Launch Co-Branded Ads
at Scale
Partnership ads allow advertisers to run ads from a creator or partner's handle to scale collaborations. Using a creator's voice with partnership ads is the most performant way to run creator content on Meta platforms.
Double Identity
Showcase partnerships with both brand and creator identities
Bulk Operations
Launch hundreds of partnership ads in seconds, not hours
Multiple Methods
Use existing partnerships or Instagram URLs - your choice
What Are Partnership Ads?
Partnership ads (formerly branded content ads) allow you to run co-branded ads that leverage creator voices and partnerships to scale your campaigns.
Post-Level Permissioning
Brands can add, remove, and check creators on their approved list for tagging them in the paid partnership label on branded content posts. Creators can give businesses permission to promote their organic branded content posts as partnership ads.
Account-Level Permissioning
Brands can request partnership ad permission from creators and validate request status. With account-level permissions, you can promote creator content or create new partnership ads without existing organic posts.
Why Partnership Ads Perform Better
- Authentic creator voice increases engagement and trust
- Co-branded content reaches both audiences
- Leverage existing high-performing organic posts
- Scale creator collaborations efficiently
- Higher conversion rates from trusted partnerships
Flexible Identity Options
Choose how you want to display your partnership ads
Single Identity
Display the first identity only in the header. This leverages your partner's voice and audience while maintaining brand consistency.
- •Uses partner's voice and audience
- •Maintains brand consistency
- •Ideal for influencer campaigns
Double Identity
Showcase both identities in the header. This cross-promotes accounts and clearly displays your partnership to both audiences.
- •Cross-promotes both accounts
- •Clear partnership visibility
- •Reaches both audiences
Dynamic Identity
Uses the version that's likely to perform best. Meta's algorithm automatically selects the optimal identity display based on performance data.
- •AI-optimized selection
- •Maximum performance
- •Data-driven decisions
Partnership ad preview showing identity selection options
Two Ways to Create Partnership Ads
Choose the method that works best for your workflow
Load Existing Partnerships
Select from your existing ad partnerships that have already been approved. This is the fastest way to launch partnership ads using pre-approved collaborations.
Select from your existing approved partnerships
Use Instagram URL
Simply paste the Instagram URL of the partnership post you want to promote. Perfect for quick launches or when you don't have pre-approved partnerships set up.
Enter Instagram URL to create partnership ads instantly
Partnership Media Library
Browse and select media from your partnership ads library. All eligible partnership posts are automatically available for promotion.
Browse and select from your partnership media library
Powerful Features for Partnership Ads
Everything you need to launch and scale partnership ads efficiently
Bulk Launch
Launch hundreds of partnership ads in seconds. No more manual setup for each ad.
Multiple Identities
Choose single, double, or dynamic identity display for optimal performance.
Scale Collaborations
Efficiently manage multiple creator partnerships and scale your campaigns.
Better Performance
Partnership ads perform better with authentic creator voices and co-branded content.
Permission Management
Handle post-level and account-level permissions automatically through our API integration.
Save Time
Reduce hours of manual work to minutes with automated partnership ad creation.
Why Use Partnership Ads?
Authentic Creator Voice
Leverage the authentic voice of creators to build trust and increase engagement with your target audience.
Reach Both Audiences
Co-branded content reaches both your audience and your partner's audience, maximizing reach.
Higher Performance
Partnership ads consistently outperform regular ads due to increased trust and authenticity.
Scale Efficiently
Launch hundreds of partnership ads in bulk without manual setup, saving hours of work.
Ready to Scale Your Partnership Ads?
Start launching co-branded partnership ads at scale today. Join thousands of advertisers using AdManage.ai to streamline their partnership ad campaigns.