How many ads is Maybelline New York running on Facebook and Instagram?

As of Nov 2026, Maybelline New York has 68 active ads and 283 ads in total in the Meta Ad Library.

What kind of ads does Maybelline New York run?

Maybelline New York's active ads are 98% video (277), 2% image (6).

Who does Maybelline New York target with its ads?

Based on the reach Meta reports for its ads, Maybelline New York reaches mostly women aged 25-34 in the United Kingdom.

How often does Maybelline New York launch new ads?

Maybelline New York has been advertising on Meta since Nov 2025. It launched 69 new ads in Oct 2026.

What is Maybelline New York's most used ad headline?

"Maybe It's a Maybelline Giveaway" — used on 51 ads.

Where do Maybelline New York's ads send people?

Most Maybelline New York ads send traffic to maybelline.co.uk. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Maybelline New York?

Brands with similar ads include Boots UK, L'Oréal Paris, MedExpress, LOOKFANTASTIC (21631697312), Medicube (1236886609665645).

What hooks does Maybelline New York use in its ads?

Maybelline New York's most-seen ads open with lines like "Discover NEW Lifter Full Coverage Serum Concealer", "The flawless under-eye combo you need!", "Brick Brown enhances your eye colour, perfect for a trend look .".

Where can I watch Maybelline New York's video ads and commercials?

This page lists Maybelline New York's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Maybelline New York ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Maybelline New York ads

Facebook & Instagram ad library

68 live nowmaybelline.co.ukUpdated Nov 2, 2026

Meta Ad Library Logo & colors

Maybelline New York has run 283 Facebook and Instagram ads since Nov 2025, and 68 are live right now. Its active ads are 98% video, 2% image, and 105 run as partnership ads with creators. They reach mostly women aged 25-34 in the United Kingdom. Most of them send traffic to maybelline.co.uk. Across all ads, Meta reports about 263.5M reach.

Total ads: 283
Live now: 68
Video share: 98%
Partnership ads: 105
Top market: UK
Advertising since: Nov 2025

283 ads · most seen first

Maybelline New York ad hooks

The opening line of each of Maybelline New York's most-seen video and image ads.

01Discover NEW Lifter Full Coverage Serum Concealer
02The flawless under-eye combo you need!
03Brick Brown enhances your eye colour, perfect for a trend look .
04The UK's No.
05Instant lift, no curler needed.
06Dewy hydrated skin, makeup locked in for up to 24H
07The mascara that will get you the most compliments!
08Mocha Brown gives a softer look, perfect for everyday.

Maybelline New York ad headlines

Headline	Ads	Longest run
Maybe It's a Maybelline Giveaway	51	27d
Super Stay Matte Ink	38	35d
NEW SKY HIGH GOLD GLITZ	30	31d
New Maybelline Lifter Gel	30	18d
Meet The Brightening Duo	23	30d
Super Stay Flex Powder Base de maquillaje \| Maybelline New York	20	19d
Grippy Setting Mist	19	29d
NEW! Brow inserts	18	29d
NEW MAYBELLINE SERUM LIPSTICK	14	29d
Still haven't tried brown mascara?	14	24d

Longest-running Maybelline New York ad copy

Ad copy	Ads	Longest run
Super Stay Matte Ink: le rouge à lèvres #1 en Belgique. Un fini ultra-mat longue tenue jusqu'à 16H.	9	35d
Langhoudende lipstick die niet afgeeft. Voor een ultra-matte finish tot 16uur. Super Stay Matte Ink van Maybelline New York.	16	35d
De #1 Lipstick in België voor een langhoudende ultra-matte finish tot 16 uur. Super Stay Matte Ink van Maybelline New York.	13	35d
Ad maybe it’s made for messy girls? Maybe it’s @maybelline Sky Tubes Tubing Mascara #maybelline #skytubes #tubingmascara	1	32d
ad Sky High length with easy removal?👀💗 say hello to Sky Tubes @maybelline ‘s new TUBING mascara!! 3 second removal with no damage to your lashes. #makeup #maybelline #skytubes #tubingmascara	1	32d
ad @maybelline Sky Tubes might’ve just replaced my mascara 👀✨ . . #maybelline #skytubes #tubingmasca #maybellinemascara	1	32d
#ad Look at the BLUR this gives me and it’s under £10! @maybelline Fit Me Loose Powders are available in 3 different shades🤩 I’m obsessed with Pink Rose!💗#fitmeloosepowder #maybelline #settingpowder	1	31d
#AD the prettiest mascara topcoat EVER imagine this on new years 🥹 @maybelline does it again 🙂‍↕️✨ #skyhighgold #glittermascara	1	31d
Gold sparkle topcoat perfect for the festive season!	30	31d
ad It’s TimMMmEEe✨ Sparkle SZN is back & I’m soo here for it!! @maybelline Sky High Gold Topcoat👏🏽 #glittermascara #skyhighgold	1	31d

Maybelline New York landing pages

https://www.maybelline.co.uk/all-products/eye-makeup/brow/brow-inserts-brow-multiplying-tool?variant=Medium-Brown21 ads · 7%
https://www.boots.com/maybelline-grippy-mist-setting-spray-10384549?traffic=paid.shopping&gclsrc=aw.ds&gad_source=1&gad_campaignid=19971247868&gbraid=0AAAAA-AdmwR5IlsJsIZCjlYvzYTcSqKnB&gclid=CjwKCAjwqJXUBhBNEiwA8BgG7md0XBK3jddaWYmPPpzRKjORPiBhu920TfWspkxYq6dV5N-s401wuRoCBuYQAvD_BwE&utm_source=facebook&utm_medium=social_video_paid&utm_content=mny_makf_grippy-ss_video_cv&utm_campaign=mny_makf_grippy-ss_grippy-ss_ifcom15 ads · 5%
https://www.maybelline.co.uk/all-products/eye-makeup/mascara/lash-sensational-body-washable-mascara?variant=Black&utm_source=meta&utm_medium=social_video_paid&utm_content=mny_maky_body_video_aw&utm_campaign=mny_maky_body_jan_ifcom14 ads · 5%
https://www.boots.com/maybelline-new-york-superstay-peel-off-lip-liner-4-6g-10383471?traffic=paid.shopping&gclsrc=aw.ds&gad_source=1&gad_campaignid=19971247868&gbraid=0AAAAA-AdmwSM0PQNX9yaocvZMD8uCb-uZ&gclid=Cj0KCQjwz9_QBhD_ARIsADnSCfAer0P2c325a_BlhM9HoDKuAaMuWul6n0M-opeDWRP5os0Rp4AURWoaApsTEALw_wcB12 ads · 4%
https://www.maybelline.com/promotions-and-sweepstakes12 ads · 4%
https://www.kruidvat.nl/search/maybelline%20super%20stay%20matte%20ink?utm_source=meta&utm_medium=paid_social&utm_campaign=KV_NL_LEV_loreal_mny-super-stay-matte-ink_wk40_sep2610 ads · 4%
https://www.maybelline.co.uk/all-products/eye-makeup/mascara/lash-sensational-sky-high-washable-mascara-makeup?variant=Gold-Glitz&utm_source=meta&utm_medium=social_video_paid&utm_content=mny_maky_lash-sensational-sky-high_video_aw&utm_campaign=mny_maky_lash-sensational-sky-high_sky-high-gold-glitz_none9 ads · 3%
https://www.maybelline.co.uk/all-products/lip-makeup/lip-color/maybelline-serum-lipstick?variant=Crop-Top&utm_source=meta&utm_medium=social_video_paid&utm_content=mny_makl_maybelline-serum-lipstick_video_aw&utm_campaign=mny_makl_maybelline-serum-lipstick_maybelline-serum-lipstick_none9 ads · 3%
https://www.maybelline.co.uk/all-products/eye-makeup/mascara/lash-sensational-body-washable-mascara?variant=Mocha-Brown8 ads · 3%
https://www.maybelline.co.uk/all-products/face-makeup/concealer/instant-age-rewind-eraser-dark-circles-treatment-concealer?variant=Cool-Ivory&utm_source=facebook&utm_medium=social_video_paid&utm_content=mny_makf_instant-eraser_video_cv&utm_campaign=mny_makf_instant-eraser_eraser-brightening-duo_ifcom8 ads · 3%

Maybelline New York new ads per month

Oct 202669
Sep 202634
Aug 202619
Jul 20269
Jun 202633
May 202616
Apr 202625
Mar 202610
Feb 20269
Jan 202614
Dec 202519
Nov 202526

Maybelline New York ads FAQ

How many ads is Maybelline New York running on Facebook and Instagram?: As of Nov 2026, Maybelline New York has 68 active ads and 283 ads in total in the Meta Ad Library.
What kind of ads does Maybelline New York run?: Maybelline New York's active ads are 98% video (277), 2% image (6).
Who does Maybelline New York target with its ads?: Based on the reach Meta reports for its ads, Maybelline New York reaches mostly women aged 25-34 in the United Kingdom.
How often does Maybelline New York launch new ads?: Maybelline New York has been advertising on Meta since Nov 2025. It launched 69 new ads in Oct 2026.
What is Maybelline New York's most used ad headline?: "Maybe It's a Maybelline Giveaway" — used on 51 ads.
Where do Maybelline New York's ads send people?: Most Maybelline New York ads send traffic to maybelline.co.uk. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Maybelline New York?: Brands with similar ads include Boots UK, L'Oréal Paris, MedExpress, LOOKFANTASTIC (21631697312), Medicube (1236886609665645).
What hooks does Maybelline New York use in its ads?: Maybelline New York's most-seen ads open with lines like "Discover NEW Lifter Full Coverage Serum Concealer", "The flawless under-eye combo you need!", "Brick Brown enhances your eye colour, perfect for a trend look .".
Where can I watch Maybelline New York's video ads and commercials?: This page lists Maybelline New York's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Maybelline New York ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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