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Insurance ads on Meta

Nobody wants to think about insurance, so these ads have to earn attention first, often with humor or a recurring character, then promise a quick quote.

45 ad examples8 brands15 videos

Insurance ad examples

Feed-style previews. Open any ad for its full creative and copy.

  1. HomeQuote Explorer® makes it easy to track down the right insurance rate for you.

    Progressive Meta ad: HomeQuote Explorer®

    progressive.com

    HomeQuote Explorer®

    Get Quote
    Video ad · Started 20d ago
  2. Explore a career with the good neighbor!

    State Farm Meta ad creative

    jobs.statefarm.com

    Learn More
    Video ad · Started 133d ago
  3. Wherever you’re headed, GEICO helps keep you covered.

    GEICO Meta ad: RV Insurance with GEICO

    RV Insurance with GEICO

    Call now
    Image ad · Started 21d ago
  4. With Allstate's Accident Forgiveness option, your rates won't go up just because of an accident. Even if it was your fault.

    Allstate Meta ad: Get a quote

    allstate.com

    Get a quote

    Get Quote
    Image ad · Started 61d ago
  5. For ten years, the Aviva Community Fund has proudly supported people turning belief into action and action into impact 💛

    Aviva Meta ad: Celebrating 10 years of the Aviva Community Fund.

    aviva.com

    Celebrating 10 years of the Aviva Community Fund.

    Learn More
    Video ad · Started 440d ago
  6. There are plenty of other things you can overpay for. Coffee. Trains. Airport food. Airport drinks too.

    Lemonade Meta ad: Lemonade Contents Insurance

    lemonade.com

    Lemonade Contents Insurance

    Learn More
    Image ad · Started 362d ago
  7. Private health cover for less than a coffee? See why Bupa might be worth a second look.

    Bupa UK Meta ad: Get a quote in minutes

    bupa.co.uk

    Get a quote in minutes

    Get Quote
    Video ad · Started 350d ago
  8. Get £20 to spend with 100+ brands plus year-round hot drinks when you buy car insurance

    Confused.com Meta ad: Get rewarded

    confused.com

    Get rewarded

    Get Quote
    Image ad · Started 236d ago
  9. Find sweet options to fit your needs with the Name Your Price® tool.

    Progressive Meta ad: Craving a fair rate?

    progressive.com

    Craving a fair rate?

    Get Quote
    Video ad · Started 17d ago
  10. Explore a career with the good neighbor!

    State Farm Meta ad creative

    jobs.statefarm.com

    Learn More
    Video ad · Started 133d ago
  11. Keep your personal items safe with GEICO RV Insurance.

    GEICO Meta ad: RV Insurance with GEICO

    RV Insurance with GEICO

    Call now
    Image ad · Started 21d ago
  12. With Allstate's Accident Forgiveness option, we won’t raise your rates just because of an accident. Even if it was your fault.

    Allstate Meta ad: Get a quote

    allstate.com

    Get a quote

    Get Quote
    Image ad · Started 61d ago
  13. Millions trust us to help look after their loved ones' financial future. We've got you covered. T&Cs apply.

    Aviva Meta ad: Aviva life insurance

    aviva.co.uk

    Aviva life insurance

    Learn More
    Image ad · Started 165d ago
  14. Add-ons like Protection Away From Home and Accidental Damage to Mobile Devices give you the all the cover you need.

    Lemonade Meta ad: Lemonade Contents Insurance

    lemonade.com

    Lemonade Contents Insurance

    Learn More
    Image ad · Started 362d ago
  15. Now, DNA insights have the power to transform your healthcare.

    Bupa UK Meta ad: Discover now with Bupa

    bupa.co.uk

    Discover now with Bupa

    Learn More
    Image ad · Started 399d ago
  16. Get £20 to spend with 100+ brands plus year-round hot drinks when you buy car insurance

    Confused.com Meta ad: Confused.com

    confused.com

    Confused.com

    Get Quote
    Image ad · Started 322d ago
  17. Tell the Name Your Price® tool what you want to pay for the coverage you need—and get a great policy.

    Progressive Meta ad: A tale of low rates

    progressive.com

    A tale of low rates

    Get Quote
    Video ad · Started 17d ago
  18. Today’s the day to bundle and save on car insurance with State Farm!

    State Farm Meta ad: Bundle & Save today

    statefarm.com

    Bundle & Save today

    Get Quote
    Video ad · Started 182d ago
  19. Whoever you adventure with, drive with peace of mind when you choose GEICO's 24/7 Emergency Roadside Service.

    GEICO Meta ad: We insure the little moments.

    geico.com

    We insure the little moments.

    Get Quote
    Image ad · Started 35d ago
  20. With Allstate's Accident Forgiveness option, your rates won't go up just because of an accident. Even if it was your fault.

    Allstate Meta ad: Get a quote

    allstate.com

    Get a quote

    Get quote
    Image ad · Started 60d ago
  21. For ten years, the Aviva Community Fund has proudly supported people turning belief into action and action into impact 💛

    Aviva Meta ad: Celebrating 10 years of the Aviva Community Fund.

    aviva.com

    Celebrating 10 years of the Aviva Community Fund.

    Learn More
    Video ad · Started 440d ago
  22. Add-ons like Protection Away From Home and Accidental Damage to Mobile Devices give you the all the cover you need.

    Lemonade Meta ad: Lemonade Contents Insurance

    lemonade.com

    Lemonade Contents Insurance

    Learn More
    Image ad · Started 399d ago
  23. A Bupa health check can give you insights, understanding and an action plan to help you stay in control of your own health. So you can look to the future with confidence. GET A FREE MEDICATION CHECK (WORTH £195) when you book your health check. Unlock your body’s personalised…

    Bupa UK Meta ad: Health Checks For Staying Well

    bupa.co.uk

    Health Checks For Staying Well

    Learn More
    Image ad · Started 336d ago
  24. Choose a reward & enjoy year-round hot drinks every time you buy car insurance

    Confused.com Meta ad: Compare prices

    confused.com

    Compare prices

    Get Quote
    Image ad · Started 236d ago
  25. Chew on this: Drivers who save by switching to Progressive save $975 on average. Tap for a quote.

    Progressive Meta ad: Savor the savings

    progressive.com

    Savor the savings

    Get quote
    Image ad · Started 17d ago
  26. Buying a new car is a good time to look at new coverage too. We can help you save.

    State Farm Meta ad: Switch & Save

    statefarm.com

    Switch & Save

    Get Quote
    Image ad · Started 182d ago
  27. It feels good to know help is just a call away. With GEICO's 24/7 Emergency Roadside Service, we'll get you back on the road in no time... no jack required.

    GEICO Meta ad: Auto Insurance

    geico.com

    Auto Insurance

    Get Quote
    Image ad · Started 35d ago
  28. With Allstate's Accident Forgiveness option, we won’t raise your rates just because of an accident. Even if it was your fault.

    Allstate Meta ad: Get a quote

    allstate.com

    Get a quote

    Get quote
    Image ad · Started 60d ago
  29. What type of ISA could best suit your financial goals - stocks and shares or cash? We can help you decide...

    Aviva Meta ad: Aviva Wealth

    aviva.co.uk

    Aviva Wealth

    Learn More
    Image ad · Started 391d ago
  30. Add-ons like Protection Away From Home and Accidental Damage to Mobile Devices give you the all the cover you need.

    Lemonade Meta ad: Lemonade Contents Insurance

    lemonade.com

    Lemonade Contents Insurance

    Learn More
    Image ad · Started 412d ago
  31. Insurance feels better when you've just used Confused.com

    Confused.com Meta ad: Compare prices

    confused.com

    Compare prices

    Get Quote
    Video ad · Started 489d ago
  32. Chew on this: Drivers who save by switching to Progressive save $975 on average. Tap for a quote.

    Progressive Meta ad: Savor the savings

    progressive.com

    Savor the savings

    Get quote
    Image ad · Started 17d ago
  33. Get a quote and see how much you could save with State Farm.

    State Farm Meta ad: Get a Quote

    statefarm.com

    Get a Quote

    Get Quote
    Video ad · Started 147d ago
  34. Whoever you adventure with, drive with peace of mind when you choose GEICO's 24/7 Emergency Roadside Service.

    GEICO Meta ad: We insure the little moments.

    geico.com

    We insure the little moments.

    Get Quote
    Image ad · Started 35d ago
  35. This is one notification you don’t want to ignore. Safe drivers could save 40% on auto insurance.

    Allstate Meta ad: Safe driving pays off.

    allstate.com

    Safe driving pays off.

    Get Quote
    Image ad · Started 62d ago
  36. We help protect millions across the UK, and in 2025 we paid out 98.7% of life insurance claims. We've got you covered. T&Cs apply.

    Aviva Meta ad: Aviva life insurance

    aviva.co.uk

    Aviva life insurance

    Learn More
    Image ad · Started 165d ago
  37. You're probably reading this on a device worth around £1k. Your stuff adds up.

    Lemonade Meta ad: Lemonade Contents Insurance

    lemonade.com

    Lemonade Contents Insurance

    Learn More
    Image ad · Started 421d ago
  38. Insurance feels better when you've just used Confused.com

    Confused.com Meta ad: Compare prices

    confused.com

    Compare prices

    Get Quote
    Video ad · Started 489d ago
  39. Looking for auto coverage that grooves with your budget? Tell us how much you want to pay and we’ll help you get a good price. ✌️

    Progressive Meta ad: If you dig it, we dig it.

    progressive.com

    If you dig it, we dig it.

    Get quote
    Image ad · Started 17d ago
  40. Your quote is waiting for you.

    State Farm Meta ad creative

    statefarm.com

    Get Quote
    Video ad · Started 182d ago
  41. Need a hand bundling your insurance? GEICO is here to help you save more.

    GEICO Meta ad: Bundle And Save With GEICO

    geico.com

    Bundle And Save With GEICO

    Get Quote
    Video ad · Started 35d ago
  42. See why customers give Allstate 5 stars. Stop searching and find out how much you could save on auto insurance.

    Allstate Meta ad: Get a quote

    allstate.com

    Get a quote

    Get Quote
    Image ad · Started 53d ago
  43. For over 300 years, we've been helping to protect families across the UK. We've got you covered. T&Cs apply.

    Aviva Meta ad: Aviva life insurance

    aviva.co.uk

    Aviva life insurance

    Learn More
    Image ad · Started 297d ago
  44. Protect your stuff in as little as 90 seconds, from just £4/mo with Lemonade Content Insurance.

    Lemonade Meta ad: Lemonade Contents Insurance

    lemonade.com

    Lemonade Contents Insurance

    Learn more
    Video ad · Started 362d ago
  45. Get rewarded for buying car insurance with Confused.com

    Confused.com Meta ad: Get £20 off your food shop

    confused.com

    Get £20 off your food shop

    Get Quote
    Image ad · Started 236d ago

Insurance creative guide

What is being covered, and for whom?

An insurance ad may lead with a familiar mishap, a quoted price or reassurance about the claims process. Compare which risk the creative makes concrete and whether it identifies the type of policy. A memorable scenario does not by itself explain the cover being offered.

Check the assumptions behind savings and price statements, including eligibility and the market. Compare the next step: a quote form, an adviser conversation and a policy purchase ask for different levels of commitment. Cover details belong in the policy information, not inferences from a short ad.

Creative angles to compare

  1. 01

    A named saving or a quick quote as the call to action.

  2. 02

    Mascots and recurring characters, which make a dull category easier to remember.

  3. 03

    App-first challengers selling speed and simple claims.

Messages from these campaigns

Compare the language these advertisers use in the examples above.

Progressive
“HomeQuote Explorer® makes it easy to track down the right insurance rate for you.”
View this Progressive ad →
State Farm
“Explore a career with the good neighbor!”
View this State Farm ad →
GEICO
“Wherever you’re headed, GEICO helps keep you covered.”
View this GEICO ad →

Explore insurance brands

Continue into a brand’s ad library for more creatives, copy and landing pages.