Launch into app promotion campaigns
Select the app promotion objective and the app, then drop in the creative set the same way you launch sales ads.
App promotion ads
App install tests at bulk-launch speed.
App promotion campaigns need the app, the creatives, and often a schedule. AdManage launches those Meta ads in bulk, then the same workspace can send the set to other app channels.
objective: OUTCOME_APP_PROMOTION app: iOS + Android creatives: 18 hooks + 6 end cards schedule: store-feature Monday 06:00 UTC
The same creative set can also go through the mobile app launcher when TikTok or AppLovin needs the same test.
App campaigns
The app is selected. The batch still scales.
- OUTCOME_APP_PROMOTION campaigns
- Bulk creatives into app ad sets
- Scheduling supported on app promotion
What it does
End cards and hooks, launched like any other bulk test
Schedule the go-live
Meta scheduling works on app promotion. Set start and end times on the batch when a store feature should not go live at publish.
Same tool as the rest of the mix
Thumbnails, naming, and preview links still apply. App ads are not a side workflow.
Why this exists
Why app ads should use the same launch tool
App tests are still volume tests.
Eighteen hooks and six end cards is a bulk launch, not an Ads Manager afternoon. The objective should not force a slower tool.
Go-live often has to match a store feature.
Publishing now and hoping someone pauses is how ads run against the old listing. Scheduling belongs on the app promotion batch.
How it runs
Pick the app. Load the creatives. Launch.
Choose the app campaign
Use an existing app promotion campaign or duplicate one.
Add the creative set
Hooks, end cards, and variants go on the batch like any other Meta launch.
Schedule if needed
Set start time when the store listing and the ads should go live together.
Related pages
Usually next after app promotion ads
FAQ
App promotion questions
- Can AdManage launch Meta app promotion ads?
- Yes. Launch into OUTCOME_APP_PROMOTION campaigns with the app selected, then publish the creative batch the same way you launch sales ads.
- Can I schedule app promotion ads?
- Yes. Meta scheduling is available on app promotion. Set start and end times on the batch.
- Is this only for Meta?
- This page is the Meta app promotion format. The same creative set can also launch through the mobile app ad launcher to other app channels.
- Do thumbnails work on app video ads?
- Yes. Attach a custom thumbnail on each video row. AdManage sends the still with the app promotion creative.