LinkedIn Ad Library guide
LinkedIn Ad Library: how to see any company's LinkedIn ads
The LinkedIn Ad Library is LinkedIn's free public archive of the ads running on its platform. It's the quickest way to check how a B2B competitor talks to its buyers. Here's how to search it and what it won't tell you.
How to search it
- Open linkedin.com/ad-library.
- Search by advertiser name, a keyword or both.
- Narrow it down by country and date range.
- Open an ad to see its creative, copy, format and who paid for it, plus extra detail for ads shown in the EU.
What the LinkedIn Ad Library shows
Each listing shows the creative, the copy, the ad format, the advertiser and who paid for it, and when it ran. Ads shown in the EU can also include impression ranges and the targeting parameters that were used.
What it leaves out
It doesn't show budgets, clicks, leads or cost per lead, so you can see what a competitor says but not how well it worked. Outside the EU you won't see who an ad was aimed at.
How long ads stay listed
LinkedIn keeps ads in the library for one year after their last impression, covering ads served since June 2023. Older ads aren't available.
Researching competitors across channels
A LinkedIn check is more useful next to what the same company runs on Meta. AdManage's free brand pages group a brand's Facebook and Instagram ads by format, hook and landing page, so you can compare the two.
See a brand's ads
Common questions
Is the LinkedIn Ad Library free?
Yes. It's free to search.
Can I see how much a company spends on LinkedIn ads?
No. LinkedIn doesn't publish budgets or spend in the library.
Why can't I find an older LinkedIn ad?
Ads are kept for one year after their last impression, so anything that stopped running more than a year ago is gone.
Does AdManage show LinkedIn ads on its brand pages?
Not today. The public brand pages cover Meta ads first. Use LinkedIn's own library for LinkedIn ads, and AdManage to launch and manage your own.
Launch LinkedIn ads with AdManage →
AdManage is an independent company and isn't affiliated with or endorsed by the platforms named here.