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What Is Last-Click Attribution? (Complete Guide for 2025)
What is last-click attribution and when should you use it? Complete 2025 guide covering best practices, limitations, and knowing when to evolve beyond it.
Multi-Touch Attribution: Complete Guide for Marketers (2025)
Multi-touch attribution shows which touchpoints drive revenue. Learn how to choose the right model, set up tracking, and stop wasting budget on vanity metrics.
Multi-Touch Attribution vs Marketing Mix Modeling (2025)
Compare multi-touch attribution vs marketing mix modeling, avoid common mistakes, and build attribution that works with hundreds of ad variants.
How to Preserve Social Proof Scaling Facebook Ads (2025)
Duplicating Facebook ads resets engagement to zero. Learn how Post IDs let you scale winning ads across 100+ ad sets while keeping every like and comment.
Facebook Ad Creative Testing Framework: Guide (2025)
Master a Facebook ad creative testing framework that finds winning ads fast. Learn how to test systematically, scale winners, and avoid fatigue in 2025.
TikTok Ad Specs 2025: Complete Format & Size Guide
Complete 2025 TikTok ad specs guide. Video formats, dimensions, file sizes, safe zones. In-Feed, TopView, Spark, Carousel. Get every spec right.
Instagram Ad Dimensions: Complete Guide (2025)
Get Instagram ad dimensions right for every format. Complete 2025 specs for feed, Stories, Reels, and carousels with safe zones and optimization tips.
UTM Parameters for Facebook Ads: The Complete Guide (2025)
Master UTM parameters for Facebook ads in 2025. Learn setup, dynamic tracking, automation, and best practices for crystal-clear attribution data.
Facebook Ads Automation: How to Scale Campaigns (2025)
Master Facebook ads automation with this complete 2025 guide. Learn to automate budgets, scale testing, and save hours weekly while improving ROAS and costs.
Facebook Ads Agency: How to Find the Right Partner (2025)
Everything you need to know about Facebook advertising agencies: services, pricing (£1k-£10k monthly), choosing criteria, and partnership best practices.
