How many ads is ILIA Beauty running on Facebook and Instagram?

As of Nov 2026, ILIA Beauty has 1,506 active ads and 3,012 ads in total in the Meta Ad Library.

What kind of ads does ILIA Beauty run?

ILIA Beauty's active ads are 50% video (1,541), 48% image (1,471), 1% carousel (41).

Who does ILIA Beauty target with its ads?

Based on the reach Meta reports for its ads, ILIA Beauty reaches mostly women aged 35-44 in the United States.

How often does ILIA Beauty launch new ads?

ILIA Beauty has been advertising on Meta since Mar 2020. It launched 9 new ads in Nov 2026.

What is ILIA Beauty's most used ad headline?

"Limitless Lash Mascara" — used on 373 ads.

Where do ILIA Beauty's ads send people?

Most ILIA Beauty ads send traffic to iliabeauty.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like ILIA Beauty?

Brands with similar ads include Jones Road Beauty, Beauty Pie, OGEE, Sand & Sky, Valora.

What hooks does ILIA Beauty use in its ads?

ILIA Beauty's most-seen ads open with lines like "NEW: ILIA’s cult-favorite clean mascara now comes in a new brown shade.", "Clean mascara that actually works—just ask the 5,000+ five-star reviews.", "Tired of looking tired, tired of concealers that settle into fine lines.".

Where can I watch ILIA Beauty's video ads and commercials?

This page lists ILIA Beauty's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this ILIA Beauty ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

ILIA Beauty ads

Facebook & Instagram ad library

1,506 live nowiliabeauty.comUpdated Nov 2, 2026

Meta Ad Library Logo & colors

ILIA Beauty has run 3,012 Facebook and Instagram ads since Mar 2020, and 1,506 are live right now. Its active ads are 50% video, 48% image, 1% carousel, and 332 run as partnership ads with creators. They reach mostly women aged 35-44 in the United States. Most of them send traffic to iliabeauty.com. Across all ads, Meta reports about 21.7M reach.

Total ads: 3,012
Live now: 1,506
Video share: 50%
Partnership ads: 332
Top market: US
Advertising since: Mar 2020

3,012 ads · most seen first

ILIA Beauty ad hooks

The opening line of each of ILIA Beauty's most-seen video and image ads.

01NEW: ILIA’s cult-favorite clean mascara now comes in a new brown shade.
02Clean mascara that actually works—just ask the 5,000+ five-star reviews.
03Tired of looking tired, tired of concealers that settle into fine lines.
04Cult-favorite clean mascara—now in brown.
05Better Skin With Every Wear.
06Meet NEW Eye Stylus Shadow Stick—the waterproof clean eyeshadow that lasts up to 12 hours.
07Drenched in moisture.
08Your best skin—bottled.

ILIA Beauty ad headlines

Headline	Ads	Longest run
Limitless Lash Mascara	373	231d
Super Serum Skin Tint SPF 40	346	209d
Black Friday Sale	269	13d
ILIA Beauty	257	1,169d
Eye Stylus Shadow Stick	179	266d
NEW Holiday Gift Sets	153	35d
NEW Thru Line Waterproof Eyeliner	146	96d
Lip Sketch Hydrating Crayon	143	175d
Super Serum Skin Tint SPF 30	129	229d
The Art of the Eye Trio	120	163d

Longest-running ILIA Beauty ad copy

Ad copy	Ads	Longest run
Your best skin—bottled.. Super Serum Skin Tint SPF 40 is clean makeup + skincare + SPF with just the right amount of dew.<br /> <br /> @grey_so_what wears Super Serum Skin Tint SPF 40 in ST7 Diaz	1	1,169d
The tomato girl glow—European vacation not required. 🍅<br /> <br /> @olesyaromano wears Multi-Stick in A Fine Romance.	1	1,169d
Mother-daughter duo, @whitehairwisdom and @withlovebymarissa, share a love for makeup and what brings them together. #ItsBetweenUs⁣<br /> ⁣<br /> @whitehairwisdom wears:⁣<br /> + True Skin Serum Concealer in Yucca⁣ (SC…	2	1,169d
Super Serum Skin Tint SPF 40 or True Skin Serum Foundation? Choose your own adventure—or have it both ways. Jael shows each formula side by side so you can see the difference.<br /> <br /> Jael wears:<br /> ✨ Super Serum Skin Tint SPF 40…	1	1,169d
Meet NEW Bright Start Activated Eye Cream—powered by a plant-based retinol alternative and clinically proven to brighten, hydrate, smooth, and depuff in one step.<br /> <br /> 💡 Clinically proven to hydrate skin and reduce dark…	1	1,169d
A first-of-its-kind formula that fuses MAKEUP + SKINCARE + SPF into one step. 🙌🏻<br /> —<br /> Weightless on the skin, with no white cast, it contains patent pending NON-NANO ZINC OXIDE which boosts skincare effectiveness by 200%, while…	1	1,169d
Meet NEW Bright Start Activated Eye Cream—powered by a plant-based retinol alternative and clinically proven to brighten, hydrate, smooth, and depuff in one step.<br /> <br /> 💡 Clinically proven to hydrate skin and reduce dark…	1	1,169d
A bestselling classic, reimagined. Meet NEW True Skin Serum Foundation. The weightless, medium-coverage foundation with an easy, second-skin finish all powered up with skincare actives Niacinamide and Allantoin.<br /> <br /> Geena…	1	1,169d
Retinol, reimagined. NEW Bright Start Activated Eye Cream brightens, hydrates, smooths + depuffs with a plant-based retinol alternative that’s safe for sensitive skin. 💡<br /> <br /> 🌱 Sea Fennel Extract: Sustainably sourced retinol…	1	1,169d
Friends & Family Sale: 20% off orders of $75+ with code ILIA20 through 6/12. <br /> <br /> @myfacestory @jordynrolling @whitehairwisdom @alanasparrow	1	1,169d

ILIA Beauty landing pages

https://iliabeauty.com/en-gb/collections/best-sellers150 ads · 5%
https://iliabeauty.com/en-gb/products/super-serum-skin-tint-spf-30-tinted-moisturizer-uk95 ads · 3%
https://iliabeauty.com/collections/best-sellers84 ads · 3%
https://iliabeauty.com/en-gb74 ads · 2%
https://iliabeauty.com/products/lip-sketch-hydrating-crayon-lipstick-lip-liner64 ads · 2%
https://iliabeauty.com/products/limitless-lash-lengthening-mascara60 ads · 2%
https://iliabeauty.com/products/overglaze-hydrating-tinted-lip-gloss54 ads · 2%
https://iliabeauty.com/products/hydrating-skin-blur-serum-concealer50 ads · 2%
https://iliabeauty.com/en-gb/products/soft-focus-blurring-powder-blush43 ads · 1%
https://iliabeauty.com/products/lip-sketch-hydrating-crayon-lipstick-lip-liner?variant=4131827938107241 ads · 1%

ILIA Beauty new ads per month

Nov 20269
Oct 2026591
Sep 2026446
Aug 2026269
Jul 2026352
Jun 2026121
May 2026187
Apr 202696
Mar 2026141
Feb 2026108
Jan 2026114
Dec 202540

ILIA Beauty ads FAQ

How many ads is ILIA Beauty running on Facebook and Instagram?: As of Nov 2026, ILIA Beauty has 1,506 active ads and 3,012 ads in total in the Meta Ad Library.
What kind of ads does ILIA Beauty run?: ILIA Beauty's active ads are 50% video (1,541), 48% image (1,471), 1% carousel (41).
Who does ILIA Beauty target with its ads?: Based on the reach Meta reports for its ads, ILIA Beauty reaches mostly women aged 35-44 in the United States.
How often does ILIA Beauty launch new ads?: ILIA Beauty has been advertising on Meta since Mar 2020. It launched 9 new ads in Nov 2026.
What is ILIA Beauty's most used ad headline?: "Limitless Lash Mascara" — used on 373 ads.
Where do ILIA Beauty's ads send people?: Most ILIA Beauty ads send traffic to iliabeauty.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like ILIA Beauty?: Brands with similar ads include Jones Road Beauty, Beauty Pie, OGEE, Sand & Sky, Valora.
What hooks does ILIA Beauty use in its ads?: ILIA Beauty's most-seen ads open with lines like "NEW: ILIA’s cult-favorite clean mascara now comes in a new brown shade.", "Clean mascara that actually works—just ask the 5,000+ five-star reviews.", "Tired of looking tired, tired of concealers that settle into fine lines.".
Where can I watch ILIA Beauty's video ads and commercials?: This page lists ILIA Beauty's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this ILIA Beauty ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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