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Skincare ads

Skincare buyers read ingredient lists, so these ads explain what a product does and for whom, often with a dermatologist or a creator doing the talking. Below are 37 real Facebook and Instagram ads from 7 skincare advertisers.

  1. The Ordinary ad: Enter the Pore Playground.97d

    Enter the Pore Playground.

    Acne is normal. Our clinical formulations make navigating it simpler.

    Learn More · theordinary.com

  2. TULA ad: Shop TULA at Costco4d

    Shop TULA at Costco

    Doctor-founded TULA is now available at Costco! Discover the power of prebiotics for lasting skin health.

    Shop Now · costco.com

  3. Clinique ad: Lasts 100 hours.3d

    Lasts 100 hours.

    Feels like the hydrated glow you’ve been looking for. Feels like Moisture Surge.

    Shop Now · clinique.com

  4. Glow Recipe ad: Shop Sephora's Savings Event360d

    Shop Sephora's Savings Event

    Up to 20% off Sephora’s #1 Niacinamide Serum only during the Sephora Savings Event. Sephora Savings Event: Rouge 20% off: 10/31-11/10 VIB 15%: 11/4-11/10…

    Shop Now · sephora.com

  5. La Roche-Posay ad: From the #1 suncare brand in Europe11d

    From the #1 suncare brand in Europe

    Introducing Anthelios UVDefense SPF50 for advanced UVA protection with BEMT, the 1st FDA-approved UV filter in 25+ years

    Shop now · ad.doubleclick.net

  6. Neutrogena ad: Neutrogena ® Makeup Remover Wipes437d

    Neutrogena ® Makeup Remover Wipes

    Get America’s #1 wipe and gently remove up to 99% of makeup.

    Shop Now · amazon.com

  7. Garnier ad: cette gamme à l’eau de riz est même connue pour réduire les frisottis…399d

    cette gamme à l’eau de riz est même connue pour réduire les frisottis, hydrater et te donner brillance jusqu’à 3 jours 😍 @garnier #RiceWater #GarnierCH #UDX…

    Learn more · haar-shop.ch

  8. The Ordinary ad: Multi-Peptide + Copper Peptides 1% Serum366d

    Multi-Peptide + Copper Peptides 1% Serum

    All the formulations you know, all 23% off until December 7. Shop slowly.

    Shop Now · theordinary.com

  9. TULA ad: Shop TULA at Costco4d

    Shop TULA at Costco

    Doctor-founded TULA is now available at Costco! Discover the power of prebiotics for lasting skin health.

    Shop Now · costco.com

  10. Clinique ad: Feels like Moisture Surge.3d

    Feels like Moisture Surge.

    100% show all-day hydration.* Clinically proven.

    Shop Now · clinique.com

  11. Glow Recipe ad: Shop Sephora's Savings Event360d

    Shop Sephora's Savings Event

    Up to 20% off Sephora’s #1 Niacinamide Serum only during the Sephora Savings Event. Sephora Savings Event: Rouge 20% off: 10/31-11/10 VIB 15%: 11/4-11/10…

    Shop Now · sephora.com

  12. La Roche-Posay ad: From the #1 suncare brand in Europe11d

    From the #1 suncare brand in Europe

    Introducing Anthelios UVDefense SPF50 for advanced UVA protection with BEMT, the 1st FDA-approved UV filter in 25+ years

    Shop now · ad.doubleclick.net

  13. Garnier ad: Garnier Trésors de Miel300d

    Garnier Trésors de Miel

    Sérum réparateur pour visiblement moins de pointes fourchues et de casse. Rend tes cheveux doux en toute simplicité.

    Learn More · haar-shop.ch

  14. The Ordinary ad: Now at Amazon.472d

    Now at Amazon.

    Quality skincare, now more accessible than ever.

    Shop now · amazon.co.uk

  15. TULA ad: TULA’s Iconic Duo4d

    TULA’s Iconic Duo

    Miss that pregnancy glow? TULA’s prebiotic-formulated Iconic Duo cleanses, hydrates, and balances sensitive postpartum skin.

    Shop Now · tula.com

  16. Clinique ad: Make their day, every day.3d

    Make their day, every day.

    Our 3-Step skincare routine is dermatologist developed for fresh, radiant, resilient skin. Yours for $85. Take it wherever you go. A $125 value. T&Cs apply…

    Shop Now · clinique.com

  17. Glow Recipe ad: Shop now at Sephora332d

    Shop now at Sephora

    Save even more on our bestselling tinted skincare with an additional 20% off gift sets. $54 value, now yours for just $31.

    Shop Now · sephora.com

  18. La Roche-Posay ad: From the #1 suncare brand in Europe11d

    From the #1 suncare brand in Europe

    Introducing Anthelios UVDefense SPF50 for advanced UVA protection with BEMT, the 1st FDA-approved UV filter in 25+ years

    Shop now · ad.doubleclick.net

  19. Garnier ad: Un éclat immédiat295d

    Un éclat immédiat

    Sérum à la vitamine C maintenant encore plus performant - pour une peau immédiatement éclatante

    Learn More · haar-shop.ch

  20. The Ordinary ad: Enter the Pore Playground.97d

    Enter the Pore Playground.

    Acne is normal. Our clinical formulations make navigating it simpler.

    Learn More · theordinary.com

  21. TULA ad: my favorite store just got even better because @tula is officially coming to…4d

    my favorite store just got even better because @tula is officially coming to select Costco locations! #sponsored

    Shop now · shop.tula.com

  22. Clinique ad: It's Black Honey, of course.3d

    It's Black Honey, of course.

    Clinique Black Honey is sheer, buildable and looks different on everyone. One iconic shade. The difference is you.

    Shop Now · clinique.com

  23. Glow Recipe ad: Shop now at Sephora332d

    Shop now at Sephora

    Stack savings with gift sets! Pick up a full Korean skincare routine for an additional 20% off -- $136 value, now yours for $75.

    Shop Now · sephora.com

  24. La Roche-Posay ad: From the #1 suncare brand in Europe11d

    From the #1 suncare brand in Europe

    Introducing Anthelios UVDefense SPF50 for advanced UVA protection with BEMT, the 1st FDA-approved UV filter in 25+ years

    Shop now · ad.doubleclick.net

  25. Garnier ad: Boucles & frisottis ?300d

    Boucles & frisottis ?

    Essaie Garnier Fructis Locken Methode. Hydratation intense pour 100 heures sans frisottis et des boucles bien définies.

    Learn More · haar-shop.ch

  26. The Ordinary ad: Reimagine What An Eye Cream Can Do.69d

    Reimagine What An Eye Cream Can Do.

    Our first eye cream made with Lacto-PDRN* and B9. Made to visibly repair eye skin.

    Learn More · theordinary.com

  27. TULA ad: my favorite store just got even better because @tula is officially coming to…4d

    my favorite store just got even better because @tula is officially coming to select Costco locations! #sponsored

    Shop now · shop.tula.com

  28. Clinique ad: Make their day, every day.3d

    Make their day, every day.

    Our 3-Step skincare routine is dermatologist developed for fresh, radiant, resilient skin. Yours for $85. Take it wherever you go. A $125 value. T&Cs apply…

    Shop Now · clinique.com

  29. Glow Recipe ad: Glow Recipe x Buldak Glass Balm Lip Duo1d

    Glow Recipe x Buldak Glass Balm Lip Duo

    Our vibe right now 🍜 Who else can’t wait to get their hands on this collab? Available on glowrecipe.com and TikTok Shop. Coming soon to @sephora

    Shop Now · glowrecipe.com

  30. La Roche-Posay ad: From the #1 suncare brand in Europe11d

    From the #1 suncare brand in Europe

    Introducing Anthelios UVDefense SPF50 for advanced UVA protection with BEMT, the 1st FDA-approved UV filter in 25+ years

    Shop now · ad.doubleclick.net

  31. Garnier ad: Frisottis, ternes ?357d

    Frisottis, ternes ?

    Plus maintenant grâce au sérum Fructis Sleek & Stay ! Brillance et éclat jusqu'à 5 shampooings.

    Learn More · haar-shop.ch

  32. The Ordinary ad: Lacto-PDRN* 4% + B9 Eye Cream.69d

    Lacto-PDRN* 4% + B9 Eye Cream.

    Our first eye cream with Lacto-PDRN* and B9, for immediate firmness and radiance with long-term visible eye-aging repair.

    Learn More · theordinary.com

  33. TULA ad: Not taking any chances on my weeding day! That's why I'm using @Tula…4d

    Not taking any chances on my weeding day! That's why I'm using @Tula #sponsored #tulapartner

    Shop now · shop.tula.com

  34. Clinique ad: Feels like Moisture Surge.3d

    Feels like Moisture Surge.

    "Absorbs instantly and hydrates for 100 hours? Moisture Surge is giving us all the feels. "

    Shop Now · clinique.com

  35. Glow Recipe ad: POV: you and your bestie are different flavors of the same obsession 💋…2d

    POV: you and your bestie are different flavors of the same obsession 💋 Original + Carbonara: two shades, two vibes, one iconic duo. Which one are you? 👀…

    Shop now · glowrecipe.com

  36. La Roche-Posay ad: From the #1 suncare brand in Europe11d

    From the #1 suncare brand in Europe

    Introducing Anthelios UVDefense SPF50 for advanced UVA protection with BEMT, the 1st FDA-approved UV filter in 25+ years

    Shop now · ad.doubleclick.net

  37. Garnier ad: Frissotis dû à l'humidité ?357d

    Frissotis dû à l'humidité ?

    Essayez le sérum Fructis Sleek & Stay ! Anti-frisottis, cheveux lisses et brillants jusqu'à 5 shampooings.

    Learn More · haar-shop.ch

What to look for in skincare ads

  • One named skin concern per ad, such as redness, dark spots or dryness.
  • Named actives (niacinamide, retinol, SPF) used as the headline itself.
  • Texture shots and honest routines from creators in place of retouched campaign images.

Every ad from these skincare brands