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Apple Ads · formerly Apple Search Ads

Apple Ads, managed next to every other channel

Sign in with Apple, add the Apple Ads accounts you have access to, and run App Store search campaigns from the same AdManage workspace your team uses for Meta, TikTok, Google Ads and the rest of your mobile UA mix.

Connect Apple AdsBook a Demo
Budget Buddy · USLast 7 days · Maximize conversionsRunning
Spend
$12,480
Installs
4,912
Avg CPT
$1.18
CPI
$2.54
CampaignsAd groupsKeywordsSearch terms
KeywordBidInstallsCPI
budget plannerExact$1.401,204$2.12
expense trackerExact$1.15986$2.31
money appBroad$0.90412$3.08
Illustrative account. Edit bids, budgets and status inline; changes go straight to Apple Ads.

Everything Apple Ads, in one workspace

What you can do with Apple Ads in AdManage

Secure Sign in with Apple

Connect through Apple's own authorization from Integrations → Apple Ads. Pick the accounts you want, and AdManage verifies access on each one before adding it. Tokens stay on the server and renew automatically.

Campaign overview with the numbers that matter

Open an Apple Ads account in /launch to see spend, installs, average CPT, cost per install and tap-through rate for the last 7 days, plus every campaign's status, bid strategy, daily cap and countries.

Apple Ads Manager in /manage

Browse campaigns, ad groups, keywords and search terms in one table with spend, impressions, taps, installs, CPT, CPI and TTR for any date range up to 90 days, in the account's reporting timezone.

Edit budgets, bids and status inline

Change a campaign's daily budget, an ad group's default bid or a keyword's bid right in the table. Turn campaigns, ad groups and keywords on or off one at a time, or select rows and switch them in bulk.

Search terms that show what's converting

See the real queries behind installs, filtered by campaign and ad group, so you know which terms to bid up and which to stop paying for.

Role-aware and team-safe

AdManage reads each account's Apple role. Read-only access shows as Read only and blocks edits, and only AdManage admins and editors can change live campaigns. Every edit is logged.

Why this exists

Why Apple Ads belongs in the same workspace

Search Ads is usually its own tab

Mobile teams run Meta, TikTok, Google App campaigns, AppLovin and Apple Ads side by side, but Apple Ads tends to live in a separate console. AdManage puts it next to the rest of your UA spend.

Keyword work needs speed

Bid and status changes are the daily job on Apple Ads. Editing them in a sortable table, with metrics on every row, cuts the clicks per change.

Campaign builder: coming soon

Bulk-building campaigns, ad groups, keywords and negatives in Table mode, launched paused for review, is the next step. Until it ships, keep creating campaigns in Apple Ads and manage them here.

Built on Apple's official Ads API

AdManage uses the Apple Ads Campaign Management API with your own Apple sign-in. Nothing is scraped, and access follows the roles Apple gives you.

How it works

Connect Apple Ads in three steps

  1. 1

    Authorize with Apple

    Go to Integrations → Apple Ads and choose Authorize with Apple. An AdManage admin or editor needs to connect the workspace.

  2. 2

    Add your accounts

    Pick the Apple Ads accounts you want. AdManage checks your access on each one and shows whether it is write or read only.

  3. 3

    Review and optimize

    Open the account in /launch for the campaign overview, then use /manage to change budgets, bids, keywords and status.

Related pages

More for mobile app growth

Mobile app ad launcher

Scale user acquisition across every app install channel.

Google Ads App campaigns

Launch UAC and App campaigns from the same workspace.

AppLovin (Axon) ads

Launch Axon creative sets without the CSV.

TikTok Ads launcher

Launch TikTok app campaigns, Smart+ and Spark Ads.

Moloco Ads

Push creatives into Moloco ad groups in bulk.

Plans and pricing

Pick the plan that fits your channel mix.

FAQ

Apple Ads questions

Is Apple Ads the same as Apple Search Ads?

Yes. Apple renamed Apple Search Ads to Apple Ads. AdManage supports App Store search campaigns through the Apple Ads Campaign Management API.

How do I connect Apple Ads to AdManage?

Open Integrations → Apple Ads, choose Authorize with Apple and sign in with an Apple ID that has access to your Apple Ads account. Then add the accounts you want to manage. An AdManage admin or editor must make the connection.

What can I edit in Apple Ads from AdManage?

In /manage you can change campaign daily budgets, ad group default bids and keyword bids, and pause or enable campaigns, ad groups and keywords, one at a time or in bulk.

Which Apple Ads metrics does AdManage show?

Spend, impressions, taps, installs, average cost per tap (CPT), cost per install (CPI) and tap-through rate (TTR), at campaign, ad group, keyword and search term level, in the account's reporting timezone.

Can I create new Apple Ads campaigns in AdManage?

Not yet. The campaign builder, with campaigns, ad groups, keywords and negatives in one table, is coming soon. Today you create campaigns in Apple Ads and manage and optimize them in AdManage.

What if my Apple role is read only?

AdManage still shows your campaigns and metrics, marks the account Read only, and blocks edits, matching the permissions Apple gives you.

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