How many ads is The Ordinary running on Facebook and Instagram?

As of Oct 2026, The Ordinary has 339 active ads and 1,223 ads in total in the Meta Ad Library.

What kind of ads does The Ordinary run?

The Ordinary's active ads are 61% video (756), 38% image (467), 1% carousel (7).

Who does The Ordinary target with its ads?

Based on the reach Meta reports for its ads, The Ordinary reaches mostly women aged 35-44 in the United Kingdom.

How often does The Ordinary launch new ads?

The Ordinary has been advertising on Meta since Jul 2022. It launched 100 new ads in Oct 2026.

What is The Ordinary's most used ad headline?

"Works beyond your face." — used on 343 ads.

Where do The Ordinary's ads send people?

Most The Ordinary ads link to theordinary.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like The Ordinary?

Brands with similar ads include Debbie Le Grainger (157897181664012), Naturium, Theinkeylist, Medik8, Glossier.

What hooks does The Ordinary use in its ads?

The Ordinary's most-seen ads open with lines like "Acne is normal.", "All the formulations you know, all 23% off until December 7.", "Quality skincare, now more accessible than ever.".

Where can I watch The Ordinary's video ads and commercials?

This page lists The Ordinary's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this The Ordinary ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

The Ordinary ads

Facebook & Instagram ad library

339 live nowtheordinary.comUpdated Oct 31, 2026

Meta Ad Library Logo & colors Analyze in AdManage

The Ordinary has run 1,223 Facebook and Instagram ads since Jul 2022, and 339 are live right now. Its active ads are 61% video, 38% image, 1% carousel, and 76 run as partnership ads with creators. They reach mostly women aged 35-44 in the United Kingdom. Most of them send traffic to theordinary.com. Across all ads, Meta reports about 94.3M reach.

Total ads: 1,223
Live now: 339
Video share: 61%
Partnership ads: 76
Top market: UK
Advertising since: Jul 2022

1,223 ads · most seen first

The Ordinary ad hooks

The opening line of each of The Ordinary's most-seen video and image ads.

01Acne is normal.
02All the formulations you know, all 23% off until December 7.
03Quality skincare, now more accessible than ever.
04Our first eye cream made with Lacto-PDRN* and B9.
05Our first eye cream with Lacto-PDRN* and B9, for immediate firmness and radiance with long-term visible eye-aging repair.
06A (nearly) weightless moisturizer that delivers 24 hours of hydration with just one use.
07Targeted formulations to address signs of congestion, including enlarged pores and the factors that contribute to them.
08Our first eye cream with Lacto-PDRN* and B9.

The Ordinary ad headlines

Headline	Ads	Longest run
Works beyond your face.	343	20d
Trusted Since 1970.	288	21d
Science in a World of Tactics.	245	24d
Science In Every Molecule.	242	23d
Smooth Uneven Texture.	192	22d
Support Skin Hydration.	192	22d
Gift Sets from The Ordinary.	152	25d
Find New Favourites and Old Classics.	125	24d
Meet Your Morning Molecules.	115	179d
Tailored To Your Needs.	94	33d

Longest-running The Ordinary ad copy

Ad copy	Ads	Longest run
Un sérum anti-âge abordable aux 3 facteurs de croissance d'origine végétale ciblant les signes visibles du vieillissement.	1	641d
Noticeably brighter, smoother skin. Niacinamide 10% + Zinc 1% contains one of the most versatile skin ingredients, helping to improve skin smoothness, boost radiance and reinforce the skin barrier.	4	192d
Significantly smooth skin texture and boost luminosity with Glycolic Acid. ✨ Add-On! ✨ Next time you are applying on your face, also apply on your arms and legs to help smooth Keratosis Pilaris or on the scalp to reduce dryness.	9	192d
Find your formulation. Free shipping on orders over $25 USD.	30	183d
Formulated with energizing caffeine and combined with escin to define over time.	22	179d
New from The Ordinary: an energizing face serum.	30	179d
Target uneven skin tone with lab-designed formulations.	4	179d
A new energizing face serum that immediately refreshes the look of tired skin.	50	179d
Quality skincare belongs to everybody.	12	179d
Combat dry, dull and tired-looking skin.	49	179d

The Ordinary landing pages

https://theordinary.com/category/best-sellers?utm_medium=paid_social&utm_source=fb_ig&utm_campaign=slowvember&utm_content={{adset.id}}-{{ad.id}}74 ads · 6%
https://theordinary.com/category/best-sellers?utm_medium=paid_social&utm_source=fb_ig&utm_campaign=ao&utm_content={{adset.id}}-{{ad.id}}44 ads · 4%
https://theordinary.com/rice-lipids-ectoin-microemulsion-moisturizer-100739.html?utm_medium=paid_social&utm_source=fb_ig&utm_campaign=ectoin&utm_content={{adset.id}}-{{ad.id}}39 ads · 3%
https://theordinary.com/category/skincare/skincare-sets?utm_medium=paid_social&utm_source=fb_ig&utm_campaign=ao&utm_content={{adset.id}}-{{ad.id}}34 ads · 3%
https://theordinary.com/glycolic-acid-7-exfoliating-toner-100418.html?utm_medium=paid_social&utm_source=fb_ig&utm_campaign=ao&utm_content={{adset.id}}-{{ad.id}}31 ads · 3%
https://theordinary.com/azelaic-acid-suspension-10-exfoliator-100407.html?utm_medium=paid_social&utm_source=fb_ig&utm_campaign=ao&utm_content={{adset.id}}-{{ad.id}}30 ads · 2%
https://theordinary.com/pha-5-exfoliating-lip-serum-100721.html?utm_medium=paid_social&utm_source=fb_ig&utm_campaign=ao&utm_content={{adset.id}}-{{ad.id}}29 ads · 2%
https://theordinary.com/caffeine-escin-energizing-face-serum-100743.html?utm_medium=paid_social&utm_source=fb_ig&utm_campaign=ao&utm_content={{adset.id}}-{{ad.id}}28 ads · 2%
https://theordinary.com/category/body-hair/hair-scalp-solutions?utm_medium=paid_social&utm_source=fb_ig&utm_campaign=ao&utm_content={{adset.id}}-{{ad.id}}26 ads · 2%
https://www.boots.com/the-ordinary-glycolic-acid-7-exfoliating-toner-240ml-10279240?traffic=paid.shopping&gclsrc=aw.ds&gad_source=1&gad_campaignid=23431343481&gbraid=0AAAAA-AdmwQLmDn2s2QNyu4sR0wB2HMc6&gclid=CjwKCAjwnN3OBhA8EiwAfpTYep0-VyL2FIHPsKOrsD8cc7OYndQSTZZ5WFQjBxGRDc-8mqfF11tuHhoCB-oQAvD_BwE26 ads · 2%

The Ordinary new ads per month

Oct 2026100
Sep 202669
Aug 2026133
Jul 202694
Jun 202655
May 2026118
Apr 202632
Mar 2026135
Feb 202675
Jan 202669
Dec 202565
Nov 2025112

The Ordinary ads FAQ

How many ads is The Ordinary running on Facebook and Instagram?: As of Oct 2026, The Ordinary has 339 active ads and 1,223 ads in total in the Meta Ad Library.
What kind of ads does The Ordinary run?: The Ordinary's active ads are 61% video (756), 38% image (467), 1% carousel (7).
Who does The Ordinary target with its ads?: Based on the reach Meta reports for its ads, The Ordinary reaches mostly women aged 35-44 in the United Kingdom.
How often does The Ordinary launch new ads?: The Ordinary has been advertising on Meta since Jul 2022. It launched 100 new ads in Oct 2026.
What is The Ordinary's most used ad headline?: "Works beyond your face." — used on 343 ads.
Where do The Ordinary's ads send people?: Most The Ordinary ads link to theordinary.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like The Ordinary?: Brands with similar ads include Debbie Le Grainger (157897181664012), Naturium, Theinkeylist, Medik8, Glossier.
What hooks does The Ordinary use in its ads?: The Ordinary's most-seen ads open with lines like "Acne is normal.", "All the formulations you know, all 23% off until December 7.", "Quality skincare, now more accessible than ever.".
Where can I watch The Ordinary's video ads and commercials?: This page lists The Ordinary's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this The Ordinary ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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