Review comments across your ads
Filter by connected account, ad, platform or comment text. Use the conversation context to distinguish a customer question from spam.
Ad comment management
Manage Facebook and Instagram ad comments in one place.
AdManage gives media buyers a shared workflow for reviewing Facebook and Instagram ad comments, hiding or unhiding comments and replying as the connected Page or Instagram account. Open Comments to handle conversations, then configure supported comment automations for repeatable tasks.
Beyond publishing
Keep up with the conversation on your ads
- Facebook and Instagram ad comments
- Reply, hide and unhide
- Comment automations and analytics
Moderation and replies
Review the comment before choosing what happens next
Hide or unhide a comment
Hide a comment through the connected account, or reverse the action by unhiding it. Meta permissions and platform-specific visibility rules still apply.
Reply as your connected account
Respond to a Facebook or Instagram ad comment as the Page or account that owns it. Review the wording and destination before posting.
Set up comment automations
Open the Automations tab in Comments to configure supported triggers, filters and actions. Review the rule scope before enabling an automation.
Understand conversation volume
Review comment volume, hidden and replied counts, and available sentiment analysis. Facebook sentiment is available; Instagram comments do not currently have sentiment scores.
Use the same workflow through MCP
AdManage MCP can list ad comments and analytics. Replies and hide/unhide actions require a connection with write access and the relevant account permissions.
Get started
Connect. Review. Take the right action.
- 1
Connect the Meta account
Sign in to AdManage and connect the advertising account, Facebook Page and Instagram account you are authorized to manage.
- 2
Open Comments
Choose the connected account, select the relevant Page or Instagram account, and filter the comments you need to review.
- 3
Reply, moderate or automate
Reply to a question, hide or unhide a comment, or open Automations to define how matching future comments should be handled.
FAQ
Ad comment management questions
Can AdManage moderate Facebook and Instagram ad comments?
Yes. AdManage supports reviewing Facebook and Instagram ad comments, replying as the connected account, and hiding or unhiding comments. You need a connected account with the permissions required by Meta for the chosen action.
Can I automate replies or moderation?
AdManage provides comment automations through the Automations tab in Comments. Configure the supported trigger, matching filters and action, review the scope, then enable the rule. Available actions depend on the connected platform and account permissions.
Does Instagram have the same sentiment analytics as Facebook?
No. Facebook comments have AI sentiment analysis in AdManage. Instagram comments can be reviewed and moderated, but their sentiment scores are currently unavailable. A missing score does not mean a comment is neutral.
Can Claude or ChatGPT help manage ad comments?
Yes. AdManage MCP supports listing Facebook and Instagram ad comments and reading comment analytics. A read-and-write connection can also submit replies and hide or unhide comments. These actions affect the live advertising account, so review the proposed action and account first.
Does hiding a comment delete it?
No. Hide and unhide are separate from deletion. Hiding can be reversed, and visibility follows the platform's rules. Use the comment's context and your moderation policy before taking action.