Connect your advertiser
A workspace owner or admin connects the account they use for Microsoft Advertising. The launcher lists the advertisers that account can access.
Microsoft Advertising integration
Launch Microsoft Search ads from AdManage
Connect Microsoft Advertising, formerly Bing Ads, and create multiple responsive Search ads in an existing ad group. Review what landed, then check account performance from the same workspace.
Microsoft Ads in AdManage
Search ad launches you can review before they run
- Advertiser access follows your Microsoft Advertising permissions
- Choose an existing Search campaign and standard Search ad group
- Every new ad is submitted paused
- Check the result for each ad in launch history
What’s included
Connect, launch, and report on Microsoft Ads
Create paused Search ads in batches
Select a campaign and ad group, then enter landing page URLs, headlines, and descriptions. Submit up to eight responsive Search ads in a batch.
Check each ad in launch history
See which ads Microsoft confirmed as paused and which need attention, so you know what reached the advertiser before opening Microsoft Advertising.
View account performance
Open Reporting in the Microsoft Ads launcher to see spend, impressions, clicks, and related metrics for the last 7 or 30 days.
Setup
From connection to your first paused Search ad
- 1
Connect in Ad Channels
Open Integrations → Ad Channels → Microsoft Ads. Use the sign-in option you normally use for Microsoft Advertising.
- 2
Choose a Search destination
Open Launch → Microsoft Ads. Select an advertiser, an existing Search campaign, and a standard Search ad group.
- 3
Submit and verify
Add your copy and landing page, then select Launch paused. Open Ad Launches to check the result for each ad.
FAQ
Microsoft Ads integration questions
Is Microsoft Advertising the same as Bing Ads?
Yes. Bing Ads was renamed Microsoft Advertising. In AdManage, look for Microsoft Ads under Ad Channels and in the launcher.
Which Microsoft Ads accounts can I use?
You can select an advertiser the connected login can access. To submit ads, you need permission to publish in both AdManage and Microsoft Advertising, and your AdManage plan must include publishing.
Will my Microsoft Search ads start spending when I launch them?
AdManage submits new responsive Search ads paused. Review the ads and activate them in Microsoft Advertising when you are ready.
Can I create campaigns or change bids and budgets?
The integration creates paused responsive Search ads in existing standard Search ad groups. Use Microsoft Advertising to create campaigns and ad groups or manage keywords, bids, and budgets.