Consumer apps
All 16 Apps brands we track run 4,165 ads in our library, worth 1.8B views and about $26.8M in estimated spend.
Temu, Spotify, Netflix, Duolingo and Hinge compete for the same feed every day. This page tracks the consumer apps with live Facebook and Instagram ads, ranked by the reach and output behind them.
The table ranks each app by audience reach, by how many distinct ads it has in market, and by momentum against its own recent baseline. In consumer apps, a climb in ad count usually tracks a feature launch, a seasonal promo or a new market push.
App creative is worth watching because the funnel is short and the proof is concrete. One brand leads with an install offer, the next with social proof, the next with a product demo that has to land in the first two seconds.
Open any brand to see its live creatives, the copy attached to each ad, and the landing pages or store destinations behind them. That makes it a fast way to see how competing apps pitch the same habit.
A curated mix of streaming, social, shopping, dating, learning and short-form entertainment apps that advertise regularly on Meta. It is a hand-picked set rather than every app advertiser.
Ads are collected from the Meta ad library on a rolling basis and the page revalidates about once a minute, so reach and ad counts move day to day.
Ranked by ads shipped in the last 30 days. Views and estimated spend are lifetime figures from public ad libraries.
Momentum compares an app's recent ad output against its own recent baseline. A smaller app ramping for a launch can outrank a larger one that is coasting.
Most are. Every ad carries its own status, so you can filter to active ads when you want what an app is running today.