CTR calculator
Calculate click-through rate and compare with real Meta advertisers.
Click-through rate
1.50%
15.00 recorded clicks per 1,000 impressions.
Calculation & sharing
1,500 ÷ 100,000 × 100 = 1.50%
The link includes your inputs and selected cohort. Anyone with it can read those values. Benchmarks can update. Creative files are not included.
Real AdManage account data
Meta CTR benchmarks
Meta all-click CTR. Link and outbound rates use different definitions.
5,400+ accounts · 2026-09-28 to 2026-10-25 (UTC).
Your input is 37.5% lower than this cohort’s median. More clicks do not guarantee better visits.
Where these benchmarks come from
Meta account data aggregated by AdManage’s existing weekly BigQuery benchmark pipeline. Each point is a percentile across account-level ratios, not an average of daily rates or a spend-weighted mean. This is an AdManage sample, not the entire advertising market.
Accounts need at least $500 in estimated USD spend and 1,000 impressions in the reporting window. Internal accounts are excluded. Public cohorts need at least 50 accounts, values are rounded to two significant figures, and account counts are rounded down. The source pipeline suppresses cohorts where one account contributes more than 40% of spend. Industry labels may be machine classified.
CTR uses Meta all-clicks divided by impressions. It is not link CTR or outbound CTR.
Source run completed 2026-10-26. The tools check for a newer run hourly and hide benchmarks whose reporting window ended more than 45 days ago. Countries, objectives and attribution mixes can differ from yours.
CTR = clicks ÷ impressions × 100Use matching click and impression definitions from the same campaign and date range. Link clicks and all clicks are different metrics.
How to use this CTR calculator
How to calculate click-through rate
Divide clicks by impressions and multiply by 100. A creative with 1,500 clicks from 100,000 impressions has a 1.5% CTR. Zero clicks with positive impressions gives 0%. With no impressions, CTR is undefined: there has been no opportunity to click.
What is a good CTR?
Judge CTR against the channel, placement, objective and click definition. Search ads, display ads and paid social serve different jobs. Compare similar campaigns over a consistent period rather than treating one benchmark as a target for every account. Check sample size before calling a small difference a winner.
Link CTR vs all-click CTR
An all-click metric may include interactions that do not send someone to your website. Link CTR is closer to traffic intent, while outbound CTR can be narrower again. For sales campaigns, read the relevant CTR with landing-page conversion rate and CPA. More clicks alone do not establish better commercial performance.
Definition and guidance: Google Ads: click-through rate definition.
Related tools & guides
Common questions
Is a 2% CTR good?
It depends on the channel, placement and click definition. A 2% rate means two recorded clicks per 100 impressions. Compare it with similar campaigns and check the conversion quality and acquisition cost.
Can CTR be higher than 100%?
Some reporting definitions count multiple clicks on a single impression. That can produce a rate above 100%. Check that clicks and impressions cover the same scope and period, and verify the platform's definition.
Does CTR measure unique people?
Standard CTR does not. Both clicks and impressions may include repeat activity. Unique CTR uses a different denominator and should not be compared directly with standard CTR.
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