Opt in with the product set
When the ad should show catalog items, AdManage turns on Show products with the product set ID you selected.
Show products
Catalog products on the ad, without rebuilding it in Ads Manager.
Show products lets Meta attach catalog items to a creative. AdManage opts in on the launch and points at the product set, instead of leaving Advantage+ catalog surprises for after publish.
product_extensions: OPT_IN product set: summer_bestsellers sitelinks: Shop, Best sellers, Returns
Non-catalog tests keep Show products off, so Meta cannot attach items you never approved.
Catalog on the creative
Show products is a launch flag, not a Meta default
- Opt in with a product set
- Works with catalog and shopping ads
- Default off when you are not selling from a catalog
What it does
The catalog should only appear when you asked for it
Stay off on non-catalog launches
Prospecting image tests should not grow a product carousel after publish. The default is off unless you enable catalog.
Pairs with sitelinks and UTMs
Shopping launches usually need the extra links, the tags, and the catalog together. All three are launch settings.
Why this exists
Why Show products cannot be a silent default
Catalog cards change the ad the client approved.
If Meta adds products after publish, the live unit is not the preview. Shopping teams want that. Prospecting teams do not.
The product set has to be explicit.
An opt-in without a product set is a broken shopping ad. The launch tool should send both together.
How it runs
Pick the catalog. Opt in. Launch.
- 1
Select the product set
Use the catalog already connected to the ad account.
- 2
Enable Show products
Opt in on the batch, or on the rows that should show products.
- 3
Preview, then publish
Confirm the creative still matches the client draft, including catalog cards.
FAQ
Show products questions
What is Meta Show products?
Show products (formerly product extensions) lets Meta attach catalog items to a creative, including product cards next to the image or video. AdManage opts in only when you enable catalog on the launch.
Is Show products on by default?
No. AdManage keeps Show products off unless you opt in with a product set, so non-catalog tests do not grow extra cards after publish.
Do I need a catalog to use this?
Yes. Show products needs a Meta catalog and a product set on the ad account. Without those, leave the flag off.
Is this the same as Dynamic Product Ads?
Related, not identical. DPA builds the creative from the catalog. Show products adds catalog items onto a creative you already designed.