How many ads is Zillow running on Facebook and Instagram?

As of Nov 2026, Zillow has 1,428 active ads and 1,459 ads in total in the Meta Ad Library.

What kind of ads does Zillow run?

Zillow's active ads are 62% image (827), 37% video (499), 0% carousel (6).

Who does Zillow target with its ads?

Based on the reach Meta reports for its ads, Zillow reaches mostly men aged 35-44 in the United States.

How often does Zillow launch new ads?

Zillow has been advertising on Meta since Jul 2019. It launched 116 new ads in Oct 2026.

What is Zillow's most used ad headline?

"Someday Starts Today" — used on 691 ads.

Where do Zillow's ads send people?

Most Zillow ads send traffic to zillow.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Zillow?

Brands with similar ads include Wix, Zonli_home, Molekule, Sodastream, Spotify.

What hooks does Zillow use in its ads?

Zillow's most-seen ads open with lines like "is it rude to ask the ghost to be my co-signer", "Is it rude to ask the ghost to be my co-signer?", "sooo are we going inside or putting the car in reverse?".

Where can I watch Zillow's video ads and commercials?

This page lists Zillow's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Zillow ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Zillow ads

Facebook & Instagram ad library

1,428 live nowzillow.comUpdated Nov 2, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Zillow has run 1,459 Facebook and Instagram ads since Jul 2019, and 1,428 are live right now. Its active ads are 62% image, 37% video, 0% carousel, and 60 run as partnership ads with creators. They reach mostly men aged 35-44 in the United States. Most of them send traffic to zillow.com.

Total ads: 1,459
Live now: 1,428
Video share: 37%
Partnership ads: 60
Top market: US
Advertising since: Jul 2019

1,459 ads · most seen first

Zillow ad hooks

The opening line of each of Zillow's most-seen video and image ads.

01is it rude to ask the ghost to be my co-signer
02Is it rude to ask the ghost to be my co-signer?
03sooo are we going inside or putting the car in reverse?
04be honest...
05still thinking about the one that got away
06priorities are priorities
07Every home has a little character...
08It all starts with your agent and Zillow.

Zillow ad headlines

Headline	Ads	Longest run
Someday Starts Today	691	242d
Start Your Someday	202	114d
Engage Buyers Ready To Act	187	166d
Turn Visibility Into Action	144	166d
Stand Out In Local Search	132	183d
Show Up Where It Counts	118	183d
200 N Dearborn St , Chicago, Il 60601	98	241d
Claim Your Edge Today	96	174d
Upgrade Your Listings	96	174d
1370 Nw 18th St , Ankeny, Ia 50023	86	241d

Longest-running Zillow ad copy

Ad copy	Ads	Longest run
You can get a mortgage right from Zillow Home Loans, with competitive rates and top-rated loan officers like Joey.	1	543d
You look like you're ready to buy your first home. It's me, the budgetista. Take the first step and use the viability tool on Zillow to see what you can afford. Get a personalized home budget based on your finances and current interest…	1	543d
Find an agent, tour homes and get the one you love — it’s all possible with Zillow.	150	319d
Zillow makes it simple to find an agent, book tours and see what you can afford — so you can get the home you’re looking for.	90	319d
Tour homes and connect with a local agent seamlessly with Zillow®. Schedule a tour today.	108	318d
Thinking about making a move? We’ve got you covered. Connect with an agent today and see what’s possible.	84	318d
Find an apartment in your budget. Zillow makes it easy by showing upfront pricing, fees and special offers on many listings.	60	300d
Make big life moves feel easy with Zillow Rentals. Search apartments, tour, apply and even pay rent online on select units.	60	300d
Rent an apartment the easy way. Search, save, tour and sign with Zillow Rentals.	60	300d
Zillions of renters aren’t wrong. Find your next apartment on the most-visited rentals network.	60	300d

Zillow landing pages

https://www.zillow.com/today/148 ads · 12%
https://www.zillow.com/homes/127 ads · 10%
http://fb.me/113 ads · 9%
https://grow.zillow.com/showcase/98 ads · 8%
https://www.zillow.com/homeloans/98 ads · 8%
https://www.zillow.com/homes/apartment-communities/72 ads · 6%
https://grow.zillow.com/explore-premier-agent57 ads · 5%
https://grow.zillow.com/showcase45 ads · 4%
https://www.zillow.com/agents/37 ads · 3%
https://www.zillow.com/buy/integrated-services/36 ads · 3%

Zillow new ads per month

Oct 2026116
Sep 2026113
Aug 2026240
Jul 2026178
Jun 2026159
May 2026427
Apr 2026133
Mar 202645
Feb 20262
Jan 202617
Dec 202514
May 20255

Zillow ads FAQ

How many ads is Zillow running on Facebook and Instagram?: As of Nov 2026, Zillow has 1,428 active ads and 1,459 ads in total in the Meta Ad Library.
What kind of ads does Zillow run?: Zillow's active ads are 62% image (827), 37% video (499), 0% carousel (6).
Who does Zillow target with its ads?: Based on the reach Meta reports for its ads, Zillow reaches mostly men aged 35-44 in the United States.
How often does Zillow launch new ads?: Zillow has been advertising on Meta since Jul 2019. It launched 116 new ads in Oct 2026.
What is Zillow's most used ad headline?: "Someday Starts Today" — used on 691 ads.
Where do Zillow's ads send people?: Most Zillow ads send traffic to zillow.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Zillow?: Brands with similar ads include Wix, Zonli_home, Molekule, Sodastream, Spotify.
What hooks does Zillow use in its ads?: Zillow's most-seen ads open with lines like "is it rude to ask the ghost to be my co-signer", "Is it rude to ask the ghost to be my co-signer?", "sooo are we going inside or putting the car in reverse?".
Where can I watch Zillow's video ads and commercials?: This page lists Zillow's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Zillow ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

AdManage

Research 13.6M+ ads from 39,000+ brands. Launch your own 10x faster.

Save winning ads to boards, then bulk-launch your versions to Meta, TikTok and 13 more channels.

See plans Book a demo

13.6M+ ads · 39,000+ brands

Research and launch 10x faster with AdManage

See plans