Blog

Cedric Yarish

Nov 6, 2025

Discover the best time to post reels on Instagram with research-backed data. Learn optimal posting days, times, and audience targeting strategies.

Cedric Yarish

Nov 6, 2025

Most TikToks get fewer views than reported averages. Real benchmarks by follower count, engagement rates that matter, and systematic testing.

Cedric Yarish

Nov 6, 2025

The breakdown of all 36 rules we have in lpace

Cedric Yarish

Oct 30, 2025

Test cheaper on Meta

Cedric Yarish

Oct 28, 2025

Compare multi-touch attribution vs marketing mix modeling, avoid common mistakes, and build attribution that works with hundreds of ad variants.

Cedric Yarish

Oct 28, 2025

What is last-click attribution and when should you use it? Complete 2025 guide covering best practices, limitations, and knowing when to evolve beyond it.

Cedric Yarish

Oct 28, 2025

Multi-touch attribution shows which touchpoints drive revenue. Learn how to choose the right model, set up tracking, and stop wasting budget on vanity metrics.

Cedric Yarish

Oct 28, 2025

Duplicating Facebook ads resets engagement to zero. Learn how Post IDs let you scale winning ads across 100+ ad sets while keeping every like and comment.

Cedric Yarish

Oct 27, 2025

Master a Facebook ad creative testing framework that finds winning ads fast. Learn how to test systematically, scale winners, and avoid fatigue in 2025.

Cedric Yarish

Oct 15, 2025

Complete 2025 TikTok ad specs guide. Video formats, dimensions, file sizes, safe zones. In-Feed, TopView, Spark, Carousel. Get every spec right.

Cedric Yarish

Oct 15, 2025

Get Instagram ad dimensions right for every format. Complete 2025 specs for feed, Stories, Reels, and carousels with safe zones and optimization tips.

Cedric Yarish

Oct 13, 2025

Master UTM parameters for Facebook ads in 2025. Learn setup, dynamic tracking, automation, and best practices for crystal-clear attribution data.