Fintech
Cleo
Cleo turned fast-moving paid acquisition into a repeatable Meta testing engine, using AdManage.ai to launch more creative, keep structure clean, and remove manual setup drag.
1,972
Meta ads launched
231h
of setup time saved
578
creative batches launched
8
team members supported
“AdManage made high-volume testing much easier for the team. We're launching faster, iterating faster, and spending less time on setup.”
Challenge
- Cleo's testing cadence had outgrown manual setup inside Meta Ads Manager.
- Constant creative waves across statics, UGC, and multiple aspect ratios made one-by-one launches too slow.
- The paid acquisition team needed a shared workflow that kept speed, quality, and account structure aligned.
Solution
- AdManage.ai became the shared execution layer for uploading large creative batches, duplicating ad sets, and starting new tests quickly.
- Structured launch flows, templates, and reporting views kept naming, setup, and performance review consistent across fast cycles.
- One core operator could drive most launch volume while teammates contributed without adding handoff friction.
Outcomes
- 1,972 ads launched across continuous Meta testing cycles.
- 578 creative batches moved through repeatable workflows for statics and UGC.
- 231 hours redirected from manual setup into testing, iteration, and scaling.
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