Raphael Yarish

Raphael started in lead generation at MVF, where campaigns had to earn their place through performance. That experience shaped a practical approach to growth: understand the customer, test the idea and keep learning from the result. His career took him through Mojo and into leading performance marketing at ZOE, alongside work with brands such as Speechify.

He brings creative production and media buying into the same conversation. In his DTC Unboxed interview, he describes using a short shoot with Steven Bartlett to capture multiple hooks for ZOE, building repeatable creative systems and helping Speechify expand from around 50 ads a month to 2,000. His focus is on giving a good idea enough variations and opportunities to find its audience.

Raphael has also shared that experience with the wider industry. At 3Search’s performance creative panel, he discussed hiring content creators, measuring creative output and learning from winning ads. He demonstrated AdScan as a way to make competitor research more useful to marketers.

AdManage grew out of a problem he knew personally. At ZOE, producing hundreds of creatives meant spending hours getting them into Ads Manager. Cedric was facing the same bottleneck at Photoroom. The brothers started building the tool they wanted for themselves, then turned customer feedback into a platform other teams could rely on.

Today, Raphael focuses on AdManage’s growth, customer relationships and operations. Cedric has credited him with taking the early customer calls and building the sales and operational systems behind the business. Together, they have grown a platform used by 1,300+ teams, with 7.7M+ ads launched through AdManage.

Raphael’s work is still grounded in the craft of advertising: better hooks, better creative systems and a close understanding of the people using the product. He shares what he learns through interviews, practical LinkedIn posts and conversations with the marketing community.