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Snack ads on Meta

Snack ads make a small product recognizable quickly. Compare how cookie, crisp, cracker and snack-bar brands use packaging, flavors and eating occasions.

23 ad examples4 brands8 videos

Snack ad examples

Feed-style previews. Open any ad for its full creative and copy.

  1. Disfrutalas. Saborealas. Y cuando las abras,cuidalas.

    OREO Meta ad creative

    oreo.com

    Image ad · Started 76d ago
  2. 🚨 THE NATION IS BEING CALLED 🚨 Walkers want your brand-new crisp flavour 👀 Got an idea? This is your moment. Film your idea, upload to TikTok, hashtag #DoUsAFlavour and tag @walkers_crisps 🎥📲 Enter on TikTok for the chance to win a share of sales up to £500,000 💰 One…

    Walkers Meta ad creative

    walkers.co.uk

    Learn more
    Image ad · Started 266d ago
  3. With 10g of protein deliciousness, Nature Valley protein peanut & chocolate is the perfect on-the-go snack in your day.

    Nature Valley Meta ad: Protein Deliciousness

    naturevalley.com.au

    Protein Deliciousness

    Learn More
    Video ad · Started 246d ago
  4. And those cravings won't satisfy themselves.

    Cheez-It Meta ad: Your Cheez-It cravings are calling

    buy.cheezit.com

    Your Cheez-It cravings are calling

    Shop Now
    Video ad · Started 32d ago
  5. ¡Atención! Las nuevas Oreo Golden tienen un delicioso sabor a vainilla. ¿Te animás a probarlas sentado en tu sillón favorito?

    OREO Meta ad: A las nuevas Oreo Golden les clavás la mirada por su aura dorada. Ahora dales una probada

    instagram.com

    A las nuevas Oreo Golden les clavás la mirada por su aura dorada. Ahora dales una probada

    See Details
    Image ad · Started 76d ago
  6. The real MVP? The one who brought the @walkers_crisps 🏆 Les Ferdinand and Chris Waddle needed a hero. Billy did a call out... Liam delivered. ⚽️🥔 #NoWalkersNoGame

    Walkers Meta ad: TikTok · SPORF

    tiktok.com

    TikTok · SPORF

    Learn More
    Image ad · Started 103d ago
  7. Crispy, creamy, indulgently tasty! Irresistible peanut butter and chocolate with the goodness of whole grain wafers.

    Nature Valley Meta ad: We make nature delicious.

    naturevalley.com

    We make nature delicious.

    Shop Now
    Video ad · Started 69d ago
  8. And those cravings won't satisfy themselves.

    Cheez-It Meta ad: Your Cheez-It cravings are calling

    buy.cheezit.com

    Your Cheez-It cravings are calling

    Shop Now
    Video ad · Started 32d ago
  9. ¡Descubrí el sabor de oro! Las nuevas Oreo Golden son irresistibles: • Con una cremosidad que te deja sin aliento • Un sabor tan adictivo que no podrás parar ¿Estás listo para probarlas?

    OREO Meta ad: Nuevas Oreo Golden, si las probás no hay vuelta atrás.

    instagram.com

    Nuevas Oreo Golden, si las probás no hay vuelta atrás.

    See Details
    Image ad · Started 76d ago
  10. The real MVP? The one who brought the @walkers_crisps 🏆 Les Ferdinand and Chris Waddle needed a hero. Billy did a call out... Liam delivered. ⚽️🥔 #NoWalkersNoGame

    Walkers Meta ad: TikTok · SPORF

    tiktok.com

    TikTok · SPORF

    Learn More
    Image ad · Started 103d ago
  11. Tasty oats, sweet honey, delicious to the last crumb.

    Nature Valley Meta ad: We make nature delicious.

    naturevalley.com

    We make nature delicious.

    Shop Now
    Image ad · Started 32d ago
  12. And those cravings won't satisfy themselves.

    Cheez-It Meta ad: Your Cheez-It cravings are calling

    buy.cheezit.com

    Your Cheez-It cravings are calling

    Shop Now
    Video ad · Started 32d ago
  13. Las nuevas Oreo Golden son una tentación por eso hay que comerlas con atención 👀. Nuevas Oreo Golden, si las probás no hay vuelta atrás.

    OREO Meta ad: Nuevas Oreo Golden

    instagram.com

    Nuevas Oreo Golden

    Watch More
    Image ad · Started 76d ago
  14. Only 1% of people haven’t tried Walkers, … and Walkers have been on a mission to find them 👀 Across the UK, posters have been calling out to Walkers Virgins. The hunt is on, could it be you? VOTE below 🔽

    Walkers Meta ad: Walkers | Campaign

    walkers.co.uk

    Walkers | Campaign

    Learn More
    Image ad · Started 417d ago
  15. Tasty oats, sweet honey, delicious to the last crumb.

    Nature Valley Meta ad: We make nature delicious.

    naturevalley.com

    We make nature delicious.

    Shop Now
    Image ad · Started 32d ago
  16. And those cravings won't satisfy themselves.

    Cheez-It Meta ad: Your Cheez-It cravings are calling

    buy.cheezit.com

    Your Cheez-It cravings are calling

    Shop Now
    Video ad · Started 32d ago
  17. ¿Qué pasa cuando las Oreos se vuelven de oro? Descubre el nuevo sabor que conquistará tus sentidos: Oreo Golden. ¡Una vez que lo pruebes, no habrá marcha atrás! 👏🏻

    OREO Meta ad: Nuevas Oreo Golden, si las probás no hay vuelta atrás.

    instagram.com

    Nuevas Oreo Golden, si las probás no hay vuelta atrás.

    Watch More
    Image ad · Started 76d ago
  18. Only 1% of people haven’t tried Walkers, … and Walkers have been on a mission to find them 👀 Across the UK, posters have been calling out to Walkers Virgins. The hunt is on, could it be you? VOTE below 🔽

    Walkers Meta ad: Walkers | Campaign

    walkers.co.uk

    Walkers | Campaign

    Learn More
    Image ad · Started 418d ago
  19. Tasty oats, sweet honey, delicious to the last crumb.

    Nature Valley Meta ad: We make nature delicious.

    naturevalley.com

    We make nature delicious.

    Shop Now
    Image ad · Started 32d ago
  20. And those cravings won't satisfy themselves.

    Cheez-It Meta ad: Your Cheez-It cravings are calling

    buy.cheezit.com

    Your Cheez-It cravings are calling

    Shop Now
    Video ad · Started 32d ago
  21. Disfruta de cada momento con ellas. Conócelas en profundidad y, cuando te abras a sus secretos, protégelas como si fueran tuyas. O también podría ser: • Descubre su encanto • Aprende a valorarlas • ¡Y cuídalas como oro!

    OREO Meta ad creative
    Image ad · Started 49d ago
  22. Tasty oats, sweet honey, delicious to the last crumb.

    Nature Valley Meta ad: We make nature delicious.

    naturevalley.com

    We make nature delicious.

    Shop Now
    Image ad · Started 32d ago
  23. And those cravings won't satisfy themselves.

    Cheez-It Meta ad: Your Cheez-It cravings are calling

    buy.cheezit.com

    Your Cheez-It cravings are calling

    Shop Now
    Video ad · Started 32d ago

Snack creative guide

A recognizable bite and a reason to pick it up

Snack campaigns can build on a pack, a texture, a flavor or a familiar eating occasion. Compare how quickly the creative makes the product identifiable. A cracker close-up, a sharing scene and a new-flavor announcement each give the viewer a different kind of information.

Look at how brand entertainment connects back to the product. Competitions and collaborations need their own entry conditions, while retail offers need size and availability. Separate those messages before comparing the wording of the calls to action.

Creative angles to compare

  1. 01

    A recognizable pack or product shape that works before the viewer reads the copy.

  2. 02

    Flavor launches, combinations and sharing occasions that give the campaign a focus.

  3. 03

    In-store availability, competitions and offers with a clear action to take next.

Messages from these campaigns

Compare the language these advertisers use in the examples above.

OREO
“Disfrutalas. Saborealas. Y cuando las abras,cuidalas.”
View this OREO ad →
Walkers
“🚨 THE NATION IS BEING CALLED 🚨 Walkers want your brand-new crisp flavour 👀 Got an idea? This is your moment. Film your idea, upload to TikTok, hashtag #DoUsAFlavour and tag @walkers_crisps 🎥📲…”
View this Walkers ad →
Nature Valley
“With 10g of protein deliciousness, Nature Valley protein peanut & chocolate is the perfect on-the-go snack in your day.”
View this Nature Valley ad →

Explore snack brands

Continue into a brand’s ad library for more creatives, copy and landing pages.