The media buyer’s toolkit
Free advertising tools.
More time for big ideas.
Calculate CPM, CTR and ROAS, preview ads, write copy and prepare video creatives. Free marketing tools for media buyers, agencies and in-house teams.
Advertising calculators
Calculate CPM, CTR, ROAS and campaign budgets.
- Profit Margin & Markup CalculatorCalculate margin, markup and contribution, or find a price for a target margin.
- Customer Lifetime Value CalculatorEstimate revenue and gross-profit LTV, then compare acquisition cost.
- A/B Test Sample Size CalculatorPlan participants per variant, detectable lift and traffic-based test duration.
- Instagram Engagement CalculatorMeasure one post’s interactions by followers, reach or views with clear definitions.
- Customer Acquisition Cost CalculatorInclude advertising, sales, marketing and agency costs in your CAC.
- A/B Test CalculatorCompare conversion rates with p-values, uplift and stated sample assumptions.
- CPC CalculatorCalculate cost per click, budget or clicks and compare spend scenarios.
- CPA CalculatorFind cost per acquisition, action or lead from your ad spend.
- Conversion Rate CalculatorCalculate CVR or work backwards to the traffic and conversions you need.
- CPM CalculatorGet CPM, spend or impressions from the other two numbers.
- CTR CalculatorGet your click-through rate from clicks and impressions.
- ROAS & Break-Even CalculatorGet ROAS, break-even ROAS and profit left after ad spend.
- Creative Testing CalculatorWork out how many creatives and how much testing budget your spend needs.
- Facebook Ad Cost CalculatorEstimate CPC, CAC and the budget a campaign needs.
Creative & video
Check and prep creative before it goes live.
- Image ConverterConvert JPG, PNG and WebP locally, keeping dimensions and checking the actual export.
- Image Color PickerPick HEX, RGB and HSL colours, extract a palette and download labelled swatches.
- Video CompressorCreate a smaller H.264 MP4 with server processing and actual size comparison.
- Video TrimmerCut a short video by start and end time and download a new MP4.
- Video to GIF ConverterTurn a short video section into an animated GIF with size and frame-rate controls.
- Image ResizerResize real images proportionally or fit and crop common creative frames.
- Instagram Post SizeEvery Instagram size for feed, carousels, Stories and Reels, with a free resizer.
- Facebook Post SizeEvery Facebook size for feed, links, Stories and covers, with a free resizer.
- Image CompressorExport smaller JPEG or WebP files locally, with actual size comparisons.
- Video File Size CalculatorEstimate video size, plan a bitrate for a size limit and compare MB with MiB.
- Aspect Ratio CalculatorFind image and video ratios and calculate proportional pixel dimensions.
- Reels Safe Zone CheckerSee what the Reels UI covers on your creative and download a 9:16 guide.
- Meta Ad Preview ToolSee your creative in Feed, Stories and Reels placements before you publish.
- First & Last Frame ExtractorDownload the first and last frames of any video as JPGs.
- Free Video TranscriptionConvert video or audio to text and download TXT or SRT subtitles.
Copy, prompts & naming
Write ads, image prompts and ad names faster.
- Character & Word CounterCount copy, words and emoji with clear character definitions and a custom goal.
- AI Ad Naming GeneratorGet consistent ad names from your files, following your naming convention.
- ChatGPT Ad TemplatesCopy-paste ChatGPT prompts for AI ad images.
- Facebook Emojis: Copy & PasteSearch, pick and copy emojis for your ad copy and posts.
- AI Ad Copy GeneratorGet primary text, headlines and descriptions written from your creative.
Research & workflow
Find creators and launch from your spreadsheets.
- QR Code GeneratorCreate private, static codes for links, text, Wi-Fi and email with PNG and SVG downloads.
- UTM BuilderCreate campaign tracking links with platform presets and CSV export.
- Free Creator FinderFind creators through real Partnership Ads. Browse, shortlist and export without signing in.
- Google Sheets PluginLaunch ads straight from rows in Google Sheets. (opens in new tab)
Which advertising tool should I use?
Planning a budget? Use CPM for impressions, CPC for click costs, CPA for conversion costs, or the conversion rate calculator to work backwards from a goal. ROAS compares revenue with ad spend, while break-even ROAS uses your margin. Calculate margin and markup from product costs, then compare customer lifetime value with CAC. Plan an experiment with the A/B sample-size calculator and compare the completed conversion rates with the A/B test calculator. The Facebook ad cost calculator models the full funnel.
Preparing a creative? Preview your Facebook, Instagram or TikTok ad, check the Reels safe zone, and extract video opening and closing frames. The AI copy generator writes primary text and headlines; the ChatGPT templates provide image prompts for creating visuals. Calculate image and video dimensions with the aspect ratio calculator, convert image formats, pick HEX colours, resize and compress real image files, or turn a short video clip into a GIF. Use the video compressor for a real MP4 export, and estimate export size with the video file-size calculator. Count characters and words while drafting copy. Measure a post’s interaction rate with the Instagram engagement calculator, then build campaign links with the UTM builder and turn them into downloadable QR codes.
Do I need an AdManage account?
The web tools can be tried without creating an AdManage account. AI tools have usage limits. The Google Sheets add-on is a separate integration and needs Google authorisation and an AdManage connection to launch ads.
Do the calculators predict actual ad results?
They calculate scenarios from your inputs. Auction prices, conversion rates and results vary. Compare matching dates, currencies and metric definitions, and use your own account data to assess a campaign.