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Perfume ads

You can't smell an ad, so perfume brands sell a mood. Luxury houses use celebrity films, while challengers explain the scent in plain words. Below are 41 real Facebook and Instagram ads from 8 perfume advertisers.

  1. Dior ad: J'ADORE L'EAU DE PARFUM356d

    J'ADORE L'EAU DE PARFUM

    J'ADORE L'EAU DE PARFUM An icon meets a legendary fragrance. Powerful, dazzling and inspiring, Rihanna embodies the triumphant and free-spirited femininity of…

    Learn More · dior.com

  2. CHANEL ad: The CHANEL Cruise 2025/26 collection draws inspiration from the glamorous…355d

    The CHANEL Cruise 2025/26 collection draws inspiration from the glamorous imagination of hotel life and celebrates the pleasure of dressing up, at any time of…

    Learn more · chanel.com

  3. Sol de Janeiro ad: Sol De Janeiro | Body Badalada!431d

    Sol De Janeiro | Body Badalada!

    NEW Body Badalada™ Lotion.​ Weightless Hydration​ @soldejaneiro

    Learn More · spacenk.com

  4. Dossier ad: Now Available at Boots167d

    Now Available at Boots

    Dossier is now available at Boots ✨Discover your favourite scents.

    Shop Now · trydossier.co.uk

  5. PHLUR ad: Mini Perfume Set5d

    Mini Perfume Set

    Meet the Mini Perfume Set, featuring four of PHLUR's most-loved fragrances in perfectly portable sizes. Expand your scent collection, layer to create…

    Shop Now · phlur.com

  6. Byredo ad: BYREDO presenta “In Conversation With” durante Milano Design Week. Prenota…196d

    BYREDO presenta “In Conversation With” durante Milano Design Week. Prenota subito la tua visita.

    Learn More

  7. Armani beauty ad: Discover I WILL from Giorgio Armani.54d

    Discover I WILL from Giorgio Armani.

    I WILL blends smoky, sensual Madagascar vanilla absolute with rich woody leather notes.

    Shop Now · boots.com

  8. Burberry ad: Leah Williamson in Burberry for ‘A Good Sport’ – a new campaign inspired by…160d

    Leah Williamson in Burberry for ‘A Good Sport’ – a new campaign inspired by football fandom and Britain’s love of the beautiful game

    Learn More · uk.burberry.com

  9. Dior ad: MISS DIOR356d

    MISS DIOR

    MISS DIOR, A NEW CONQUEROR Natalie Portman, sublime and untamed, returns to her first love: Paris. In a zipped warrior corset and biker boots, she embarks on…

    Learn More · dior.com

  10. CHANEL ad: The CHANEL Cruise 2025/26 collection draws inspiration from the glamorous…355d

    The CHANEL Cruise 2025/26 collection draws inspiration from the glamorous imagination of hotel life and celebrates the pleasure of dressing up, at any time of…

    Learn more · chanel.com

  11. Sol de Janeiro ad: NEW Jelly Perfume Balm Collection215d

    NEW Jelly Perfume Balm Collection

    DELICIOUS ANYWHERE. NEW Jelly Perfume Balm Collection. Made for every moment.

    Shop Now · boots.com

  12. Dossier ad: Now Available at Boots167d

    Now Available at Boots

    Dossier is now available at Boots ✨Discover your favourite scents.

    Shop Now · trydossier.co.uk

  13. PHLUR ad: Vanilla & Cream Body Mist Duo5d

    Vanilla & Cream Body Mist Duo

    Meet Vanilla & Cream Duo, the fragrance set everyone can't stop talking about. Individually irresistible, and thoughtfully paired for effortless layering. ✨

    Shop Now · phlur.com

  14. Byredo ad: Bal d’Afrique by Byredo242d

    Bal d’Afrique by Byredo

    A new celebration of the power of modern African dance. Discover Byredo’s iconic fragrance: Bal d’Afrique.

    Learn More · byredo.com

  15. Armani beauty ad: New SÌ Parfum by Giorgio Armani341d

    New SÌ Parfum by Giorgio Armani

    Discover NEW SÌ Parfum. Sensual vanilla and soft leather accord create a mysterious & spicy intensity.

    Shop Now · boots.com

  16. Burberry ad: Burberry Winter 2026​ ​ Presented at Old Billingsgate, the latest collection…251d

    Burberry Winter 2026​ ​ Presented at Old Billingsgate, the latest collection by Daniel Lee channels the energy of London after dark – where, even in a world…

    Watch more · uk.burberry.com

  17. Dior ad: MISS DIOR423d

    MISS DIOR

    MISS DIOR, A NEW CONQUEROR Natalie Portman, sublime and untamed, returns to her first love: Paris. In a Dior couture zipped corset and biker boots, she…

    Learn More · dior.com

  18. CHANEL carousel ad355d

    Learn More · chanel.com

  19. Sol de Janeiro ad: NEW Jelly Perfume Balm Collection215d

    NEW Jelly Perfume Balm Collection

    DELICIOUS ANYWHERE. NEW Jelly Perfume Balm Collection. Made for every moment.

    Shop Now · boots.com

  20. Dossier ad: Now Available at Boots167d

    Now Available at Boots

    Dossier is now available at Boots ✨Discover your favourite scents.

    Shop Now · trydossier.co.uk

  21. PHLUR ad: Vanilla & Cream Body Mist Duo5d

    Vanilla & Cream Body Mist Duo

    The scents that sold out again and again, now together in a decadent duo. Individually irresistible, and layer effortlessly into something even better. Save…

    Shop Now · phlur.com

  22. Byredo ad: Home for the Holidays336d

    Home for the Holidays

    Add a touch of cozy comfort to your space this holiday season with a Byredo signature candle.

    Learn More

  23. Armani beauty ad: New SÌ Parfum by Giorgio Armani406d

    New SÌ Parfum by Giorgio Armani

    Giorgio Armani's iconic SÌ scent, reimagined with new sensual intensity. Unveil your powerful femininity.

    Learn More · boots.com

  24. Burberry ad: Burberry Winter 202662d

    Burberry Winter 2026

    Statement coats, sumptuous separates and sleek eveningwear. Discover Burberry Winter 2026

    Learn More · uk.burberry.com

  25. CHANEL ad: BLEU DE CHANEL. A powerful olfactory signature. Discover the four olfactory…20d

    BLEU DE CHANEL. A powerful olfactory signature. Discover the four olfactory interpretations of this scent, for the man who is forging his own path. Which will…

    Shop Now · chanel.com

  26. Dossier ad: Now Available at Boots167d

    Now Available at Boots

    Dossier is now available at Boots ✨Discover your favourite scents.

    Shop Now · trydossier.co.uk

  27. PHLUR ad: Mini Perfume Set5d

    Mini Perfume Set

    Four of PHLUR's best perfumes in MINI bottles! Wear them, travel with them, and find your favorite. ✨

    Shop now · fb.com

  28. Byredo ad: BYREDO FUTURE MEMORIES62d

    BYREDO FUTURE MEMORIES

    What do you choose today, to remember tomorrow? Introducing Future Memories, a scent inspired by the moments that become tomorrow's memories.

    Learn More · byredo.com

  29. Armani beauty ad: Discover Stronger With You Amber.364d

    Discover Stronger With You Amber.

    Stronger With You Amber, a deeper and warmer interpretation, with a sweet ambery intensity.

    Learn More · boots.com

  30. Burberry ad: The Trench, Portraits of an Icon Celebrating 170 years of Burberry with a…241d

    The Trench, Portraits of an Icon Celebrating 170 years of Burberry with a tribute to our house signature. Starring Agyness Deyn, Alva Claire, Bright, Daisy…

    Learn more · uk.burberry.com

  31. CHANEL ad: CHANCE CHANEL NEW CHANCE PRODUCTS LIQUID SOAP AND MOISTURISING LOTION277d

    CHANCE CHANEL NEW CHANCE PRODUCTS LIQUID SOAP AND MOISTURISING LOTION

    Learn More · chanel.com

  32. Dossier ad: Now Available at Boots167d

    Now Available at Boots

    Dossier is now available at Boots ✨Discover your favourite scents.

    Shop Now · trydossier.co.uk

  33. PHLUR ad: NEW Mini Perfume Coffret5d

    NEW Mini Perfume Coffret

    NEW: Our Mini Perfume Coffret is back – now including Cherry Stem, our latest best seller. Previously sold out 2x, don't miss this limited edition set…

    Shop now · phlur.com

  34. Byredo ad: Bal d’Afrique by Byredo242d

    Bal d’Afrique by Byredo

    A new celebration of the power of modern African dance. Discover Byredo’s iconic fragrance: Bal d’Afrique.

    Learn More · byredo.com

  35. Armani beauty ad: NEW SÌ Parfum, Giorgio Armani369d

    NEW SÌ Parfum, Giorgio Armani

    Discover the NEW SÌ Parfum. Sensual vanilla and soft leather accord create a mysterious & spicy intensity.

    Shop Now · boots.com

  36. Burberry ad: Signature outerwear, brought to life by Burberry’s global community35d

    Signature outerwear, brought to life by Burberry’s global community

    Signature outerwear, brought to life by Burberry’s global community

    Learn More · uk.burberry.com

  37. CHANEL ad: The new COCO MADEMOISELLE CRUSH ABSOLU fragrance. While everyone was waiting…75d

    The new COCO MADEMOISELLE CRUSH ABSOLU fragrance. While everyone was waiting for her on the red carpet, COCO MADEMOISELLE, embodied by Gracie Abrams, instead…

    Learn More · chanel.com

  38. Dossier ad: Now Available at Boots167d

    Now Available at Boots

    Dossier is now available at Boots ✨Discover your favourite scents.

    Shop Now · trydossier.co.uk

  39. PHLUR ad: Mini Perfume Set5d

    Mini Perfume Set

    Meet the Mini Perfume Set, featuring four of PHLUR's most-loved fragrances in perfectly portable sizes. Expand your scent collection, layer to create…

    Shop Now · phlur.com

  40. Byredo ad: Home for the Holidays377d

    Home for the Holidays

    Add a touch of cozy comfort to your space this holiday season with a Byredo signature candle.

    Learn More

  41. Burberry ad: Burberry Winter 202662d

    Burberry Winter 2026

    Iconic London dressing. Discover Burberry Winter 2026

    Learn More · uk.burberry.com

What to look for in perfume ads

  • Scent notes described through a feeling or a comparison people already know.
  • Creators reacting to a scent, standing in for the sample nobody can try.
  • Value angles from challenger brands, including sizes, sets and alternatives to designer scents.

Every ad from these perfume brands