How many ads is e.l.f. Cosmetics running on Facebook and Instagram?

As of Nov 2026, e.l.f. Cosmetics has 306 active ads and 326 ads in total in the Meta Ad Library.

What kind of ads does e.l.f. Cosmetics run?

e.l.f. Cosmetics's active ads are 83% video (278), 14% image (48), 3% carousel (10).

Who does e.l.f. Cosmetics target with its ads?

Based on the reach Meta reports for its ads, e.l.f. Cosmetics reaches mostly women aged 25-34 in the United States.

How often does e.l.f. Cosmetics launch new ads?

e.l.f. Cosmetics has been advertising on Meta since Oct 2024. It launched 57 new ads in Oct 2026.

What is e.l.f. Cosmetics's most used ad headline?

"get on the cream team." — used on 44 ads.

Where do e.l.f. Cosmetics's ads send people?

Most e.l.f. Cosmetics ads link to elfcosmetics.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like e.l.f. Cosmetics?

Brands with similar ads include e.l.f. Cosmetics UK, Superdrug, Wonderskin, Glow Hub Beauty, Sephora.

What hooks does e.l.f. Cosmetics use in its ads?

e.l.f. Cosmetics's most-seen ads open with lines like "Try Our Top Rated Primers, Brushes, Lipstick, Gloss, Eyeshadow, Foundation & Concealer.", "Three e.l.f.", "e.l.f.ing iconic beauty 🤝 fashion".

Where can I watch e.l.f. Cosmetics's video ads and commercials?

This page lists e.l.f. Cosmetics's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this e.l.f. Cosmetics ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

e.l.f. Cosmetics ads

Facebook & Instagram ad library

306 live nowelfcosmetics.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

e.l.f. Cosmetics has run 326 Facebook and Instagram ads since Oct 2024, and 306 are live right now. Its active ads are 83% video, 14% image, 3% carousel, and 19 run as partnership ads with creators. They reach mostly women aged 25-34 in the United States. Most of them send traffic to elfcosmetics.com. Across all ads, Meta reports about 5.5M reach.

Total ads: 326
Live now: 306
Video share: 83%
Partnership ads: 19
Top market: US
Advertising since: Oct 2024

326 ads · most seen first

e.l.f. Cosmetics ad hooks

The opening line of each of e.l.f. Cosmetics's most-seen video and image ads.

01Try Our Top Rated Primers, Brushes, Lipstick, Gloss, Eyeshadow, Foundation & Concealer.
02Three e.l.f.
03e.l.f.ing iconic beauty 🤝 fashion
04Lock down your look with fan-fave formulas for every skin type.
05A brand new collab has entered the chat
06life-proof lip colour.
07This combo will keep your makeup LOCKED in all day 🔒 I used the @elfcosmeticsuk Power Grip Primer + Niacinamide before makeup & the Power…
08Fake it til you wake it ⏰ with NEW!

e.l.f. Cosmetics ad headlines

Headline	Ads	Longest run
get on the cream team.	44	173d
we're sheer 4 NEW shades.	44	86d
NEW from e.l.f.	36	195d
lock the e.l.f. in.	30	163d
e.l.f.ing magical.	28	30d
More luxe. Less bucks.	21	44d
Fuel your e.l.f.	18	164d
NEW! glow reviver melting lip balm shimmer	16	207d
transport your e.l.f. to Tromsø, Norway this holiday.	16	26d
Vanity Vandals	16	199d

Longest-running e.l.f. Cosmetics ad copy

Ad copy	Ads	Longest run
Create a soft-focus look with NEW Power Grip Matte Primer + Halo Glow Powder Filter.	2	641d
SPF for the sun of it: NEW Suntouchable Invisi-Stick SPF 50 glides on clear on all skin tones 🌞	2	641d
12 flexible shades! Find your match for light buildable coverage with a soft-focus finish.	1	641d
Dive into 3 thirst-quenching flavs inspired by your fave poolside drinks. $9.	16	207d
Try Our Top Rated Primers, Brushes, Lipstick, Gloss, Eyeshadow, Foundation & Concealer. Look Good, Feel Good	12	204d
if you love Halo Glow Liquid Filter don't sleep on the rest of the collection!	6	201d
plump up your pout with 🆕 Glow Reviver Plumping Lip Oils 💗	6	201d
it's giving "your skin but better"	8	201d
Effortless Car Makeup: Tips for Perfect Application	2	201d
The e.l.f.idence is piling up and all signs point to vanity vandalism	10	199d

e.l.f. Cosmetics landing pages

https://www.elfcosmetics.com/collections/soft-glam-collection67 ads · 21%
https://www.elfcosmetics.com/collections/halo-glow-collection13 ads · 4%
https://www.elfcosmetics.com/collections/shop-all-new-makeup13 ads · 4%
https://www.elfcosmetics.com/products/sheer-for-it-blush-tint?Color=new+shade%21+Mauve+Actually+-+mauve13 ads · 4%
https://www.elfcosmetics.com/power-grip-rose-setting-spray/81179.html10 ads · 3%
https://www.elfcosmetics.com/collections/power-grip-collection9 ads · 3%
https://www.elfcosmetics.com/shop-all-new-makeup8 ads · 3%
http://www.elfcosmetics.com/products/main-stain-lip-marker8 ads · 3%
https://www.elfcosmetics.com/pages/elf-bodycare-and-fragrance7 ads · 2%
http://elfcosmetics.com/vanityvandals6 ads · 2%

e.l.f. Cosmetics new ads per month

Oct 202657
Sep 202657
Aug 202647
Jul 202635
Jun 202646
May 202633
Apr 202630
Jan 20263
Nov 20251
May 20252
Mar 20251
Feb 20251

e.l.f. Cosmetics ads FAQ

How many ads is e.l.f. Cosmetics running on Facebook and Instagram?: As of Nov 2026, e.l.f. Cosmetics has 306 active ads and 326 ads in total in the Meta Ad Library.
What kind of ads does e.l.f. Cosmetics run?: e.l.f. Cosmetics's active ads are 83% video (278), 14% image (48), 3% carousel (10).
Who does e.l.f. Cosmetics target with its ads?: Based on the reach Meta reports for its ads, e.l.f. Cosmetics reaches mostly women aged 25-34 in the United States.
How often does e.l.f. Cosmetics launch new ads?: e.l.f. Cosmetics has been advertising on Meta since Oct 2024. It launched 57 new ads in Oct 2026.
What is e.l.f. Cosmetics's most used ad headline?: "get on the cream team." — used on 44 ads.
Where do e.l.f. Cosmetics's ads send people?: Most e.l.f. Cosmetics ads link to elfcosmetics.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like e.l.f. Cosmetics?: Brands with similar ads include e.l.f. Cosmetics UK, Superdrug, Wonderskin, Glow Hub Beauty, Sephora.
What hooks does e.l.f. Cosmetics use in its ads?: e.l.f. Cosmetics's most-seen ads open with lines like "Try Our Top Rated Primers, Brushes, Lipstick, Gloss, Eyeshadow, Foundation & Concealer.", "Three e.l.f.", "e.l.f.ing iconic beauty 🤝 fashion".
Where can I watch e.l.f. Cosmetics's video ads and commercials?: This page lists e.l.f. Cosmetics's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this e.l.f. Cosmetics ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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