Select the Facebook Page event
Choose a future event from the connected Page or look it up using its Facebook event URL or ID.
Facebook event response ads
Your Facebook event. Every creative in the launch.
Promoting a launch, open day or live event? Select the Facebook Page event in AdManage, prepare the creative batch and publish to an eligible event-response ad set. The ads point people to the event rather than a website landing page.
Facebook Page event: Autumn open day ad set destination: Facebook event creative batch: venue photos + speaker videos table mode: one event selection per row
The Facebook event is the ad destination. It is selected before launch, rather than added after publishing.
Event promotion
The event belongs in the launch setup
- Existing Facebook Page events
- Event selection per row in table mode
- Event destination checked before launch
What it does
Launch the creative test with the right event attached
Match each row to its event
In table mode, use the Event column to select the Facebook event for each event-response row. Different local events can have their own creatives.
Check before publishing
AdManage checks that an event is selected for event-response ads and uses the event destination and RSVP call to action at launch.
Why this exists
Why event ads need their own launch setup
A website link is not an event destination.
Event-response ad sets need the Facebook event attached to the creative. Reusing a website ad without changing its destination can cause a failed publish.
Local events should not share the wrong destination.
When a batch promotes several locations or dates, per-row event selection helps you pair each creative with the correct Page event.
How it runs
Choose the ad set. Select the event. Review the batch.
- 1
Choose an event-response ad set
Use an eligible Meta ad set with the Facebook event destination. A website-traffic ad set is a different setup.
- 2
Attach your future Page event
Select Facebook event in the ad copy settings, or use the Event column for each row in table mode. Create the event on Facebook first if it does not exist.
- 3
Review the creatives and launch
Check the event, copy and creative for each ad before publishing. Meta still applies its eligibility and ad review requirements.
FAQ
Facebook event advertising questions
Can I launch Facebook event response ads through AdManage?
Yes. Select an eligible event-response ad set, choose the Facebook Page event and prepare your creatives. AdManage binds the event destination and RSVP call to action when publishing.
Where do I create the Facebook event?
Create the Page event on Facebook first. In AdManage, choose Select Facebook event, or use the Event column in table mode. You can also look up an event using its Facebook URL or numeric ID.
Can different rows promote different events?
Yes. Table mode supports event selection per row, so each event-response row can target the appropriate Facebook Page event.
Can I advertise a past or cancelled event?
Use a future, active Page event. The event picker flags events that have started or are cancelled. Meta decides the final eligibility of the event and ad.
Are Facebook event response ads the same as Instagram reminder ads?
They have different destinations. Facebook event response ads use a Facebook Page event and an RSVP call to action. Instagram reminder ads use an Instagram upcoming event; that is a separate setup in AdManage.