Football Subscription
Shirt in a Box
The football-first subscription brand centralised launches, standardised naming across markets, and scaled to 1,000+ ads a month without adding headcount.
5,881
Meta ads launched
686h
of setup time saved
249
ads in one batch
5
in-house buyers
AdManage was honestly the first tool that actually matched how our in-house team wanted to launch Meta at scale.
Challenge
- Expanding from a UK operation into a global sports apparel brand serving 150,000+ customers meant high-volume Meta launches across separate USA and WW accounts each week.
- Five in-house media buyers were pushing creatives into Meta alongside TikTok, Google, and Snapchat, so one-by-one Ads Manager setup became the bottleneck.
- Manual workflows made it hard to duplicate ad sets across markets, keep naming and UTMs consistent, and launch large creative batches in one clean pass.
Solution
- AdManage became the central execution layer for Meta, giving five buyers one place to build, launch, and scale ad sets across USA and WW accounts.
- In seconds, the team duplicates ad sets across accounts, applies structured naming and default UTMs, and pushes full creative batches without opening Ads Manager.
- Gallery mode, table mode, copy templates, Post ID workflows, and Ad History keep relaunches and social proof intact while shared dashboards and Slack support keep buyers aligned.
Outcomes
- 5,881 ads launched across USA and WW accounts by the same five-person in-house team.
- 686 hours of manual setup redirected into creative testing and scaling winners.
- 249 ads shipped in a single batch with naming, UTMs, and defaults preserved at peak volume.
What changed
Seamless Meta launches across USA and WW from one shared workflow
Cleaner naming, default UTMs, and batch launches across every buyer
Stronger cross-market visibility with shared dashboards and structure
“AdManage completely changed how we launch Meta at scale. We now ship to two markets in a fraction of the time it used to take, without extra hires.”
Ready to launch like this?
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