Launch Ads with Google Sheets
#Bulk launch ads to Meta, TikTok, Snapchat, Pinterest, Reddit, LinkedIn, Taboola, Axon, and Google Ads from Google Sheets. Use the AdManage add-on to map columns, generate templates, and push campaigns without leaving your spreadsheet.
How do you install the AdManage Google Sheets add-on?
What columns can you search across every channel?
Which Google Sheets templates does AdManage support?
| Channel | Description | Columns |
|---|---|---|
| The most complete Google Sheets integration. Supports single ads, multi-format, carousels, catalogue ads, duplicate adset workflows, tracking pixels, partnership ads, and optional multi-language assets. | 95 | |
| Optional localized copy and media for 20 languages. Add these columns on top of the standard Meta template when running multi-language campaigns. | 62 | |
| Upload products into a Meta product catalog from Google Sheets. This flow uses catalog product fields, not ad launch columns. | 20 | |
| Launch TikTok ads from the shared launch-draft schema. Uses Captions instead of Primary Text and supports Spark codes via Partnership Code. | 129 | |
| Snapchat launches use Brand Name, Headline, Snap Public Profile, and Snap Ad Type. App install rows also need iOS/Android app IDs and icon URL. | 61 | |
| Pinterest uses standard headline and primary text fields plus optional carousel cards and multi-format media columns. | 68 | |
| Reddit uses Headline plus Ad Description (body copy) instead of Primary Text. Supports image, link-only, and carousel formats. | 59 | |
| LinkedIn launches use Primary Text as intro copy with Headline, CTA, and optional carousel card columns. | 63 | |
| Taboola native ads use story-style Headline, Primary Text, Brand Name, CTA, and Link without carousel or multi-format columns. | 17 | |
| Minimal schema for Axon / AppLovin app campaigns — media, campaign ID, endcard, link, and UTMs. | 6 | |
| Complete Google Ads column schema covering Performance Max, Demand Gen, Search, and App campaigns. Use campaign-type sample sheets when you only need a subset. | 78 |
658+ total documented fields across all channel schemas.
How do you launch ads from Google Sheets?
#Install the AdManage add-on from Google Workspace Marketplace.
Open Sample Sheet in the sidebar and pick your channel layout.
Fill rows, map columns if needed, and launch from the add-on.
How does Google Sheets column mapping work?
#Column names are flexible
Video URL, Creative, and Drive links map to Media URLs. Spark / Booster / Auth codes map to Partnership Code.
AI column mapping
When headers do not match exactly, the add-on can AI-map your sheet to the target schema for the selected ad account type.
One workbook, many platforms
The shared launch-draft template includes cross-platform columns. Each channel section lists which fields are consumed at launch.
Row Type drives format
Set Row Type to single, multi, carousel, or flexible to control format for Meta/TikTok/Pinterest launches.
Google Ads uses a separate schema
Google Ads rows use Campaign Name, Asset Group / Ad Group, Final URL, headlines, descriptions, extensions, and media URLs.
Catalog uploads ≠ ad launch
Catalog product uploads use retailer_id, name, description, image_url, and price — not ad launch columns.
Launch ads to Meta with Google Sheets
#The most complete Google Sheets integration. Supports single ads, multi-format, carousels, catalogue ads, duplicate adset workflows, tracking pixels, partnership ads, and optional multi-language assets.
How do you create a sample sheet in the add-on?
Sample Sheet → Meta → More Meta layouts → "Full Meta columns (no languages)"
Google Workspace MarketplaceWhat sample Google Sheets layouts are available?
Minimum viable Meta launch sheet.
Ad Name · Media URLs · Headline · Primary Text · CTA · Link
Advantage+ catalogue ad with product set fields.
Row Type · Adset ID · Ad Name · Media URLs · Headline · Primary Text · CTA · Link · Catalogue Ad Enabled · Catalogue Ad Format Mode · Catalogue Ad Format · Catalogue ID · Catalogue Name · Product Set ID · Product Set Name · Frame Image Hash · Frame Image URL
Carousel ad with card-level media and links.
Row Type · Adset ID · Ad Name · Media URLs · Headline · Primary Text · CTA · Link · Carousel Item 1 - Media · Carousel Item 1 - Title · Carousel Item 1 - Description · Carousel Item 1 - Link · Carousel Item 2 - Media · Carousel Item 2 - Title · Carousel Item 2 - Description · Carousel Item 2 - Link · Carousel Item 3 - Media · Carousel Item 3 - Title · Carousel Item 3 - Description · Carousel Item 3 - Link
What columns can you use for Meta?
#Basic Info
#Row setup, ad set targeting, naming, and launch status.
| Column | Description |
|---|---|
Row Type | Ad format: single, multi, carousel, or flexible. |
Adset ID | Target ad set ID or name to launch into. |
Partnership Code | Spark / partnership / branded content authorization code. |
Custom Product Page | iOS custom product page identifier for app campaigns. |
Ad Name | Internal ad name shown in Ads Manager. |
Ad Status | ACTIVE or PAUSED when the ad is created. |
Duplicate Adset
#Clone an existing ad set before pushing new ads.
| Column | Description |
|---|---|
Duplicate Adset ID | Source ad set to duplicate before launching. |
Duplicate Adset New Name | Name for the duplicated ad set. |
Duplicate Adset Status | ACTIVE or PAUSED for the duplicated ad set. |
Duplicate Adset Budget | Daily or lifetime budget for the duplicated ad set. |
Media
#Primary creative URLs for the ad.
| Column | Description |
|---|---|
Media URLs | Creative URLs — video, image, Drive, Dropbox, Canva, or AdManage library links. |
Multi-Format
#Separate 4:5 and 9:16 assets for placement-specific delivery.
| Column | Description |
|---|---|
4x5 | Portrait (4:5) placement media URL. |
9x16 | Vertical (9:16) story/reels placement media URL. |
Canva (optional)
#Tell AdManage how to export Canva designs found in Media URLs.
| Column | Description |
|---|---|
Canva Format | Export format for Canva URLs in Media URLs: png, jpg, or mp4. |
Profile Pages
#Override Facebook, Instagram, or Threads identity fields.
| Column | Description |
|---|---|
Instagram Page ID | Instagram account used in the ad identity. |
Facebook Page ID | Facebook Page used in the ad identity. |
Threads Page ID | Threads profile ID when launching to Threads placements. |
Headlines
#Headline plus four optional headline variations.
| Column | Description |
|---|---|
Brand Name | Brand or advertiser name shown on the ad. |
Headline | Primary headline or title text. |
Headline Variation 1 | Headline A/B test variation 1. |
Headline Variation 2 | Headline A/B test variation 2. |
Headline Variation 3 | Headline A/B test variation 3. |
Headline Variation 4 | Headline A/B test variation 4. |
Captions | On-screen caption or overlay text (common on TikTok). |
Primary Text
#Primary text plus four optional body copy variations.
| Column | Description |
|---|---|
Primary Text | Main body copy / primary text of the ad. |
Primary Text Variation 1 | Primary text A/B test variation 1. |
Primary Text Variation 2 | Primary text A/B test variation 2. |
Primary Text Variation 3 | Primary text A/B test variation 3. |
Primary Text Variation 4 | Primary text A/B test variation 4. |
Links & CTA
#Destination URL, CTA, promo codes, UTMs, and display link.
| Column | Description |
|---|---|
CTA | Call-to-action button (e.g. LEARN_MORE, SHOP_NOW, INSTALL_MOBILE_APP). |
Promo Code | Offer or promo code surfaced in the ad. |
Link | Destination / landing page URL. |
Display Link | Visible display URL shown beneath the ad. |
UTM Parameters | Tracking query string appended to the destination URL. |
IAS Brand Safety URL | Integral Ad Science brand safety measurement URL. |
Ad Description | Secondary description line (Meta, Reddit). |
Meta Tracking
#Pixel and offline/app event tracking specs.
| Column | Description |
|---|---|
Website Pixel ID | Meta pixel ID for website conversion tracking. |
Offline Pixel IDs | Comma-separated offline event set IDs. |
App Events Dataset ID | App events dataset ID for app conversion tracking. |
Advantage+ Catalogue
#Dynamic catalogue / product set ad configuration.
| Column | Description |
|---|---|
Catalogue Ad Enabled | Yes/No — turn on Advantage+ catalogue ad mode. |
Catalogue Ad Format Mode | Catalogue creative mode (e.g. single or carousel). |
Catalogue Ad Format | Catalogue layout format selection. |
Catalogue ID | Meta product catalogue ID. |
Catalogue Name | Catalogue name for reference. |
Product Set ID | Product set ID within the catalogue. |
Product Set Name | Product set name for reference. |
Frame Image Hash | Uploaded frame image hash for catalogue creatives. |
Frame Image URL | Frame image URL for catalogue ad overlay. |
Carousel Items
#Up to ten carousel cards, each with media, title, description, and link.
| Column | Description |
|---|---|
Carousel Item 1 - Media | Language-specific media URL for Carousel Item 1 -. |
Carousel Item 1 - Title | Carousel card 1 title/headline. |
Carousel Item 1 - Description | Carousel card 1 description text. |
Carousel Item 1 - Link | Carousel card 1 destination URL. |
Carousel Item 2 - Media | Language-specific media URL for Carousel Item 2 -. |
Carousel Item 2 - Title | Carousel card 2 title/headline. |
Carousel Item 2 - Description | Carousel card 2 description text. |
Carousel Item 2 - Link | Carousel card 2 destination URL. |
Carousel Item 3 - Media | Language-specific media URL for Carousel Item 3 -. |
Carousel Item 3 - Title | Carousel card 3 title/headline. |
Carousel Item 3 - Description | Carousel card 3 description text. |
Carousel Item 3 - Link | Carousel card 3 destination URL. |
Carousel Item 4 - Media | Language-specific media URL for Carousel Item 4 -. |
Carousel Item 4 - Title | Carousel card 4 title/headline. |
Carousel Item 4 - Description | Carousel card 4 description text. |
Carousel Item 4 - Link | Carousel card 4 destination URL. |
Carousel Item 5 - Media | Language-specific media URL for Carousel Item 5 -. |
Carousel Item 5 - Title | Carousel card 5 title/headline. |
Carousel Item 5 - Description | Carousel card 5 description text. |
Carousel Item 5 - Link | Carousel card 5 destination URL. |
Carousel Item 6 - Media | Language-specific media URL for Carousel Item 6 -. |
Carousel Item 6 - Title | Carousel card 6 title/headline. |
Carousel Item 6 - Description | Carousel card 6 description text. |
Carousel Item 6 - Link | Carousel card 6 destination URL. |
Carousel Item 7 - Media | Language-specific media URL for Carousel Item 7 -. |
Carousel Item 7 - Title | Carousel card 7 title/headline. |
Carousel Item 7 - Description | Carousel card 7 description text. |
Carousel Item 7 - Link | Carousel card 7 destination URL. |
Carousel Item 8 - Media | Language-specific media URL for Carousel Item 8 -. |
Carousel Item 8 - Title | Carousel card 8 title/headline. |
Carousel Item 8 - Description | Carousel card 8 description text. |
Carousel Item 8 - Link | Carousel card 8 destination URL. |
Carousel Item 9 - Media | Language-specific media URL for Carousel Item 9 -. |
Carousel Item 9 - Title | Carousel card 9 title/headline. |
Carousel Item 9 - Description | Carousel card 9 description text. |
Carousel Item 9 - Link | Carousel card 9 destination URL. |
Carousel Item 10 - Media | Language-specific media URL for Carousel Item 10 -. |
Carousel Item 10 - Title | Carousel card 10 title/headline. |
Carousel Item 10 - Description | Carousel card 10 description text. |
Carousel Item 10 - Link | Carousel card 10 destination URL. |
Ignored on this channel
Axon Campaign ID · Axon Endcard ID · Campaign Name · Asset Group · Final URL
- Use Row Type to control single, multi, carousel, or flexible formats.
- Partnership Code maps Spark codes and Meta partnership authorization values.
- Canva Format is only needed when Media URLs contain Canva design links.
Launch multi-language Meta ads with Google Sheets
#Optional localized copy and media for 20 languages. Add these columns on top of the standard Meta template when running multi-language campaigns.
How do you create a sample sheet in the add-on?
Sample Sheet → Meta → More Meta layouts → Multi-Language
Google Workspace MarketplaceWhat are the essential columns?
Multi-Language EnabledDefault LanguageWhat columns can you use for Meta multi-language campaigns?
#Controls
#| Column | Description |
|---|---|
Multi-Language Enabled | Yes/No — enable multi-language ad assets. |
Default Language | Default locale code (e.g. en_US). |
Localized copy & media
#Primary text, headline, and media per language.
| Column | Description |
|---|---|
Primary Text (French) | Localized primary text for French. |
Headline (French) | Localized headline for French. |
French Media | Language-specific media URL for French. |
Primary Text (Spanish) | Localized primary text for Spanish. |
Headline (Spanish) | Localized headline for Spanish. |
Spanish Media | Language-specific media URL for Spanish. |
Primary Text (German) | Localized primary text for German. |
Headline (German) | Localized headline for German. |
German Media | Language-specific media URL for German. |
Primary Text (Italian) | Localized primary text for Italian. |
Headline (Italian) | Localized headline for Italian. |
Italian Media | Language-specific media URL for Italian. |
Primary Text (Portuguese) | Localized primary text for Portuguese. |
Headline (Portuguese) | Localized headline for Portuguese. |
Portuguese Media | Language-specific media URL for Portuguese. |
Primary Text (Dutch) | Localized primary text for Dutch. |
Headline (Dutch) | Localized headline for Dutch. |
Dutch Media | Language-specific media URL for Dutch. |
Primary Text (Polish) | Localized primary text for Polish. |
Headline (Polish) | Localized headline for Polish. |
Polish Media | Language-specific media URL for Polish. |
Primary Text (Swedish) | Localized primary text for Swedish. |
Headline (Swedish) | Localized headline for Swedish. |
Swedish Media | Language-specific media URL for Swedish. |
Primary Text (Danish) | Localized primary text for Danish. |
Headline (Danish) | Localized headline for Danish. |
Danish Media | Language-specific media URL for Danish. |
Primary Text (Norwegian) | Localized primary text for Norwegian. |
Headline (Norwegian) | Localized headline for Norwegian. |
Norwegian Media | Language-specific media URL for Norwegian. |
Primary Text (Finnish) | Localized primary text for Finnish. |
Headline (Finnish) | Localized headline for Finnish. |
Finnish Media | Language-specific media URL for Finnish. |
Primary Text (Greek) | Localized primary text for Greek. |
Headline (Greek) | Localized headline for Greek. |
Greek Media | Language-specific media URL for Greek. |
Primary Text (Czech) | Localized primary text for Czech. |
Headline (Czech) | Localized headline for Czech. |
Czech Media | Language-specific media URL for Czech. |
Primary Text (Hungarian) | Localized primary text for Hungarian. |
Headline (Hungarian) | Localized headline for Hungarian. |
Hungarian Media | Language-specific media URL for Hungarian. |
Primary Text (Romanian) | Localized primary text for Romanian. |
Headline (Romanian) | Localized headline for Romanian. |
Romanian Media | Language-specific media URL for Romanian. |
Primary Text (Japanese) | Localized primary text for Japanese. |
Headline (Japanese) | Localized headline for Japanese. |
Japanese Media | Language-specific media URL for Japanese. |
Primary Text (Turkish) | Localized primary text for Turkish. |
Headline (Turkish) | Localized headline for Turkish. |
Turkish Media | Language-specific media URL for Turkish. |
Primary Text (Chinese) | Localized primary text for Chinese. |
Headline (Chinese) | Localized headline for Chinese. |
Chinese Media | Language-specific media URL for Chinese. |
Primary Text (Indonesian) | Localized primary text for Indonesian. |
Headline (Indonesian) | Localized headline for Indonesian. |
Indonesian Media | Language-specific media URL for Indonesian. |
Primary Text (Thai) | Localized primary text for Thai. |
Headline (Thai) | Localized headline for Thai. |
Thai Media | Language-specific media URL for Thai. |
- Supported languages: French, Spanish, German, Italian, Portuguese, Dutch, Polish, Swedish, Danish, Norwegian, Finnish, Greek, Czech, Hungarian, Romanian, Japanese, Turkish, Chinese, Indonesian, and Thai.
- Each language adds three columns: Primary Text, Headline, and Media.
Upload Meta catalog products with Google Sheets
#Upload products into a Meta product catalog from Google Sheets. This flow uses catalog product fields, not ad launch columns.
How do you create a sample sheet in the add-on?
Add-on home → Add to Catalog
Google Workspace MarketplaceWhat are the essential columns?
retailer_idnamedescriptionimage_urlpriceWhat sample Google Sheets layouts are available?
Headers used in the add-on catalog products sample sheet.
id · title · description · availability · condition · price · link · image_link · brand
What catalog product columns can you use?
#Required product fields
#| Column | Description |
|---|---|
retailer_id | Unique product SKU / retailer ID for catalog uploads. |
name | Product title for catalog uploads. |
description | Product description for catalog uploads. |
image_url | Product image URL for catalog uploads. |
price | Product price for catalog uploads. |
Common optional fields
#| Column | Description |
|---|---|
url | Product landing page URL. |
brand | Product brand name. |
availability | in stock, out of stock, preorder, etc. |
condition | new, refurbished, or used. |
product_type | Product category / type. |
color | Product color. |
size | Product size. |
gender | male, female, or unisex. |
age_group | newborn, infant, toddler, kids, adult, etc. |
visibility | published or staging visibility flag. |
Custom labels
#| Column | Description |
|---|---|
custom_label_0 | Custom label slot 0 for catalog segmentation. |
custom_label_1 | Custom label slot 1 for catalog segmentation. |
custom_label_2 | Custom label slot 2 for catalog segmentation. |
custom_label_3 | Custom label slot 3 for catalog segmentation. |
custom_label_4 | Custom label slot 4 for catalog segmentation. |
Launch ads to TikTok with Google Sheets
#Launch TikTok ads from the shared launch-draft schema. Uses Captions instead of Primary Text and supports Spark codes via Partnership Code.
How do you create a sample sheet in the add-on?
Sample Sheet → TikTok → Create TikTok sample
Google Workspace MarketplaceWhat are the essential columns?
Ad NameMedia URLsCaptionsTiktok Page IDLinkCTAWhat sample Google Sheets layouts are available?
Default TikTok in-feed sample.
Ad Name · Media URLs · Captions · Tiktok Page ID · TikTok Add-On ID · Link · CTA
One Spark authorization code per row.
Ad Name · Partnership Code · Tiktok Page ID · Media URLs · Captions · Link · CTA
What columns can you use for TikTok?
#Basic Info
#| Column | Description |
|---|---|
Row Type | Ad format: single, multi, carousel, or flexible. |
Adset ID | Target ad set ID or name to launch into. |
Partnership Code | Spark / partnership / branded content authorization code. |
Custom Product Page | iOS custom product page identifier for app campaigns. |
Ad Name | Internal ad name shown in Ads Manager. |
Ad Status | ACTIVE or PAUSED when the ad is created. |
Duplicate Adset
#| Column | Description |
|---|---|
Duplicate Adset ID | Source ad set to duplicate before launching. |
Duplicate Adset New Name | Name for the duplicated ad set. |
Duplicate Adset Status | ACTIVE or PAUSED for the duplicated ad set. |
Duplicate Adset Budget | Daily or lifetime budget for the duplicated ad set. |
Media
#| Column | Description |
|---|---|
Media URLs | Creative URLs — video, image, Drive, Dropbox, Canva, or AdManage library links. |
Multi-Format
#| Column | Description |
|---|---|
4x5 | Portrait (4:5) placement media URL. |
9x16 | Vertical (9:16) story/reels placement media URL. |
Canva (optional)
#| Column | Description |
|---|---|
Canva Format | Export format for Canva URLs in Media URLs: png, jpg, or mp4. |
Profile Pages
#| Column | Description |
|---|---|
Threads Page ID | Threads profile ID when launching to Threads placements. |
Headlines
#| Column | Description |
|---|---|
Headline | Primary headline or title text. |
Headline Variation 1 | Headline A/B test variation 1. |
Headline Variation 2 | Headline A/B test variation 2. |
Headline Variation 3 | Headline A/B test variation 3. |
Headline Variation 4 | Headline A/B test variation 4. |
Captions | On-screen caption or overlay text (common on TikTok). |
Links & CTA
#| Column | Description |
|---|---|
CTA | Call-to-action button (e.g. LEARN_MORE, SHOP_NOW, INSTALL_MOBILE_APP). |
Link | Destination / landing page URL. |
UTM Parameters | Tracking query string appended to the destination URL. |
IAS Brand Safety URL | Integral Ad Science brand safety measurement URL. |
Carousel Items
#| Column | Description |
|---|---|
Carousel Item 1 - Media | Language-specific media URL for Carousel Item 1 -. |
Carousel Item 1 - Title | Carousel card 1 title/headline. |
Carousel Item 1 - Description | Carousel card 1 description text. |
Carousel Item 1 - Link | Carousel card 1 destination URL. |
Carousel Item 2 - Media | Language-specific media URL for Carousel Item 2 -. |
Carousel Item 2 - Title | Carousel card 2 title/headline. |
Carousel Item 2 - Description | Carousel card 2 description text. |
Carousel Item 2 - Link | Carousel card 2 destination URL. |
Carousel Item 3 - Media | Language-specific media URL for Carousel Item 3 -. |
Carousel Item 3 - Title | Carousel card 3 title/headline. |
Carousel Item 3 - Description | Carousel card 3 description text. |
Carousel Item 3 - Link | Carousel card 3 destination URL. |
Carousel Item 4 - Media | Language-specific media URL for Carousel Item 4 -. |
Carousel Item 4 - Title | Carousel card 4 title/headline. |
Carousel Item 4 - Description | Carousel card 4 description text. |
Carousel Item 4 - Link | Carousel card 4 destination URL. |
Carousel Item 5 - Media | Language-specific media URL for Carousel Item 5 -. |
Carousel Item 5 - Title | Carousel card 5 title/headline. |
Carousel Item 5 - Description | Carousel card 5 description text. |
Carousel Item 5 - Link | Carousel card 5 destination URL. |
Carousel Item 6 - Media | Language-specific media URL for Carousel Item 6 -. |
Carousel Item 6 - Title | Carousel card 6 title/headline. |
Carousel Item 6 - Description | Carousel card 6 description text. |
Carousel Item 6 - Link | Carousel card 6 destination URL. |
Carousel Item 7 - Media | Language-specific media URL for Carousel Item 7 -. |
Carousel Item 7 - Title | Carousel card 7 title/headline. |
Carousel Item 7 - Description | Carousel card 7 description text. |
Carousel Item 7 - Link | Carousel card 7 destination URL. |
Carousel Item 8 - Media | Language-specific media URL for Carousel Item 8 -. |
Carousel Item 8 - Title | Carousel card 8 title/headline. |
Carousel Item 8 - Description | Carousel card 8 description text. |
Carousel Item 8 - Link | Carousel card 8 destination URL. |
Carousel Item 9 - Media | Language-specific media URL for Carousel Item 9 -. |
Carousel Item 9 - Title | Carousel card 9 title/headline. |
Carousel Item 9 - Description | Carousel card 9 description text. |
Carousel Item 9 - Link | Carousel card 9 destination URL. |
Carousel Item 10 - Media | Language-specific media URL for Carousel Item 10 -. |
Carousel Item 10 - Title | Carousel card 10 title/headline. |
Carousel Item 10 - Description | Carousel card 10 description text. |
Carousel Item 10 - Link | Carousel card 10 destination URL. |
TikTok identity
#TikTok page and add-on IDs for the ad.
| Column | Description |
|---|---|
Tiktok Page ID | TikTok identity / profile ID for the ad. |
TikTok Add-On ID | TikTok interactive add-on asset ID. |
Ignored on this channel
Instagram Page ID · Facebook Page ID · Brand Name · Primary Text · Primary Text Variation 1 · Primary Text Variation 2 · Primary Text Variation 3 · Primary Text Variation 4 · Ad Description · Promo Code · Snap Public Profile · Snap Ad Type · Snap iOS App ID · Snap Android App ID · Snap App Icon URL · Display Link · Website Pixel ID · Offline Pixel IDs · App Events Dataset ID · Catalogue Ad Enabled · +8 more
- Spark Ads use Partnership Code — map Spark / Booster / Auth code columns to that field.
- TikTok supports multi-language columns and carousel cards from the shared template.
Launch ads to Snapchat with Google Sheets
#Snapchat launches use Brand Name, Headline, Snap Public Profile, and Snap Ad Type. App install rows also need iOS/Android app IDs and icon URL.
How do you create a sample sheet in the add-on?
Sample Sheet → Snapchat → Create Snapchat sample
Google Workspace MarketplaceWhat are the essential columns?
Ad NameMedia URLsSnap Public ProfileSnap Ad TypeBrand NameHeadlineCTALinkWhat columns can you use for Snapchat?
#Basic Info
#| Column | Description |
|---|---|
Row Type | Ad format: single, multi, carousel, or flexible. |
Adset ID | Target ad set ID or name to launch into. |
Ad Name | Internal ad name shown in Ads Manager. |
Ad Status | ACTIVE or PAUSED when the ad is created. |
Duplicate Adset
#| Column | Description |
|---|---|
Duplicate Adset ID | Source ad set to duplicate before launching. |
Duplicate Adset New Name | Name for the duplicated ad set. |
Duplicate Adset Status | ACTIVE or PAUSED for the duplicated ad set. |
Duplicate Adset Budget | Daily or lifetime budget for the duplicated ad set. |
Media
#| Column | Description |
|---|---|
Media URLs | Creative URLs — video, image, Drive, Dropbox, Canva, or AdManage library links. |
Canva (optional)
#| Column | Description |
|---|---|
Canva Format | Export format for Canva URLs in Media URLs: png, jpg, or mp4. |
Headlines
#| Column | Description |
|---|---|
Brand Name | Brand or advertiser name shown on the ad. |
Headline | Primary headline or title text. |
Links & CTA
#| Column | Description |
|---|---|
CTA | Call-to-action button (e.g. LEARN_MORE, SHOP_NOW, INSTALL_MOBILE_APP). |
Link | Destination / landing page URL. |
Display Link | Visible display URL shown beneath the ad. |
UTM Parameters | Tracking query string appended to the destination URL. |
Carousel Items
#| Column | Description |
|---|---|
Carousel Item 1 - Media | Language-specific media URL for Carousel Item 1 -. |
Carousel Item 1 - Title | Carousel card 1 title/headline. |
Carousel Item 1 - Description | Carousel card 1 description text. |
Carousel Item 1 - Link | Carousel card 1 destination URL. |
Carousel Item 2 - Media | Language-specific media URL for Carousel Item 2 -. |
Carousel Item 2 - Title | Carousel card 2 title/headline. |
Carousel Item 2 - Description | Carousel card 2 description text. |
Carousel Item 2 - Link | Carousel card 2 destination URL. |
Carousel Item 3 - Media | Language-specific media URL for Carousel Item 3 -. |
Carousel Item 3 - Title | Carousel card 3 title/headline. |
Carousel Item 3 - Description | Carousel card 3 description text. |
Carousel Item 3 - Link | Carousel card 3 destination URL. |
Carousel Item 4 - Media | Language-specific media URL for Carousel Item 4 -. |
Carousel Item 4 - Title | Carousel card 4 title/headline. |
Carousel Item 4 - Description | Carousel card 4 description text. |
Carousel Item 4 - Link | Carousel card 4 destination URL. |
Carousel Item 5 - Media | Language-specific media URL for Carousel Item 5 -. |
Carousel Item 5 - Title | Carousel card 5 title/headline. |
Carousel Item 5 - Description | Carousel card 5 description text. |
Carousel Item 5 - Link | Carousel card 5 destination URL. |
Carousel Item 6 - Media | Language-specific media URL for Carousel Item 6 -. |
Carousel Item 6 - Title | Carousel card 6 title/headline. |
Carousel Item 6 - Description | Carousel card 6 description text. |
Carousel Item 6 - Link | Carousel card 6 destination URL. |
Carousel Item 7 - Media | Language-specific media URL for Carousel Item 7 -. |
Carousel Item 7 - Title | Carousel card 7 title/headline. |
Carousel Item 7 - Description | Carousel card 7 description text. |
Carousel Item 7 - Link | Carousel card 7 destination URL. |
Carousel Item 8 - Media | Language-specific media URL for Carousel Item 8 -. |
Carousel Item 8 - Title | Carousel card 8 title/headline. |
Carousel Item 8 - Description | Carousel card 8 description text. |
Carousel Item 8 - Link | Carousel card 8 destination URL. |
Carousel Item 9 - Media | Language-specific media URL for Carousel Item 9 -. |
Carousel Item 9 - Title | Carousel card 9 title/headline. |
Carousel Item 9 - Description | Carousel card 9 description text. |
Carousel Item 9 - Link | Carousel card 9 destination URL. |
Carousel Item 10 - Media | Language-specific media URL for Carousel Item 10 -. |
Carousel Item 10 - Title | Carousel card 10 title/headline. |
Carousel Item 10 - Description | Carousel card 10 description text. |
Carousel Item 10 - Link | Carousel card 10 destination URL. |
Snapchat
#Snap public profile, ad type, and app install fields.
| Column | Description |
|---|---|
Snap Public Profile | Snapchat public profile ID for the ad. |
Snap Ad Type | Snapchat format: WEB_VIEW, APP_INSTALL, DEEP_LINK, SNAP_AD, COLLECTION, or STORY. |
Snap iOS App ID | iOS app store ID for Snapchat app install ads. |
Snap Android App ID | Android package name for Snapchat app install ads. |
Snap App Icon URL | App icon URL for Snapchat app install ads. |
Ignored on this channel
Partnership Code · Custom Product Page · Instagram Page ID · Facebook Page ID · Tiktok Page ID · Threads Page ID · TikTok Add-On ID · 4x5 · 9x16 · Headline Variation 1 · Headline Variation 2 · Headline Variation 3 · Headline Variation 4 · Captions · Primary Text · Primary Text Variation 1 · Primary Text Variation 2 · Primary Text Variation 3 · Primary Text Variation 4 · Ad Description · +76 more
- Snap Ad Type values include WEB_VIEW, APP_INSTALL, DEEP_LINK, SNAP_AD, COLLECTION, and STORY.
- Brand Name max 25 characters. Headline max 34 characters.
Launch ads to Pinterest with Google Sheets
#Pinterest uses standard headline and primary text fields plus optional carousel cards and multi-format media columns.
How do you create a sample sheet in the add-on?
Sample Sheet → Pinterest → Create Pinterest sample
Google Workspace MarketplaceWhat are the essential columns?
Ad NameMedia URLsHeadlinePrimary TextLinkUTM ParametersWhat columns can you use for Pinterest?
#Basic Info
#| Column | Description |
|---|---|
Row Type | Ad format: single, multi, carousel, or flexible. |
Adset ID | Target ad set ID or name to launch into. |
Ad Name | Internal ad name shown in Ads Manager. |
Ad Status | ACTIVE or PAUSED when the ad is created. |
Duplicate Adset
#| Column | Description |
|---|---|
Duplicate Adset ID | Source ad set to duplicate before launching. |
Duplicate Adset New Name | Name for the duplicated ad set. |
Duplicate Adset Status | ACTIVE or PAUSED for the duplicated ad set. |
Duplicate Adset Budget | Daily or lifetime budget for the duplicated ad set. |
Media
#| Column | Description |
|---|---|
Media URLs | Creative URLs — video, image, Drive, Dropbox, Canva, or AdManage library links. |
Multi-Format
#| Column | Description |
|---|---|
4x5 | Portrait (4:5) placement media URL. |
9x16 | Vertical (9:16) story/reels placement media URL. |
Canva (optional)
#| Column | Description |
|---|---|
Canva Format | Export format for Canva URLs in Media URLs: png, jpg, or mp4. |
Headlines
#| Column | Description |
|---|---|
Headline | Primary headline or title text. |
Headline Variation 1 | Headline A/B test variation 1. |
Headline Variation 2 | Headline A/B test variation 2. |
Headline Variation 3 | Headline A/B test variation 3. |
Headline Variation 4 | Headline A/B test variation 4. |
Captions | On-screen caption or overlay text (common on TikTok). |
Primary Text
#| Column | Description |
|---|---|
Primary Text | Main body copy / primary text of the ad. |
Primary Text Variation 1 | Primary text A/B test variation 1. |
Primary Text Variation 2 | Primary text A/B test variation 2. |
Primary Text Variation 3 | Primary text A/B test variation 3. |
Primary Text Variation 4 | Primary text A/B test variation 4. |
Links & CTA
#| Column | Description |
|---|---|
CTA | Call-to-action button (e.g. LEARN_MORE, SHOP_NOW, INSTALL_MOBILE_APP). |
Link | Destination / landing page URL. |
Display Link | Visible display URL shown beneath the ad. |
UTM Parameters | Tracking query string appended to the destination URL. |
Ad Description | Secondary description line (Meta, Reddit). |
Carousel Items
#| Column | Description |
|---|---|
Carousel Item 1 - Media | Language-specific media URL for Carousel Item 1 -. |
Carousel Item 1 - Title | Carousel card 1 title/headline. |
Carousel Item 1 - Description | Carousel card 1 description text. |
Carousel Item 1 - Link | Carousel card 1 destination URL. |
Carousel Item 2 - Media | Language-specific media URL for Carousel Item 2 -. |
Carousel Item 2 - Title | Carousel card 2 title/headline. |
Carousel Item 2 - Description | Carousel card 2 description text. |
Carousel Item 2 - Link | Carousel card 2 destination URL. |
Carousel Item 3 - Media | Language-specific media URL for Carousel Item 3 -. |
Carousel Item 3 - Title | Carousel card 3 title/headline. |
Carousel Item 3 - Description | Carousel card 3 description text. |
Carousel Item 3 - Link | Carousel card 3 destination URL. |
Carousel Item 4 - Media | Language-specific media URL for Carousel Item 4 -. |
Carousel Item 4 - Title | Carousel card 4 title/headline. |
Carousel Item 4 - Description | Carousel card 4 description text. |
Carousel Item 4 - Link | Carousel card 4 destination URL. |
Carousel Item 5 - Media | Language-specific media URL for Carousel Item 5 -. |
Carousel Item 5 - Title | Carousel card 5 title/headline. |
Carousel Item 5 - Description | Carousel card 5 description text. |
Carousel Item 5 - Link | Carousel card 5 destination URL. |
Carousel Item 6 - Media | Language-specific media URL for Carousel Item 6 -. |
Carousel Item 6 - Title | Carousel card 6 title/headline. |
Carousel Item 6 - Description | Carousel card 6 description text. |
Carousel Item 6 - Link | Carousel card 6 destination URL. |
Carousel Item 7 - Media | Language-specific media URL for Carousel Item 7 -. |
Carousel Item 7 - Title | Carousel card 7 title/headline. |
Carousel Item 7 - Description | Carousel card 7 description text. |
Carousel Item 7 - Link | Carousel card 7 destination URL. |
Carousel Item 8 - Media | Language-specific media URL for Carousel Item 8 -. |
Carousel Item 8 - Title | Carousel card 8 title/headline. |
Carousel Item 8 - Description | Carousel card 8 description text. |
Carousel Item 8 - Link | Carousel card 8 destination URL. |
Carousel Item 9 - Media | Language-specific media URL for Carousel Item 9 -. |
Carousel Item 9 - Title | Carousel card 9 title/headline. |
Carousel Item 9 - Description | Carousel card 9 description text. |
Carousel Item 9 - Link | Carousel card 9 destination URL. |
Carousel Item 10 - Media | Language-specific media URL for Carousel Item 10 -. |
Carousel Item 10 - Title | Carousel card 10 title/headline. |
Carousel Item 10 - Description | Carousel card 10 description text. |
Carousel Item 10 - Link | Carousel card 10 destination URL. |
Ignored on this channel
Partnership Code · Custom Product Page · Instagram Page ID · Facebook Page ID · Tiktok Page ID · Threads Page ID · TikTok Add-On ID · Brand Name · Promo Code · Snap Public Profile · Snap Ad Type · Snap iOS App ID · Snap Android App ID · Snap App Icon URL · IAS Brand Safety URL · Website Pixel ID · Offline Pixel IDs · App Events Dataset ID · Catalogue Ad Enabled · Catalogue Ad Format Mode · +69 more
Launch ads to Reddit with Google Sheets
#Reddit uses Headline plus Ad Description (body copy) instead of Primary Text. Supports image, link-only, and carousel formats.
How do you create a sample sheet in the add-on?
Sample Sheet → Reddit → Create Reddit sample
Google Workspace MarketplaceWhat are the essential columns?
Ad NameMedia URLsHeadlineAd DescriptionLinkCTAWhat columns can you use for Reddit?
#Basic Info
#| Column | Description |
|---|---|
Row Type | Ad format: single, multi, carousel, or flexible. |
Adset ID | Target ad set ID or name to launch into. |
Ad Name | Internal ad name shown in Ads Manager. |
Ad Status | ACTIVE or PAUSED when the ad is created. |
Duplicate Adset
#| Column | Description |
|---|---|
Duplicate Adset ID | Source ad set to duplicate before launching. |
Duplicate Adset New Name | Name for the duplicated ad set. |
Duplicate Adset Status | ACTIVE or PAUSED for the duplicated ad set. |
Duplicate Adset Budget | Daily or lifetime budget for the duplicated ad set. |
Media
#| Column | Description |
|---|---|
Media URLs | Creative URLs — video, image, Drive, Dropbox, Canva, or AdManage library links. |
Canva (optional)
#| Column | Description |
|---|---|
Canva Format | Export format for Canva URLs in Media URLs: png, jpg, or mp4. |
Headlines
#| Column | Description |
|---|---|
Headline | Primary headline or title text. |
Headline Variation 1 | Headline A/B test variation 1. |
Headline Variation 2 | Headline A/B test variation 2. |
Headline Variation 3 | Headline A/B test variation 3. |
Headline Variation 4 | Headline A/B test variation 4. |
Links & CTA
#| Column | Description |
|---|---|
CTA | Call-to-action button (e.g. LEARN_MORE, SHOP_NOW, INSTALL_MOBILE_APP). |
Link | Destination / landing page URL. |
UTM Parameters | Tracking query string appended to the destination URL. |
Ad Description | Secondary description line (Meta, Reddit). |
Carousel Items
#| Column | Description |
|---|---|
Carousel Item 1 - Media | Language-specific media URL for Carousel Item 1 -. |
Carousel Item 1 - Title | Carousel card 1 title/headline. |
Carousel Item 1 - Description | Carousel card 1 description text. |
Carousel Item 1 - Link | Carousel card 1 destination URL. |
Carousel Item 2 - Media | Language-specific media URL for Carousel Item 2 -. |
Carousel Item 2 - Title | Carousel card 2 title/headline. |
Carousel Item 2 - Description | Carousel card 2 description text. |
Carousel Item 2 - Link | Carousel card 2 destination URL. |
Carousel Item 3 - Media | Language-specific media URL for Carousel Item 3 -. |
Carousel Item 3 - Title | Carousel card 3 title/headline. |
Carousel Item 3 - Description | Carousel card 3 description text. |
Carousel Item 3 - Link | Carousel card 3 destination URL. |
Carousel Item 4 - Media | Language-specific media URL for Carousel Item 4 -. |
Carousel Item 4 - Title | Carousel card 4 title/headline. |
Carousel Item 4 - Description | Carousel card 4 description text. |
Carousel Item 4 - Link | Carousel card 4 destination URL. |
Carousel Item 5 - Media | Language-specific media URL for Carousel Item 5 -. |
Carousel Item 5 - Title | Carousel card 5 title/headline. |
Carousel Item 5 - Description | Carousel card 5 description text. |
Carousel Item 5 - Link | Carousel card 5 destination URL. |
Carousel Item 6 - Media | Language-specific media URL for Carousel Item 6 -. |
Carousel Item 6 - Title | Carousel card 6 title/headline. |
Carousel Item 6 - Description | Carousel card 6 description text. |
Carousel Item 6 - Link | Carousel card 6 destination URL. |
Carousel Item 7 - Media | Language-specific media URL for Carousel Item 7 -. |
Carousel Item 7 - Title | Carousel card 7 title/headline. |
Carousel Item 7 - Description | Carousel card 7 description text. |
Carousel Item 7 - Link | Carousel card 7 destination URL. |
Carousel Item 8 - Media | Language-specific media URL for Carousel Item 8 -. |
Carousel Item 8 - Title | Carousel card 8 title/headline. |
Carousel Item 8 - Description | Carousel card 8 description text. |
Carousel Item 8 - Link | Carousel card 8 destination URL. |
Carousel Item 9 - Media | Language-specific media URL for Carousel Item 9 -. |
Carousel Item 9 - Title | Carousel card 9 title/headline. |
Carousel Item 9 - Description | Carousel card 9 description text. |
Carousel Item 9 - Link | Carousel card 9 destination URL. |
Carousel Item 10 - Media | Language-specific media URL for Carousel Item 10 -. |
Carousel Item 10 - Title | Carousel card 10 title/headline. |
Carousel Item 10 - Description | Carousel card 10 description text. |
Carousel Item 10 - Link | Carousel card 10 destination URL. |
Ignored on this channel
Partnership Code · Custom Product Page · Instagram Page ID · Facebook Page ID · Tiktok Page ID · Threads Page ID · TikTok Add-On ID · 4x5 · 9x16 · Brand Name · Captions · Primary Text · Primary Text Variation 1 · Primary Text Variation 2 · Primary Text Variation 3 · Primary Text Variation 4 · Promo Code · Snap Public Profile · Snap Ad Type · Snap iOS App ID · +78 more
Launch ads to LinkedIn with Google Sheets
#LinkedIn launches use Primary Text as intro copy with Headline, CTA, and optional carousel card columns.
How do you create a sample sheet in the add-on?
Sample Sheet → LinkedIn → Create LinkedIn sample
Google Workspace MarketplaceWhat are the essential columns?
Ad NameMedia URLsHeadlinePrimary TextLinkCTAWhat columns can you use for LinkedIn?
#Basic Info
#| Column | Description |
|---|---|
Row Type | Ad format: single, multi, carousel, or flexible. |
Adset ID | Target ad set ID or name to launch into. |
Ad Name | Internal ad name shown in Ads Manager. |
Ad Status | ACTIVE or PAUSED when the ad is created. |
Duplicate Adset
#| Column | Description |
|---|---|
Duplicate Adset ID | Source ad set to duplicate before launching. |
Duplicate Adset New Name | Name for the duplicated ad set. |
Duplicate Adset Status | ACTIVE or PAUSED for the duplicated ad set. |
Duplicate Adset Budget | Daily or lifetime budget for the duplicated ad set. |
Media
#| Column | Description |
|---|---|
Media URLs | Creative URLs — video, image, Drive, Dropbox, Canva, or AdManage library links. |
Canva (optional)
#| Column | Description |
|---|---|
Canva Format | Export format for Canva URLs in Media URLs: png, jpg, or mp4. |
Headlines
#| Column | Description |
|---|---|
Headline | Primary headline or title text. |
Headline Variation 1 | Headline A/B test variation 1. |
Headline Variation 2 | Headline A/B test variation 2. |
Headline Variation 3 | Headline A/B test variation 3. |
Headline Variation 4 | Headline A/B test variation 4. |
Primary Text
#| Column | Description |
|---|---|
Primary Text | Main body copy / primary text of the ad. |
Primary Text Variation 1 | Primary text A/B test variation 1. |
Primary Text Variation 2 | Primary text A/B test variation 2. |
Primary Text Variation 3 | Primary text A/B test variation 3. |
Primary Text Variation 4 | Primary text A/B test variation 4. |
Links & CTA
#| Column | Description |
|---|---|
CTA | Call-to-action button (e.g. LEARN_MORE, SHOP_NOW, INSTALL_MOBILE_APP). |
Link | Destination / landing page URL. |
UTM Parameters | Tracking query string appended to the destination URL. |
Carousel Items
#| Column | Description |
|---|---|
Carousel Item 1 - Media | Language-specific media URL for Carousel Item 1 -. |
Carousel Item 1 - Title | Carousel card 1 title/headline. |
Carousel Item 1 - Description | Carousel card 1 description text. |
Carousel Item 1 - Link | Carousel card 1 destination URL. |
Carousel Item 2 - Media | Language-specific media URL for Carousel Item 2 -. |
Carousel Item 2 - Title | Carousel card 2 title/headline. |
Carousel Item 2 - Description | Carousel card 2 description text. |
Carousel Item 2 - Link | Carousel card 2 destination URL. |
Carousel Item 3 - Media | Language-specific media URL for Carousel Item 3 -. |
Carousel Item 3 - Title | Carousel card 3 title/headline. |
Carousel Item 3 - Description | Carousel card 3 description text. |
Carousel Item 3 - Link | Carousel card 3 destination URL. |
Carousel Item 4 - Media | Language-specific media URL for Carousel Item 4 -. |
Carousel Item 4 - Title | Carousel card 4 title/headline. |
Carousel Item 4 - Description | Carousel card 4 description text. |
Carousel Item 4 - Link | Carousel card 4 destination URL. |
Carousel Item 5 - Media | Language-specific media URL for Carousel Item 5 -. |
Carousel Item 5 - Title | Carousel card 5 title/headline. |
Carousel Item 5 - Description | Carousel card 5 description text. |
Carousel Item 5 - Link | Carousel card 5 destination URL. |
Carousel Item 6 - Media | Language-specific media URL for Carousel Item 6 -. |
Carousel Item 6 - Title | Carousel card 6 title/headline. |
Carousel Item 6 - Description | Carousel card 6 description text. |
Carousel Item 6 - Link | Carousel card 6 destination URL. |
Carousel Item 7 - Media | Language-specific media URL for Carousel Item 7 -. |
Carousel Item 7 - Title | Carousel card 7 title/headline. |
Carousel Item 7 - Description | Carousel card 7 description text. |
Carousel Item 7 - Link | Carousel card 7 destination URL. |
Carousel Item 8 - Media | Language-specific media URL for Carousel Item 8 -. |
Carousel Item 8 - Title | Carousel card 8 title/headline. |
Carousel Item 8 - Description | Carousel card 8 description text. |
Carousel Item 8 - Link | Carousel card 8 destination URL. |
Carousel Item 9 - Media | Language-specific media URL for Carousel Item 9 -. |
Carousel Item 9 - Title | Carousel card 9 title/headline. |
Carousel Item 9 - Description | Carousel card 9 description text. |
Carousel Item 9 - Link | Carousel card 9 destination URL. |
Carousel Item 10 - Media | Language-specific media URL for Carousel Item 10 -. |
Carousel Item 10 - Title | Carousel card 10 title/headline. |
Carousel Item 10 - Description | Carousel card 10 description text. |
Carousel Item 10 - Link | Carousel card 10 destination URL. |
Ignored on this channel
Partnership Code · Custom Product Page · Instagram Page ID · Facebook Page ID · Tiktok Page ID · Threads Page ID · TikTok Add-On ID · 4x5 · 9x16 · Brand Name · Captions · Ad Description · Promo Code · Snap Public Profile · Snap Ad Type · Snap iOS App ID · Snap Android App ID · Snap App Icon URL · Display Link · IAS Brand Safety URL · +74 more
Launch ads to Taboola with Google Sheets
#Taboola native ads use story-style Headline, Primary Text, Brand Name, CTA, and Link without carousel or multi-format columns.
How do you create a sample sheet in the add-on?
Sample Sheet → Taboola → Create Taboola sample
Google Workspace MarketplaceWhat are the essential columns?
Ad NameMedia URLsHeadlinePrimary TextLinkCTABrand NameWhat columns can you use for Taboola?
#Basic Info
#| Column | Description |
|---|---|
Row Type | Ad format: single, multi, carousel, or flexible. |
Adset ID | Target ad set ID or name to launch into. |
Ad Name | Internal ad name shown in Ads Manager. |
Ad Status | ACTIVE or PAUSED when the ad is created. |
Duplicate Adset
#| Column | Description |
|---|---|
Duplicate Adset ID | Source ad set to duplicate before launching. |
Duplicate Adset New Name | Name for the duplicated ad set. |
Duplicate Adset Status | ACTIVE or PAUSED for the duplicated ad set. |
Duplicate Adset Budget | Daily or lifetime budget for the duplicated ad set. |
Media
#| Column | Description |
|---|---|
Media URLs | Creative URLs — video, image, Drive, Dropbox, Canva, or AdManage library links. |
Canva (optional)
#| Column | Description |
|---|---|
Canva Format | Export format for Canva URLs in Media URLs: png, jpg, or mp4. |
Headlines
#| Column | Description |
|---|---|
Brand Name | Brand or advertiser name shown on the ad. |
Headline | Primary headline or title text. |
Primary Text
#| Column | Description |
|---|---|
Primary Text | Main body copy / primary text of the ad. |
Links & CTA
#| Column | Description |
|---|---|
CTA | Call-to-action button (e.g. LEARN_MORE, SHOP_NOW, INSTALL_MOBILE_APP). |
Link | Destination / landing page URL. |
UTM Parameters | Tracking query string appended to the destination URL. |
Ad Description | Secondary description line (Meta, Reddit). |
Ignored on this channel
Partnership Code · Custom Product Page · Instagram Page ID · Facebook Page ID · Tiktok Page ID · Threads Page ID · TikTok Add-On ID · 4x5 · 9x16 · Headline Variation 1 · Headline Variation 2 · Headline Variation 3 · Headline Variation 4 · Captions · Primary Text Variation 1 · Primary Text Variation 2 · Primary Text Variation 3 · Primary Text Variation 4 · Promo Code · Snap Public Profile · +120 more
Launch ads to Axon with Google Sheets
#Minimal schema for Axon / AppLovin app campaigns — media, campaign ID, endcard, link, and UTMs.
How do you create a sample sheet in the add-on?
Sample Sheet → Axon / AppLovin → Create Axon sample
Google Workspace MarketplaceWhat are the essential columns?
Ad NameMedia URLsAxon Campaign IDLinkWhat columns can you use for Axon?
#Axon launch fields
#| Column | Description |
|---|---|
Ad Name | Internal ad name shown in Ads Manager. |
Media URLs | Creative URLs — video, image, Drive, Dropbox, Canva, or AdManage library links. |
Axon Campaign ID | Axon / AppLovin campaign ID. |
Axon Endcard ID | Axon endcard creative ID. |
Link | Destination / landing page URL. |
UTM Parameters | Tracking query string appended to the destination URL. |
Ignored on this channel
Primary Text · Headline · CTA · Ad Description · Display Link · Snap Public Profile · Snap Ad Type · Snap iOS App ID · Snap Android App ID · Snap App Icon URL · Partnership Code · Carousel Item 1 - Media · Carousel Item 1 - Title · Carousel Item 1 - Description · Carousel Item 1 - Link · Carousel Item 2 - Media · Carousel Item 2 - Title · Carousel Item 2 - Description · Carousel Item 2 - Link · Carousel Item 3 - Media · +31 more
Launch ads to Google Ads with Google Sheets
#Complete Google Ads column schema covering Performance Max, Demand Gen, Search, and App campaigns. Use campaign-type sample sheets when you only need a subset.
How do you create a sample sheet in the add-on?
Sample Sheet → Google Ads → choose PMax, Demand Gen, Search, or UAC
Google Workspace MarketplaceWhat are the essential columns?
Campaign NameFinal URLHeadlineDescriptionWhat sample Google Sheets layouts are available?
Full asset group with headlines, descriptions, long headlines, extensions, and media.
Campaign Name · Ad Group · Asset Group · Final URL · Path 1 · Path 2 · Headline · Headline 2 · Headline 3 · Headline 4 · Headline 5 · Headline 6 · Headline 7 · Headline 8 · Headline 9 · Headline 10 · Headline 11 · Headline 12 · Headline 13 · Headline 14 · Headline 15 · Long Headline · Long Headline 2 · Long Headline 3 · Long Headline 4 · Long Headline 5 · Description · Description 2 · Description 3 · Description 4 · Description 5 · Business Name · YouTube Video URL · YouTube Video URL 2 · YouTube Video URL 3 · YouTube Video URL 4 · YouTube Video URL 5 · Image URL · Image URL 2 · Image URL 3 · Image URL 4 · Image URL 5 · SiteLink1_Text · SiteLink1_Desc1 · SiteLink1_Desc2 · SiteLink1_URL · SiteLink2_Text · SiteLink2_Desc1 · SiteLink2_Desc2 · SiteLink2_URL · SiteLink3_Text · SiteLink3_Desc1 · SiteLink3_Desc2 · SiteLink3_URL · SiteLink4_Text · SiteLink4_Desc1 · SiteLink4_Desc2 · SiteLink4_URL · SiteLink5_Text · SiteLink5_Desc1 · SiteLink5_Desc2 · SiteLink5_URL · SiteLink6_Text · SiteLink6_Desc1 · SiteLink6_Desc2 · SiteLink6_URL · Callout1 · Callout2 · Callout3 · Callout4 · Callout5 · Callout6 · SnippetHeader · Snip1 · Snip2 · Snip3 · Snip4 · Keyword1
Video-first ad groups with a smaller headline/description set.
Campaign Name · Ad Group · Business Name · Final URL · Headline · Headline 2 · Headline 3 · Description · Description 2 · YouTube Video URL · YouTube Video URL 2 · Image URL
Responsive search ads with sitelinks, callouts, snippets, and keywords.
Campaign Name · Ad Group · Final URL · Path 1 · Path 2 · Headline · Headline 2 · Headline 3 · Headline 4 · Headline 5 · Headline 6 · Headline 7 · Headline 8 · Headline 9 · Headline 10 · Headline 11 · Headline 12 · Headline 13 · Headline 14 · Headline 15 · Description · Description 2 · Description 3 · Description 4 · Description 5 · SiteLink1_Text · SiteLink1_Desc1 · SiteLink1_Desc2 · SiteLink1_URL · SiteLink2_Text · SiteLink2_Desc1 · SiteLink2_Desc2 · SiteLink2_URL · SiteLink3_Text · SiteLink3_Desc1 · SiteLink3_Desc2 · SiteLink3_URL · SiteLink4_Text · SiteLink4_Desc1 · SiteLink4_Desc2 · SiteLink4_URL · SiteLink5_Text · SiteLink5_Desc1 · SiteLink5_Desc2 · SiteLink5_URL · SiteLink6_Text · SiteLink6_Desc1 · SiteLink6_Desc2 · SiteLink6_URL · Callout1 · Callout2 · Callout3 · Callout4 · Callout5 · Callout6 · SnippetHeader · Snip1 · Snip2 · Snip3 · Snip4 · Keyword1
Headlines, descriptions, YouTube videos, and image assets for app installs.
Campaign Name · Ad Group · Final URL · Headline · Headline 2 · Headline 3 · Headline 4 · Headline 5 · Description · Description 2 · Description 3 · Description 4 · Description 5 · YouTube Video URL · YouTube Video URL 2 · YouTube Video URL 3 · Image URL · Image URL 2 · Image URL 3 · Image URL 4 · Image URL 5
What columns can you use for Google Ads?
#Campaign structure
#Where the asset or ad is created inside Google Ads.
| Column | Description |
|---|---|
Campaign Name | Google Ads campaign name. |
Ad Group | Google Ads ad group (Search / Demand Gen / UAC). |
Asset Group | Performance Max asset group name. |
Final URL | Google Ads landing page URL. |
Path 1 | Search ad display path segment 1 (max 15 chars). |
Path 2 | Search ad display path segment 2 (max 15 chars). |
Headlines
#Short headline assets (up to 15 on PMax / Search).
| Column | Description |
|---|---|
Headline | Primary headline or title text. |
Headline 2 | Additional Google Ads headline asset. |
Headline 3 | Additional Google Ads headline asset. |
Headline 4 | Additional Google Ads headline asset. |
Headline 5 | Additional Google Ads headline asset. |
Headline 6 | Additional Google Ads headline asset. |
Headline 7 | Additional Google Ads headline asset. |
Headline 8 | Additional Google Ads headline asset. |
Headline 9 | Additional Google Ads headline asset. |
Headline 10 | Additional Google Ads headline asset. |
Headline 11 | Additional Google Ads headline asset. |
Headline 12 | Additional Google Ads headline asset. |
Headline 13 | Additional Google Ads headline asset. |
Headline 14 | Additional Google Ads headline asset. |
Headline 15 | Additional Google Ads headline asset. |
Long headlines
#Performance Max long headline assets.
| Column | Description |
|---|---|
Long Headline | Performance Max / Discovery long headline. |
Long Headline 2 | Additional Performance Max long headline. |
Long Headline 3 | Additional Performance Max long headline. |
Long Headline 4 | Additional Performance Max long headline. |
Long Headline 5 | Additional Performance Max long headline. |
Descriptions
#Description lines for responsive ads.
| Column | Description |
|---|---|
Description | Google Ads description line. |
Description 2 | Additional Google Ads description asset. |
Description 3 | Additional Google Ads description asset. |
Description 4 | Additional Google Ads description asset. |
Description 5 | Additional Google Ads description asset. |
Media assets
#YouTube videos and image URLs attached to the ad or asset group.
| Column | Description |
|---|---|
YouTube Video URL | YouTube video URL for video assets. |
YouTube Video URL 2 | Additional YouTube video asset URL. |
YouTube Video URL 3 | Additional YouTube video asset URL. |
YouTube Video URL 4 | Additional YouTube video asset URL. |
YouTube Video URL 5 | Additional YouTube video asset URL. |
Image URL | Image asset URL for Google Ads. |
Image URL 2 | Additional image asset URL. |
Image URL 3 | Additional image asset URL. |
Image URL 4 | Additional image asset URL. |
Image URL 5 | Additional image asset URL. |
Business identity
#| Column | Description |
|---|---|
Business Name | Business name shown in Google Ads assets. |
Sitelink extensions
#Up to six sitelinks (Search and Performance Max).
| Column | Description |
|---|---|
SiteLink1_Text | Sitelink extension field for Search / PMax campaigns. |
SiteLink1_Desc1 | Sitelink extension field for Search / PMax campaigns. |
SiteLink1_Desc2 | Sitelink extension field for Search / PMax campaigns. |
SiteLink1_URL | Sitelink extension field for Search / PMax campaigns. |
SiteLink2_Text | Sitelink extension field for Search / PMax campaigns. |
SiteLink2_Desc1 | Sitelink extension field for Search / PMax campaigns. |
SiteLink2_Desc2 | Sitelink extension field for Search / PMax campaigns. |
SiteLink2_URL | Sitelink extension field for Search / PMax campaigns. |
SiteLink3_Text | Sitelink extension field for Search / PMax campaigns. |
SiteLink3_Desc1 | Sitelink extension field for Search / PMax campaigns. |
SiteLink3_Desc2 | Sitelink extension field for Search / PMax campaigns. |
SiteLink3_URL | Sitelink extension field for Search / PMax campaigns. |
SiteLink4_Text | Sitelink extension field for Search / PMax campaigns. |
SiteLink4_Desc1 | Sitelink extension field for Search / PMax campaigns. |
SiteLink4_Desc2 | Sitelink extension field for Search / PMax campaigns. |
SiteLink4_URL | Sitelink extension field for Search / PMax campaigns. |
SiteLink5_Text | Sitelink extension field for Search / PMax campaigns. |
SiteLink5_Desc1 | Sitelink extension field for Search / PMax campaigns. |
SiteLink5_Desc2 | Sitelink extension field for Search / PMax campaigns. |
SiteLink5_URL | Sitelink extension field for Search / PMax campaigns. |
SiteLink6_Text | Sitelink extension field for Search / PMax campaigns. |
SiteLink6_Desc1 | Sitelink extension field for Search / PMax campaigns. |
SiteLink6_Desc2 | Sitelink extension field for Search / PMax campaigns. |
SiteLink6_URL | Sitelink extension field for Search / PMax campaigns. |
Callout extensions
#| Column | Description |
|---|---|
Callout1 | Callout extension text (Search / PMax). |
Callout2 | Callout extension text (Search / PMax). |
Callout3 | Callout extension text (Search / PMax). |
Callout4 | Callout extension text (Search / PMax). |
Callout5 | Callout extension text (Search / PMax). |
Callout6 | Callout extension text (Search / PMax). |
Structured snippets
#| Column | Description |
|---|---|
SnippetHeader | Structured snippet extension value. |
Snip1 | Structured snippet extension value. |
Snip2 | Structured snippet extension value. |
Snip3 | Structured snippet extension value. |
Snip4 | Structured snippet extension value. |
Search keywords
#| Column | Description |
|---|---|
Keyword1 | Example search keyword (Search campaigns). |
Ignored on this channel
Primary Text · Media URLs · CTA · Adset ID · Partnership Code · Carousel Item 1 - Media · Carousel Item 1 - Title · Carousel Item 1 - Description · Carousel Item 1 - Link · Carousel Item 2 - Media · Carousel Item 2 - Title · Carousel Item 2 - Description · Carousel Item 2 - Link · Carousel Item 3 - Media · Carousel Item 3 - Title · Carousel Item 3 - Description · Carousel Item 3 - Link · Carousel Item 4 - Media · Carousel Item 4 - Title · Carousel Item 4 - Description · +25 more