Facebook & Instagram ad inspiration
Beauty ads on Meta
Beauty has some of the most varied ads on Meta, from retailers promoting sales to brands built almost entirely on creators.
Beauty ad examples
Feed-style previews. Open any ad for its full creative and copy.
AD India is joined by @chloekelly for another episode of Best-ies to chat pre-match rituals, career highlights & Chloe’s go-to @sephorauk ‘It’s A Stretch’ mascara. Plus, she reveals her ultimate celeb football team & answers our ‘best’ questions. Tap the link in bio to watch…
Shop nowsephora.co.uk
Video ad · Started 13d agoCertified DIL(L)F carrying a precious bundle of dill 🥒 @valentin spotted picking up the new @elfcosmetics Pickle Lip Balms from @ultabeauty
Shop nowelfcosmetics.com
Glow Reviver Melting Tinted Lip Balm | e.l.f. Cosmetics
Image ad · Started 67d agoOur biggest sale of the season! Save up to 30% on eligible purchases.
Shop Nowglossier.com
Black Friday Sale
Image ad · Started 347d agoNEW Body Badalada™ Lotion. Weightless Hydration @soldejaneiro
Learn Morespacenk.com
Sol De Janeiro | Body Badalada!
Image ad · Started 431d agoTreat your skin to the glow it deserves. Try Dove Serum+ Radiance Oil Body Wash, an Allure Best of Beauty 2026 winner.
Shop nowallure.com
Award-Winning Hydration
Video ad · Started 6d agoAD How do Mia & Poppy actually use their Merit favourites? Watch them spill their secrets & share their go-to methods. Browse the full range exclusively at @sephorauk now!
Shop nowsephora.co.uk
Video ad · Started 13d agoMake the holidays sparkle with Jimmy Choo fragrances.
Shop Nowulta.com
Gifting made luxurious
Image ad · Started 342d agoSmells different on everyone and that's totally the point! Spritz on the iconic scent in full + travel size.
Shop Nowglossier.com
Glossier You Duo
Image ad · Started 274d agoDELICIOUS ANYWHERE. NEW Jelly Perfume Balm Collection. Made for every moment.
Shop Nowboots.com
NEW Jelly Perfume Balm Collection
Image ad · Started 215d agoTreat your skin to the glow it deserves. Try Dove Serum+ Radiance Oil Body Wash, an Allure Best of Beauty 2026 winner.
Shop nowallure.com
Award-Winning Hydration
Video ad · Started 6d agoGet a matte flush of color with the NEW Soft Pinch Bouncy Blush
Shop Nowsephora.com
Rare Beauty by Selena Gomez
Video ad · Started 566d agoCelebrate this Valentine's Day with Azzaro The Most Wanted Eau de Parfum Intense.
Shop nowulta.com
Image ad · Started 1026d agoOur biggest sale of the season! Save up to 30% on eligible purchases.
Shop nowglossier.com
Black Friday Sale
Image ad · Started 343d agoDELICIOUS ANYWHERE. NEW Jelly Perfume Balm Collection. Made for every moment.
Shop Nowboots.com
NEW Jelly Perfume Balm Collection
Image ad · Started 215d agoMust-have SPF at just-right prices 😍
Shop Nowsephora.com
$25 & Under
Image ad · Started 539d agoThe bread and butter of your makeup routine. New signature Morphe brushes, now in a limited-edition butter yellow hue.
Shop Nowulta.com
Discover buttery blends
Image ad · Started 311d agoFriends don't let friends pay full price. Save up to 25% during the Friends of Glossier Sale!
Shop Nowuk.glossier.com
Annual Friends of Glossier Sale
Image ad · Started 143d agoMust-have SPF at just-right prices 😍
Shop Nowsephora.com
$25 & Under
Image ad · Started 539d agoSave 20% on all fragrances! Shop your signature scent on sale.
Shop Nowglossier.com
Glossier Fragrance Sale
Image ad · Started 321d agoMust-have makeup at just-right prices 😍
Shop Nowsephora.com
$25 & Under
Image ad · Started 539d agoGet up to 50% off select favorites. Plus, score a free Crème de You when you spend £100+.
Shop Nowglossier.com
End of Season Sale
Video ad · Started 314d ago
Beauty creative guide
A retailer's edit versus a single-product pitch
Beauty retailers can advertise an assortment, a shopping occasion or one featured brand. Compare how the creative gives the range a focus: a routine, a gift set, a seasonal edit or a member offer. A multi-brand campaign needs a clear reason to browse beyond one recognizable product.
Check whether the advertised benefit belongs to the retailer or the product. Loyalty points, delivery and store services differ from ingredient or finish claims. Read promotion conditions before comparing a storewide event with an offer on a specific item.
Creative angles to compare
- 01
Retailers selling an event or a loyalty reward rather than a single product.
- 02
Creators using the product on camera, which often reads more honestly than a studio shot.
- 03
Subscription boxes that lead with the first box's value.
Messages from these campaigns
Compare the language these advertisers use in the examples above.
“AD India is joined by @chloekelly for another episode of Best-ies to chat pre-match rituals, career highlights & Chloe’s go-to @sephorauk ‘It’s A Stretch’ mascara. Plus, she reveals her ultimate…”View this Sephora ad →
“Certified DIL(L)F carrying a precious bundle of dill 🥒 @valentin spotted picking up the new @elfcosmetics Pickle Lip Balms from @ultabeauty”View this Ulta Beauty ad →
“Our biggest sale of the season! Save up to 30% on eligible purchases.”View this Glossier ad →
Explore beauty brands
Continue into a brand’s ad library for more creatives, copy and landing pages.