How many ads is Sephora running on Facebook and Instagram?

As of Nov 2026, Sephora has 3,154 active ads and 3,277 ads in total in the Meta Ad Library.

What kind of ads does Sephora run?

Sephora's active ads are 65% video (2,158), 34% image (1,118), 1% carousel (32).

Who does Sephora target with its ads?

Based on the reach Meta reports for its ads, Sephora reaches mostly women aged 35-44 in the United States.

How often does Sephora launch new ads?

Sephora has been advertising on Meta since Apr 2020. It launched 315 new ads in Oct 2026.

What is Sephora's most used ad headline?

"Sephora" — used on 1,979 ads.

Where do Sephora's ads send people?

Most Sephora ads link to sephora.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Sephora?

Brands with similar ads include Gisou, negin_mirsalehi, Glossier, Chāmpo Haircare, rhode.

What hooks does Sephora use in its ads?

Sephora's most-seen ads open with lines like "This holiday season, we can all gift beauty.", "Same genes, different aesthetics.", "Brighten, Lift and Snatch with the NEW Ultra Snatched Collection".

Where can I watch Sephora's video ads and commercials?

This page lists Sephora's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Sephora ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Sephora ads

Facebook & Instagram ad library

3,154 live nowsephora.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Sephora has run 3,277 Facebook and Instagram ads since Apr 2020, and 3,154 are live right now. Its active ads are 65% video, 34% image, 1% carousel, and 97 run as partnership ads with creators. They reach mostly women aged 35-44 in the United States. Most of them send traffic to sephora.com. Across all ads, Meta reports about 780.8K reach.

Total ads: 3,277
Live now: 3,154
Video share: 65%
Partnership ads: 97
Top market: US
Advertising since: Apr 2020

3,277 ads · newest first

Sephora ad hooks

The opening line of each of Sephora's newest video and image ads.

01This holiday season, we can all gift beauty.
02Same genes, different aesthetics.
03Brighten, Lift and Snatch with the NEW Ultra Snatched Collection
04Best Seller at Sephora
05EVERYTHING is on sale during the Sephora Savings Event.
06My Sephora holy grails!!
07EVERYTHING is on sale from 11/3 to 11/9.
08Baby, the Sephora Savings Event is back and I'm stocking up on all my favs!

Sephora ad headlines

Headline	Ads	Longest run
Sephora	1,979	1,168d
New, Expert-Made Makeup	241	58d
New. Hot. Only at Sephora.	234	156d
Expert-Made Makeup >>>	234	58d
Pro Filt'r Fluid Flex	210	53d
Now Starring: Your Hair	209	58d
Shop Kérastase at Sephora	189	130d
New and Trending Scents	184	58d
Level Up Your Essentials	166	142d
Yum Lip & Body Collection	158	58d

Longest-running Sephora ad copy

Ad copy	Ads	Longest run
Buildup be gone! Introducing Briogeo’s NEW Scalp Revival™ Charcoal + Tea Tree Buildup Detox Spray. Available at Sephora.	1	1,206d
Firm & lift the appearance of skin while deeply hydrating with Glow Recipe’s new clinically effective serum made for all skin stages.	1	1,171d
When Selena Gomez says it’s eyeshadow stick summer...it’s eyeshadow stick summer 🙌	1	1,168d
Break up with buildup and start something new with Briogeo’s Scalp Revival™ Charcoal + Tea Tree Buildup Detox Spray. Available at Sephora.	2	1,168d
Say goodbye to a flaky, itchy scalp with Briogeo’s clinically proven Scalp Revival™ collection. Available at Sephora.	2	1,168d
Say goodbye to a dry, flaky, itchy scalp with Briogeo’s clinically proven Scalp Revival™ collection. Available at Sephora.	1	1,168d
Say goodbye to a flaky, itchy scalp with Briogeo’s clinically proven Scalp Revival™ collection. Available at Sephora.	1	1,168d
Must-have makeup at just-right prices 😍	8	620d
Go-tos only 💯Shop Rare Beauty by Selena Gomez, Ceremonia, and more.	6	229d
Channeling our inner y2k icon with this bubblegum pink lip combo 🤌🏼 @maccosmetics @taggedbeautyy #SephoraSquad	2	229d

Sephora landing pages

https://www.sephora.com/shop/makeup-cosmetics?ref=filters[shoppingPreferences]=makeupArtistFounded100 ads · 3%
https://www.sephora.com/beauty/trending-perfume-fragrance88 ads · 3%
https://www.sephora.com/beauty/olive-young87 ads · 3%
https://www.sephora.com/shop/exclusive-products77 ads · 2%
https://www.sephora.com/beauty/best-foundations63 ads · 2%
https://www.sephora.com/62 ads · 2%
https://www.sephora.com/beauty/birthday-gift57 ads · 2%
https://www.sephora.com/beauty/beauty-offers37 ads · 1%
https://www.sephora.com/beauty/body-care-routine36 ads · 1%
https://www.sephora.com/beauty/hair-tutorials36 ads · 1%

Sephora new ads per month

Oct 2026315
Sep 20261,091
Aug 2026690
Jul 2026519
Jun 2026357
May 202673
Apr 202649
Mar 202656
Dec 20253
Nov 20257
Sep 20253
May 202513

Sephora ads FAQ

How many ads is Sephora running on Facebook and Instagram?: As of Nov 2026, Sephora has 3,154 active ads and 3,277 ads in total in the Meta Ad Library.
What kind of ads does Sephora run?: Sephora's active ads are 65% video (2,158), 34% image (1,118), 1% carousel (32).
Who does Sephora target with its ads?: Based on the reach Meta reports for its ads, Sephora reaches mostly women aged 35-44 in the United States.
How often does Sephora launch new ads?: Sephora has been advertising on Meta since Apr 2020. It launched 315 new ads in Oct 2026.
What is Sephora's most used ad headline?: "Sephora" — used on 1,979 ads.
Where do Sephora's ads send people?: Most Sephora ads link to sephora.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Sephora?: Brands with similar ads include Gisou, negin_mirsalehi, Glossier, Chāmpo Haircare, rhode.
What hooks does Sephora use in its ads?: Sephora's most-seen ads open with lines like "This holiday season, we can all gift beauty.", "Same genes, different aesthetics.", "Brighten, Lift and Snatch with the NEW Ultra Snatched Collection".
Where can I watch Sephora's video ads and commercials?: This page lists Sephora's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Sephora ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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