AdManage.ai logo

Facebook & Instagram ad inspiration

Real Estate ads on Meta

Real estate ads sell both the home and the next step: finding a listing, booking a viewing or getting an offer on a property you already own.

24 ad examples4 brands9 videos

Real Estate ad examples

Feed-style previews. Open any ad for its full creative and copy.

  1. is it rude to ask the ghost to be my co-signer

    Zillow Meta ad creative
    Video ad · Started 3d ago
  2. Discover more homes in Chicago on Redfin with listings across every neighborhood.

    Redfin Meta ad: Redfin

    redfin.com

    Redfin

    Contact Us
    Image ad · Started 165d ago
  3. Like clockwork, markets shifts toward buyers every fall. Just curious? Take a look at the numbers. No pressure, just data.

    Realtor.com Meta ad: Realtor.com

    realtor.com

    Realtor.com

    Learn More
    Image ad · Started 21d ago
  4. Cash Now, More Later means you never have to choose between a sure thing and a great price.

    Opendoor Meta ad: Sell with certainty. Keep the upside.

    opendoor.com

    Sell with certainty. Keep the upside.

    Get Offer
    Image ad · Started 181d ago
  5. Is it rude to ask the ghost to be my co-signer?

    Zillow Meta ad creative
    Video ad · Started 3d ago
  6. Discover more homes in Chicago on Redfin with listings across every neighborhood.

    Redfin Meta ad: Redfin

    redfin.com

    Redfin

    Contact Us
    Image ad · Started 157d ago
  7. You're pre-approved, you've toured, and you're ready. The last decision? Spend the holidays in the old place or the new.

    Realtor.com Meta ad: Realtor.com

    realtor.com

    Realtor.com

    Learn More
    Image ad · Started 21d ago
  8. Looking to buy a home in Dallas Ft-Worth? Click below to browse current inventory on Opendoor.

    Opendoor Meta ad: 210 Homes for Sale in Dallas Ft-Worth

    opendoor.com

    210 Homes for Sale in Dallas Ft-Worth

    See details
    Image ad · Started 75d ago
  9. sooo are we going inside or putting the car in reverse? 👻

    Zillow Meta ad creative
    Image ad · Started 3d ago
  10. Ready to move? Start your offer with personalized guidance from local Redfin agents.

    Redfin Meta ad: Explore homes with Redfin.

    redfin.com

    Explore homes with Redfin.

    Contact us
    Video ad · Started 180d ago
  11. Ready to move? It's time to put a date on the calendar. Tap the link to talk to an agent about your closing timeline today.

    Realtor.com Meta ad: Realtor.com

    realtor.com

    Realtor.com

    Learn More
    Image ad · Started 21d ago
  12. 7221 Durand Dr, Irving, TX 75063 — 6 bd, 4 ba. $1,233,000. Take a Self-Tour today.

    Opendoor Meta ad: 7221 Durand Dr, Irving, TX 75063

    opendoor.com

    7221 Durand Dr, Irving, TX 75063

    See details
    Video ad · Started 73d ago
  13. sooo are we going inside or putting the car in reverse? 👻

    Zillow Meta ad creative
    Image ad · Started 3d ago
  14. Redfin early access shows you more San Francisco homes before other sites.

    Redfin Meta ad: More San Francisco homes to see with early access.

    redfin.com

    More San Francisco homes to see with early access.

    Contact Us
    Image ad · Started 98d ago
  15. As we wind down the high season, I’m looking at affordability questions I often get from clients using @realtordotcom ✨ I’m already having buyer consultations for 2027. Let’s chat! #RealtordotcomPartner #ad

    Realtor.com Meta ad creative

    realtor.com

    Learn more
    Video ad · Started 18d ago
  16. The home-selling process is personal. That’s why Opendoor gives you more options than ever to take control of your move.

    Opendoor Meta ad: Request an offer today.

    sell.opendoor.com

    Request an offer today.

    Get Offer
    Image ad · Started 24d ago
  17. be honest... are you pulling into that driveway or turning around?

    Zillow Meta ad creative
    Video ad · Started 3d ago
  18. Redfin early access shows you more San Francisco homes before other sites.

    Redfin Meta ad: More San Francisco homes to see with early access.

    redfin.com

    More San Francisco homes to see with early access.

    Contact Us
    Image ad · Started 98d ago
  19. #ad Fall and winter might be the best time to buy, but let’s run the numbers with @realtordotcom first.👇🏾 Everyone told me summer is the best time to buy. Here’s what I tell my first time buyers instead. Spring and summer bring the most buyers, the most bidding wars, and the…

    Realtor.com Meta ad creative

    realtor.com

    Learn more
    Video ad · Started 18d ago
  20. Sell your home your way with Opendoor. Request an all-cash offer today and start exploring your options.

    Opendoor Meta ad: Start your move with Opendoor.

    opendoor.com

    Start your move with Opendoor.

    Get Offer
    Image ad · Started 24d ago
  21. Be honest... are you pulling into that driveway or turning around?

    Zillow Meta ad creative
    Video ad · Started 3d ago
  22. Redfin early access shows you more Chicago homes before other sites.

    Redfin Meta ad: More Chicago homes to see with early access.

    redfin.com

    More Chicago homes to see with early access.

    Contact Us
    Image ad · Started 85d ago
  23. The things I thought were my “must-haves” in a home vs. the things I actually couldn’t live without after becoming a homeowner #ad Turns out, finding the right house is a lot easier once you figure out what really matters to you. @realtordotcom helps take those very specific…

    Realtor.com Meta ad creative

    realtor.com

    Learn more
    Video ad · Started 18d ago
  24. Want to close fast? Go from offer to closing in days with Opendoor

    Opendoor Meta ad: Request a Cash Offer Today

    opendoor.com

    Request a Cash Offer Today

    Get Offer
    Image ad · Started 45d ago

Real Estate creative guide

A listing and a property search are different offers

Property ads can showcase one home or invite someone to search a market. Compare how the creative establishes location, layout and the next action. A walkthrough answers spatial questions, while a neighborhood map can explain a search platform's role without featuring a single listing.

Keep buyers, renters, sellers and agents separate when comparing messages. A valuation request asks for different information from booking a viewing. Check whether the destination preserves the property or area shown and makes the advertised price or availability understandable.

Creative angles to compare

  1. 01

    A location, price or property feature that makes the listing relevant at a glance.

  2. 02

    Search and valuation tools that give people a reason to click before they are ready to move.

  3. 03

    A clear distinction between ads for buyers, sellers and renters, each with a different next step.

Messages from these campaigns

Compare the language these advertisers use in the examples above.

Zillow
“is it rude to ask the ghost to be my co-signer”
View this Zillow ad →
Redfin
“Discover more homes in Chicago on Redfin with listings across every neighborhood.”
View this Redfin ad →
Realtor.com
“Like clockwork, markets shifts toward buyers every fall. Just curious? Take a look at the numbers. No pressure, just data.”
View this Realtor.com ad →

Explore real estate brands

Continue into a brand’s ad library for more creatives, copy and landing pages.

Guides and free tools