Health-Tech DTC
Pulsetto
Pulsetto scaled high-volume creative testing across Meta while eliminating two days of manual work per week, all handled by a single media buyer.
1,253
Meta ads launched in 45 days
146.2h
of manual work saved
“It's helped us automate Post ID fully. No more manual steps, no more checking everything twice, it just works and saves us a lot of time when launching.”
Challenge
- Manual Post ID handling and ad setup consumed over two days per week for one media buyer.
- 150+ creatives per week needed strict naming, UTMs, and Post ID structure at scale.
- Scaling winners from testing to BAU required repetitive copy-paste workflows in Ads Manager.
Solution
- Batch workflows and table mode replaced one-by-one setup for ad duplication and launch.
- Google Drive uploads, structured naming defaults, and automatic Post ID launch eliminated manual steps.
- Direct Slack support and rapid product feedback loops evolved the workflow to match Pulsetto's scaling methodology.
Outcomes
- 1,253 ads launched in 45 days by a single media buyer.
- 146.2 hours of manual Post ID handling and setup time reclaimed.
- 82 batches processed in a single upload cycle with up to 246 creatives each.
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