Connect the apps you measure
Use your app-owner API V2 token and up to five app IDs. Reporting access is checked before the connection is saved.
AppsFlyer × AdManage
Bring AppsFlyer data to the ads you manage.
Connect your mobile apps and see AppsFlyer installs, D0 revenue, ROAS and CPI in Manage and Reports. One workspace. One view of your advertising workflow.
Your measurement workflow
01
AppsFlyer
User acquisition cohorts · install dates
02
Workspace connection
Encrypted token · selected apps
03
Manage + Reports
Campaign, ad set and ad ID joins
D0 revenue · UTC install dates · USD source data
Today is partial. Cost refreshes daily.
From app measurement to everyday decisions
Bring attribution into the workflow
Add AppsFlyer installs, spend, CPI, D0 revenue and D0 ROAS beside the ads you already manage.
Keep each client’s data scoped
Encrypted credentials belong to one workspace. Your team can use the connection without exposing the token.
Connect in three steps
- Ask your AppsFlyer admin for an app-owner API V2 token with Cohort API access.
- Open the AppsFlyer connection page and enter your app IDs and token.
- Add AppsFlyer columns in Manage → Columns → Custom, or select the AppsFlyer group in Reports.
Know what the numbers mean
D0 revenue belongs to the install day. It is not lifetime revenue or revenue from all users active during the selected dates. AppsFlyer uses its own attribution rules, so its numbers can differ from the ad platform.
This connection reads user acquisition cohorts. Retargeting and SKAN aggregate data are outside this connector’s scope. API entitlement and identifier availability determine which values can be shown.
AppsFlyer integration questions
What do I need to connect AppsFlyer?
An app-owner AppsFlyer API V2 token, Cohort API entitlement and the IDs of your iOS or Android apps. An AppsFlyer admin retrieves the token. AdManage verifies reporting access before saving the encrypted connection to your workspace.
Which AppsFlyer metrics are available?
AF Installs, AF Spend, AF CPI, AF D0 Revenue and AF D0 ROAS. D0 revenue measures revenue on the install calendar day. These are user acquisition cohorts, rather than retargeting or SKAN aggregate reports.
How do dates and currency work?
The selected date range refers to install dates in UTC. AppsFlyer money is requested in USD. Manage shows USD; Reports converts amounts to the report currency using AdManage’s fixed display exchange rates. Today is partial, cost updates daily, and API results are cached for up to 15 minutes.
Why might an ad have no AppsFlyer data?
The app may have no attribution for that ID, the network may restrict identifiers, or the app may not be selected in the connection. Missing or restricted values remain blank. AppsFlyer cost is only available for campaigns with recorded installs.
Can I group, sort and filter by AppsFlyer metrics?
AppsFlyer metrics join to matching campaign, ad set or ad IDs. Other creative groupings remain blank. Sorting and filtering use platform metrics because AppsFlyer data is added after the platform query.