How many ads is Walmart running on Facebook and Instagram?

As of Nov 2026, Walmart has 6,238 active ads and 7,147 ads in total in the Meta Ad Library.

What kind of ads does Walmart run?

Walmart's active ads are 50% video (3,702), 46% image (3,425), 3% carousel (249).

Who does Walmart target with its ads?

Based on the reach Meta reports for its ads, Walmart reaches mostly men aged 25-34 in the United States.

How often does Walmart launch new ads?

Walmart has been advertising on Meta since Aug 2019. It launched 984 new ads in Oct 2026.

What is Walmart's most used ad headline?

"Tide's Best Clean" — used on 658 ads.

Where do Walmart's ads send people?

Most Walmart ads link to walmart.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Walmart?

Brands with similar ads include Marks and Spencer, Amazon.co.uk, eBay.co.uk, Morrisons, Argos.

What hooks does Walmart use in its ads?

Walmart's most-seen ads open with lines like "Your skin can't take a break.", "Powered by beeswax, shea butter, and glycerin, O'Keeffe's Skin Repair Ultimate Relief is formulated to keep your skin moisturized.", "O'Keeffe's Skin Repair Ultimate Relief provides 48-hours of dry skin relief in 1 use.".

Where can I watch Walmart's video ads and commercials?

This page lists Walmart's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Walmart ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Walmart ads

Facebook & Instagram ad library

6,238 live nowwalmart.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Walmart has run 7,147 Facebook and Instagram ads since Aug 2019, and 6,238 are live right now. Its active ads are 50% video, 46% image, 3% carousel, and 194 run as partnership ads with creators. They reach mostly men aged 25-34 in the United States. Most of them send traffic to walmart.com. Across all ads, Meta reports about 9.6K reach.

Total ads: 7,147
Live now: 6,238
Video share: 50%
Partnership ads: 194
Top market: US
Advertising since: Aug 2019

7,147 ads · most seen first

Walmart ad hooks

The opening line of each of Walmart's most-seen video and image ads.

01Your skin can't take a break.
02Powered by beeswax, shea butter, and glycerin, O'Keeffe's Skin Repair Ultimate Relief is formulated to keep your skin moisturized.
03O'Keeffe's Skin Repair Ultimate Relief provides 48-hours of dry skin relief in 1 use.
04Take care of your skin like you take care of your tools.
05Buy Zevo at Walmart and get up to $8 Walmart Cash.
06Childhood classics, grown-up ingredients.
07Hardworking skin needs serious relief.
08When you're caring for others, a warm meal goes a long way.

Walmart ad headlines

Headline	Ads	Longest run
Tide's Best Clean	658	68d
Walmart	509	132d
Try Enfagrow	495	76d
Join Walmart+	487	132d
Claim free 30-day trial	440	124d
More of what you love	245	74d
Hazte miembro de Walmart+	198	132d
The ultimate tech flex	194	76d
{{product.name}}	187	132d
NEW Vaseline Cherry Aura	174	45d

Longest-running Walmart ad copy

Ad copy	Ads	Longest run
Next-level pet people give their dogs next-level protection.	1	231d
Next-level pet people give their cats next-level protection.	27	230d
More of what you want, need, and didn't know you had to have.	193	167d
Backyard hangs are back—so are new looks to match.	6	151d
When one symptom bubbles up into another, try Walmart Express Delivery.	4	150d
Una meriendita con Walmart Express Delivery. ¿Quién diría?	6	143d
The girls that get it, get it all at Walmart for great prices. Who knew? 🪩	20	139d
Equip your space with the latest tech, decor, and more, all available at Walmart. Who Knew?	14	139d
From fits to dorm decor & more, Walmart has the college go-to’s to start the night right por menos! Quién diría?	18	139d
Lock in academically & aesthetically, for way less. Who knew? 📚	34	139d

Walmart landing pages

https://www.walmart.com/plus437 ads · 6%
https://www.walmart.com/ip/Tide-Evo-Laundry-Detergent-Tiles-Original-Scent-16-Count/5064622785?classType=REGULAR&adsRedirect=true&veh=wmc_fb288 ads · 4%
https://www.walmart.com/plus/assist228 ads · 3%
https://www.walmart.com/americanjobs223 ads · 3%
https://www.walmart.com/plus/student221 ads · 3%
https://www.walmart.com/cp/get-it-fast/6545138204 ads · 3%
https://www.walmart.com/brand/tonies/10008651?selectedSellerId=0&veh=wmc_fb161 ads · 2%
https://www.walmart.com/cp/toys/417192 ads · 1%
https://www.walmart.com/cp/dorm-room-essentials/122522989 ads · 1%
https://www.walmart.com/ip/Enfagrow-Premium-Powder-Toddler-Nutritional-Milk-Drink-Supports-Growth-Immune-Health-Natural-Milk-Flavor-32-Oz-Can/43241947?classType=VARIANT&athbdg=L1200&from=/search&veh=wmc_fb81 ads · 1%

Walmart new ads per month

Oct 2026984
Sep 20262,155
Aug 20261,844
Jul 20261,010
Jun 2026336
May 202617
Apr 202616
Mar 20263
Feb 20261
Nov 20252
Oct 202555
May 20253

Walmart ads FAQ

How many ads is Walmart running on Facebook and Instagram?: As of Nov 2026, Walmart has 6,238 active ads and 7,147 ads in total in the Meta Ad Library.
What kind of ads does Walmart run?: Walmart's active ads are 50% video (3,702), 46% image (3,425), 3% carousel (249).
Who does Walmart target with its ads?: Based on the reach Meta reports for its ads, Walmart reaches mostly men aged 25-34 in the United States.
How often does Walmart launch new ads?: Walmart has been advertising on Meta since Aug 2019. It launched 984 new ads in Oct 2026.
What is Walmart's most used ad headline?: "Tide's Best Clean" — used on 658 ads.
Where do Walmart's ads send people?: Most Walmart ads link to walmart.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Walmart?: Brands with similar ads include Marks and Spencer, Amazon.co.uk, eBay.co.uk, Morrisons, Argos.
What hooks does Walmart use in its ads?: Walmart's most-seen ads open with lines like "Your skin can't take a break.", "Powered by beeswax, shea butter, and glycerin, O'Keeffe's Skin Repair Ultimate Relief is formulated to keep your skin moisturized.", "O'Keeffe's Skin Repair Ultimate Relief provides 48-hours of dry skin relief in 1 use.".
Where can I watch Walmart's video ads and commercials?: This page lists Walmart's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Walmart ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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