINE SERUM LIPSTICK273d

    NEW MAYBELLINE SERUM LIPSTICK

    New! Maybelline Serum Lipstick. Pigment rich colour meets serum level care.

    Shop Now · maybelline.co.uk

  10. Huda Beauty ad: Creamy Obsessions Eyeshadow Palette345d

    Creamy Obsessions Eyeshadow Palette

    We Know You'll Love These 🩷

    Shop Now · hudabeauty.com

  11. IL MAKIAGE ad: Try Before You Buy334d

    Try Before You Buy

    “Il Makiage’s Woke Up Like This Foundation is one of the few products that is genuinely worth all the Instagram hype.” -Cosmopolitan Join more than 25 million…

    Learn more · ilmakiage.co.uk

  12. ILIA Beauty ad: Clean Mascara Now in Brown481d

    Clean Mascara Now in Brown

    NEW: ILIA’s cult-favorite clean mascara now comes in a new brown shade. 👁️ Shop Limitless Lash in Before Dawn.

    Shop Now · spacenk.com

  13. fentybeauty ad: Get Curated Reviews118d

    Get Curated Reviews

    Stop searching 🛑, start chatting 📲. Get curated video reviews from Rose Amber, Fenty Beauty's new virtual beauty advisor.

    Send WhatsApp Message · api.whatsapp.com

  14. e.l.f. Cosmetics ad: Three e.l.f. beauty icons reimagined as three irrestistible fragrances from…283d

    Three e.l.f. beauty icons reimagined as three irrestistible fragrances from e.l.f. and H&M. Make it make scents. Launching 29 January. #HMBeauty #elfcosmetics

    Learn more · elfcosmetics.com

  15. Charlotte Tilbury ad: GIFT MAGIC SKIN! 💧334d

    GIFT MAGIC SKIN! 💧

    Darlings, looking for the perfect holiday gift? Shop my NEW! Iconic Magic Skin Duo! 🎁✨

    Shop Now · charlottetilbury.com

  16. Maybelline New York ad: Ultimate Brightening Combo123d

    Ultimate Brightening Combo

    The flawless under-eye combo you need!

    Learn More · maybelline.co.uk

  17. Huda Beauty ad: Faux Filter Concealer Salted Caramel 7.3345d

    Faux Filter Concealer Salted Caramel 7.3

    Because You Deserve It 💖

    Shop Now · hudabeauty.com

  18. IL MAKIAGE ad: Try Before You Buy299d

    Try Before You Buy

    2026 is the year I finally got my undertone right. How? I took the PowerMatch Quiz on IL MAKIAGE’s website and found my perfect shade in just 90 seconds. If…

    Learn More · ilmakiage.co.uk

  19. ILIA Beauty ad: Clean Mascara Now in Brown481d

    Clean Mascara Now in Brown

    NEW: ILIA’s cult-favorite clean mascara now comes in a new brown shade. 👁️ Shop Limitless Lash in Before Dawn.

    Shop Now · spacenk.com

  20. fentybeauty ad: Chat with Rose Amber119d

    Chat with Rose Amber

    Chat with Rose Amber, Fenty Beauty's new virtual beauty advisor on WhatsApp, and discover your next new lip look 💄

    Send WhatsApp Message · api.whatsapp.com

  21. e.l.f. Cosmetics ad: e.l.f.ing iconic beauty 🤝 fashion The 🆕 e.l.f. H&M collection reimagines…279d

    e.l.f.ing iconic beauty 🤝 fashion The 🆕 e.l.f. H&M collection reimagines three e.l.f. faves – Halo Glow, Power Grip and Camo – as perfumes and accessories…

    Learn more · elfcosmetics.co.uk

  22. Charlotte Tilbury ad: LAST MINUTE SHOPPING? 🛍️318d

    LAST MINUTE SHOPPING? 🛍️

    Darlings, looking for the perfect holiday gift? Shop my NEW! Pillow Talk Icons on the Go! 🎁✨

    Shop Now · stores.charlottetilbury.com

  23. Maybelline New York ad: Try Maybelline Body Mascara in Brick Brown!32d

    Try Maybelline Body Mascara in Brick Brown!

    Brick Brown enhances your eye colour, perfect for a trend look . Trust the UK's #1 mascara brand.

    Shop Now · superdrug.com

  24. Huda Beauty ad: Up to 80% off!347d

    Up to 80% off!

    Get up to 80% off our most-loved products. Shop our biggest deals of the year now!🩷

    Shop Now · hudabeauty.com

  25. IL MAKIAGE ad: Try Before You Buy394d

    Try Before You Buy

    “Il Makiage’s Woke Up Like This Foundation is one of the few products that is genuinely worth all the Instagram hype.” -Cosmopolitan Join more than 25 million…

    Learn More · ilmakiage.co.uk

  26. ILIA Beauty ad: Limitless Lash Mascara451d

    Limitless Lash Mascara

    Clean mascara that actually works—just ask the 5,000+ five-star reviews. ⭐⭐⭐⭐⭐

    Shop now · iliabeauty.com

  27. fentybeauty ad: Find Your Hair Holy Grail119d

    Find Your Hair Holy Grail

    Meet Rose Amber, Fenty Beauty's NEW WhatsApp virtual beauty advisor, and your ✨personal✨ product picker

    Send WhatsApp Message · api.whatsapp.com

  28. e.l.f. Cosmetics ad: Pick your primer.754d

    Pick your primer.

    Lock down your look with fan-fave formulas for every skin type. 😍

    Learn more · fb.com

  29. Charlotte Tilbury ad: NEW! PILLOW TALK 💗220d

    NEW! PILLOW TALK 💗

    Darlings, discover my NEW! Pillow Talk Blush Balm Lip Tint - a 3-IN-1 SHEER LIPSTICK, BALM + TINT! 💋

    Shop Now · charlottetilbury.com

  30. Maybelline New York ad: Up to 12H Moisturising Wear364d

    Up to 12H Moisturising Wear

    The UK's No. 1 Concealer

    Learn More · maybelline.co.uk

  31. Huda Beauty ad: NEW! EASY BAKE PRESSED243d

    NEW! EASY BAKE PRESSED

    Meet Easy Bake Pressed: Super fine, never cakey, for that blurred airbrushed finish🩷

    Shop Now · eur03.safelinks.protection.outlook.com

  32. IL MAKIAGE ad: Try Before You Buy334d

    Try Before You Buy

    “Il Makiage’s Woke Up Like This Foundation is one of the few products that is genuinely worth all the Instagram hype.” -Cosmopolitan Join more than 25 million…

    Learn More · ilmakiage.co.uk

  33. ILIA Beauty ad: Tired of looking tired, tired of concealers that settle into fine lines. Meet…230d

    Tired of looking tired, tired of concealers that settle into fine lines. Meet your match, in 34 shades, with @iliabeauty Skin Blur Serum Concealer. Zero…

    Shop now · spacenk.com

  34. e.l.f. Cosmetics ad: e.l.f. Cosmetics279d

    e.l.f. Cosmetics

    A brand new collab has entered the chat 💬 The e.l.f. H&M collection transforms three e.l.f. holy grails into limited-edition perfumes and accessories! 🤩 💦…

    Shop Now · elfcosmetics.co.uk

  35. Charlotte Tilbury ad: LIGHTS, CAMERA, MAGIC! ✨32d

    LIGHTS, CAMERA, MAGIC! ✨

    Darlings, step inside my Hollywood Holiday Wonderland with Christina Aguilera! Gift MORE BEAUTY, MAGIC + JOY! ✨🎁

    Shop Now · charlottetilbury.com

  36. Maybelline New York ad: NEW! Body: Lash Lifting Mascara301d

    NEW! Body: Lash Lifting Mascara

    Instant lift, no curler needed.

    Shop Now · maybelline.co.uk

  37. Huda Beauty ad: Hoodie Flares #25 Classic Lashes345d

    Hoodie Flares #25 Classic Lashes

    Because You Deserve It 💖

    Shop Now · hudabeauty.com

  38. IL MAKIAGE ad: Try Before You Buy327d

    Try Before You Buy

    This foundation is my everyday MUST-HAVE. The coverage stays flawless all day long, and feels like I'm not even wearing makeup. IL MAKIAGE has won me over.

    Learn More · ilmakiage.co.uk

  39. ILIA Beauty ad: ILIA Clean Mascara481d

    ILIA Clean Mascara

    Cult-favorite clean mascara—now in brown. ILIA Limitless Lash Mascara now comes in a rich, chocolate brown shade.

    Shop now · sephora.co.uk

  40. e.l.f. Cosmetics ad: life-proof lip colour. in-stain price.80d

    life-proof lip colour. in-stain price.

    Shop now · elfcosmetics.co.uk

What to look for in makeup ads

  • Application shown on camera, usually within the first three seconds.
  • Shade range and online shade-match quizzes, which answer the main reason people don't buy online.
  • Dupe and price-comparison hooks from value brands.

Every ad from these makeup brands