How many ads is Glossier running on Facebook and Instagram?

As of Oct 2026, Glossier has 1,168 active ads and 1,928 ads in total in the Meta Ad Library.

What kind of ads does Glossier run?

Glossier's active ads are 54% image (1,034), 45% video (869), 1% carousel (18).

Who does Glossier target with its ads?

Based on the reach Meta reports for its ads, Glossier reaches mostly women aged 25-34 in the United Kingdom.

How often does Glossier launch new ads?

Glossier has been advertising on Meta since Aug 2023. It launched 289 new ads in Oct 2026.

What is Glossier's most used ad headline?

"Glossier You Collection" — used on 392 ads.

Where do Glossier's ads send people?

Most Glossier ads link to buy.glossier.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Glossier?

Brands with similar ads include Gisou, rhode, REFY, The Ordinary, Naturium.

What hooks does Glossier use in its ads?

Glossier's most-seen ads open with lines like "Our biggest sale of the season!", "Smells different on everyone and that's totally the point!", "Friends don't let friends pay full price.".

Where can I watch Glossier's video ads and commercials?

This page lists Glossier's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Glossier ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Glossier ads

Facebook & Instagram ad library

1,168 live nowbuy.glossier.comUpdated Oct 31, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Glossier has run 1,928 Facebook and Instagram ads since Aug 2023, and 1,168 are live right now. Its active ads are 54% image, 45% video, 1% carousel, and 171 run as partnership ads with creators. They reach mostly women aged 25-34 in the United Kingdom. Most of them send traffic to buy.glossier.com. Across all ads, Meta reports about 14.3M reach.

Total ads: 1,928
Live now: 1,168
Video share: 45%
Partnership ads: 171
Top market: UK
Advertising since: Aug 2023

1,928 ads · most seen first

Glossier ad hooks

The opening line of each of Glossier's most-seen video and image ads.

01Our biggest sale of the season!
02Smells different on everyone and that's totally the point!
03Friends don't let friends pay full price.
04Save 20% on all fragrances!
05Get up to 50% off select favorites.
06Memorial Day Sale!
07Last minute gifts look better IRL.
08Build your own set with the pieces you love most.

Glossier ad headlines

Headline	Ads	Longest run
Glossier You Collection	392	43d
Build your dream fragrance set	232	157d
Glossier You Duo	213	276d
You smell good	207	250d
The Glossier signature lip	179	246d
Think inside the gift box	176	92d
Annual Friends of Glossier Sale	162	138d
New! I ♥️ NY Balm Dotcom	142	109d
Glossier Boy Brow™	122	128d
Balm Dotcom Class of 2026	120	159d

Longest-running Glossier ad copy

Ad copy	Ads	Longest run
Meet No. 1 Pencil! Smooth, soft, longwearing eyeliner that glides on in vibrant color.	1	1,167d
Instant glow, in a bottle.	1	1,167d
Shop Everyday Beauty Designed With Every Look In Mind.	78	438d
Shop Cloud Paint For Blush That Blends Into Your Skin For A Healthy, Wide-Awake Glow. Available at Sephora.	6	358d
The pencil that knows your angles. Sculpt and define brows with new Boy Brow Arch from Glossier at Sephora.	2	358d
Boy Brow is an every-day essential for all brows, no matter the size, thickness, or look you’re going for. Available at Sephora.	6	358d
Meet Cloud Paint Plush Blush 🌅 A pillowy-soft, sunset inspired flush with an addictive Memory Cloud texture. Available at Sephora.	6	358d
Glossier's long-lasting, ultimate personal fragrances are clean, subtle, and made for you. Find your fragrance at Sephora.	14	358d
Soothe and nourish dry lips with Balm Dotcom.	44	358d
The beloved balm for immediate, intense moisture for your lips. Get Balm Dotcom at Glossier.com	111	296d

Glossier landing pages

https://buy.glossier.com/you-psp?fermat_channel=facebook&fermat_adid={{ad.id}}86 ads · 5%
https://www.glossier.com/products/balm-dotcom77 ads · 4%
https://www.glossier.com/collections/all63 ads · 3%
https://www.glossier.com/products/fragrance-duo51 ads · 3%
https://buy.glossier.com/balmdotcom-psp?fermat_channel=facebook&fermat_adid={{ad.id}}43 ads · 2%
https://buy.glossier.com/bowbrow-psp?fermat_channel=facebook&fermat_adid={{ad.id}}43 ads · 2%
https://buy.glossier.com/body-psp?fermat_channel=facebook&fermat_adid={{ad.id}}41 ads · 2%
https://www.glossier.com/products/glossier-you-doux41 ads · 2%
https://www.glossier.com/collections/fragrance39 ads · 2%
https://www.glossier.com/products/cloud-paint-plush-blush37 ads · 2%

Glossier new ads per month

Oct 2026289
Sep 2026177
Aug 2026154
Jul 2026152
Jun 2026154
May 2026181
Apr 202648
Mar 202642
Feb 2026184
Jan 202687
Dec 202550
Nov 2025129

Glossier ads FAQ

How many ads is Glossier running on Facebook and Instagram?: As of Oct 2026, Glossier has 1,168 active ads and 1,928 ads in total in the Meta Ad Library.
What kind of ads does Glossier run?: Glossier's active ads are 54% image (1,034), 45% video (869), 1% carousel (18).
Who does Glossier target with its ads?: Based on the reach Meta reports for its ads, Glossier reaches mostly women aged 25-34 in the United Kingdom.
How often does Glossier launch new ads?: Glossier has been advertising on Meta since Aug 2023. It launched 289 new ads in Oct 2026.
What is Glossier's most used ad headline?: "Glossier You Collection" — used on 392 ads.
Where do Glossier's ads send people?: Most Glossier ads link to buy.glossier.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Glossier?: Brands with similar ads include Gisou, rhode, REFY, The Ordinary, Naturium.
What hooks does Glossier use in its ads?: Glossier's most-seen ads open with lines like "Our biggest sale of the season!", "Smells different on everyone and that's totally the point!", "Friends don't let friends pay full price.".
Where can I watch Glossier's video ads and commercials?: This page lists Glossier's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Glossier ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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