Ad inspiration and analysis
Ad spy tools help you find competitor creatives. Creative analytics tools, Motion included, help you see which of your own ads are working. This list keeps those jobs separate, then ranks the spy tools a Meta team actually opens: the free Ad Library first, then the paid databases and swipe files built on top of it.
Checked October 2026
Ordered by the job each tool is hired for, not by a single score. AdScan is AdManage's own research product, and it is labeled as such. Paid plans change often, so pricing is left to each vendor's own site.
#1
Every active Facebook and Instagram ad, free
PriceFree
Meta's public record of active ads. Search by advertiser or keyword and see what is live right now, with reach where Meta publishes it.
#2
Research that has to turn into a launch
Library4.3M+ ads
AdManage's ad inspiration library. Save ads from the Ad Library, track brands, and launch the test from the same workspace instead of exporting a swipe file into another tool.
#3
Swipe files and creative briefs
Best atBoards
The tool creative teams mean when they say ad inspiration. Boards, tags, and a Chrome extension are the product. It stops at research.
#4
Searching a large historical Meta archive
FocusMeta archive
A deep Facebook and Instagram database with filters on copy, landing pages, and engagement. Useful when the Ad Library's live view is not enough history.
#5
Cheap search across more than Meta
FocusBreadth
A broad, low-priced ad database. The right pick when you need a first pass across networks and you do not need a creative workflow.
#6
Research, briefs, and a creative workflow in one place
JobBriefs
Closer to an all-in-one creative workspace than a raw spy database. Useful if the team wants inspiration and briefs together and will launch somewhere else.
#7
Ecommerce and product research
JobProducts
Built for finding products and the ads selling them, with spend and engagement estimates. A poor fit for a brand that already knows what it sells.
#8
Free TikTok inspiration by region and industry
PriceFree
TikTok's own library of top ads. Use it beside the Meta Ad Library when the test has to exist on both platforms.
#9
Analyzing the ads you already run
JobYour ads
Motion is creative analytics, not an ad spy tool. It reports which of your creatives won. It does not replace a swipe file of competitor ads.
The Meta Ad Library. It is the live record of active Facebook and Instagram ads. Paid tools add search history, boards, and estimates on top of it.
Yes, for inspiration, brand tracking, boards, and saving ads from the Ad Library. AdScan also estimates spend, ranks US research, and launches from the same AdManage workspace. Foreplay is the stronger pure swipe-file product if launching is handled somewhere else.
No. Motion is creative analytics for ads you run. Use a spy tool to find competitor creative, and Motion (or your own reporting) to see what won in the account.
AdScan, because it sits inside AdManage. The other spy tools end at a board or a brief. You still have to publish the ads somewhere.
Foreplay, AdSpy, BigSpy, Atria, Minea, Motion, Meta, Facebook, Instagram, and TikTok are trademarks of their owners. AdManage is not affiliated with or endorsed by them. AdScan is an AdManage product.