Facebook & Instagram ad inspiration
Supermarket ads on Meta
Supermarket campaigns turn groceries and household shopping into a reason to visit a store or place an order. These examples compare weekly offers, product launches and everyday shopping occasions.
Supermarket ad examples
Feed-style previews. Open any ad for its full creative and copy.
Learn Moretescoplc.com
Need anything from Tesco? Shop in peace during our quiet hour every Wednesday and Saturday 9-10am
Video ad · Started 245d agoYour skin can't take a break. Keep it in working order with O'Keeffe's Skin Repair Ultimate Relief.
Shop nowwalmart.com
O'Keeffe's Skin Repair Ultimate Relief
Video ad · Started 389d agoStarbucks® Iced Double Espresso is now available in Brown Sugar Cinnamon. Find it at your local store.
Shop nowkroger.com
Starbucks® Iced Double Espresso
Image ad · Started 20d agoDid someone say Which? Best Value Brand of the Year?
Learn Morealdi.co.uk
Did someone say Which? Best Value Brand of the Year?
Video ad · Started 56d agoMake sweet memories with your own ice cream cone toy.
Shop Nowtarget.com
Image ad · Started 115d agoComment your classic Christmas moments 🎄⬇️ #ThatsWhatMakesitChristmas
Video ad · Started 329d agoPowered by beeswax, shea butter, and glycerin, O'Keeffe's Skin Repair Ultimate Relief is formulated to keep your skin moisturized. 48-hours of relief in 1 use.
Shop nowwalmart.com
O'Keeffe's Skin Repair Ultimate Relief
Image ad · Started 389d ago#1 Doctor Recommended Antibacterial Hand Soap Brand
Shop nowkroger.com
The gold standard of clean
Image ad · Started 19d agoSave over half price.
Learn Morealdi.co.uk
Spotless quality for loads less.
Video ad · Started 41d agoIt's 10AM & it's one of those mornings, but at least she has sparkling water! bubly melted ice pop at Target all summer ✨
Shop Nowtarget.com
Video ad · Started 118d agoWe know that right now, every little helps. That’s why we’ve made Aldi Price Match available on essentials in Tesco Express
Shop Nowtesco.com
Now in Tesco Express
Image ad · Started 179d agoO'Keeffe's Skin Repair Ultimate Relief provides 48-hours of dry skin relief in 1 use. Guaranteed Relief or your Money Back.
Shop nowwalmart.com
O'Keeffe's Skin Repair Ultimate Relief
Image ad · Started 389d ago#1 Doctor Recommended Antibacterial Hand Soap Brand
Shop nowkroger.com
The gold standard of clean
Image ad · Started 19d agoThat's 9 months of making your money go further.
Learn Morealdi.co.uk
Did someone say Which? Cheapest Supermarket?
Video ad · Started 17d agoIt's 10AM & it's one of those mornings, but at least she has sparkling water! bubly melted ice pop at Target all summer ✨
Shop Nowtarget.com
Video ad · Started 118d agoGet 12 bottles of Moretti for just £12 with your Tesco Clubcard! #ItsChristmas🎄☃️
Shop nowtesco.com
Moretti for £12
Video ad · Started 326d agoTake care of your skin like you take care of your tools. O'Keeffe's Skin Repair Ultimate Relief provies 48-hours of dry skin relief in 1 use.
Shop nowwalmart.com
O'Keeffe's Skin Repair Ultimate Relief
Video ad · Started 389d ago#1 Doctor Recommended Antibacterial Hand Soap Brand
Shop nowkroger.com
The gold standard of clean
Image ad · Started 19d agoGo all fancy!
Learn Morealdi.co.uk
Aldi, Specially Selected
Video ad · Started 32d agoEnjoy flavor that pops with limited-edition bubly Melted Ice Pop. Available at Target.
Shop Nowtarget.com
Image ad · Started 118d agoWe know that right now, every little helps. That’s why we’ve made Aldi Price Match available on essentials in Tesco Express
Shop Nowtesco.com
Now in Tesco Express
Image ad · Started 181d agoO'Keeffe's Skin Repair Ultimate Relief provides 48-hours of dry skin relief in 1 use. Guaranteed Relief or your Money Back.
Shop nowwalmart.com
O'Keeffe's Skin Repair Ultimate Relief
Image ad · Started 389d ago#1 Doctor Recommended Antibacterial Hand Soap Brand
Shop nowkroger.com
The gold standard of clean
Image ad · Started 19d agoGo all fancy!
Learn Morealdi.co.uk
Aldi, Specially Selected
Video ad · Started 32d agoShop Mielle Rosemary Mint Collection.
Shop Nowtarget.com
Image ad · Started 92d agoSomething is coming 👀🐶
Video ad · Started 360d agoPowered by beeswax, shea butter, and glycerin, O'Keeffe's Skin Repair Ultimate Relief is formulated to keep your skin moisturized. 48-hours of relief in 1 use.
Shop nowwalmart.com
O'Keeffe's Skin Repair Ultimate Relief
Image ad · Started 386d agoDiscover rich, instant bone broth
Shop Nowkroger.com
Tear. Mix. Sip
Image ad · Started 21d agoLet us guess, you expected these award-winning nappies to cost more? 💸
Learn Morealdi.co.uk
Browse the award-winning range
Video ad · Started 32d agoEnjoy flavor that pops with limited-edition bubly Melted Ice Pop. Available at Target.
Shop Nowtarget.com
Image ad · Started 118d ago
Supermarket creative guide
A product offer within the weekly shop
Supermarket ads can focus on one product, a seasonal basket or the experience of shopping there. Compare whether the creative leads with a meal idea, a price or a reason to visit. Retailer campaigns may also feature a supplier brand, so check who owns the shopping destination.
Read loyalty eligibility, offer dates and pack sizes alongside the displayed saving. A delivery promotion differs from an in-store price. Look at how an ad connects the featured item to a broader shopping occasion without losing the specific offer.
Creative angles to compare
- 01
A specific product, basket or meal idea that makes the price easy to put in context.
- 02
Loyalty prices, offer dates and delivery options explained before the customer clicks.
- 03
Seasonal recipes and familiar shopping situations that connect several products in one campaign.
Messages from these campaigns
Compare the language these advertisers use in the examples above.
“Comment your classic Christmas moments 🎄⬇️ #ThatsWhatMakesitChristmas”View this Tesco ad →
“Your skin can't take a break. Keep it in working order with O'Keeffe's Skin Repair Ultimate Relief.”View this Walmart ad →
“Starbucks® Iced Double Espresso is now available in Brown Sugar Cinnamon. Find it at your local store.”View this Kroger ad →
Explore supermarket brands
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