Facebook & Instagram ad inspiration
Insurance ads on Meta
Nobody wants to think about insurance, so these ads have to earn attention first, often with humor or a recurring character, then promise a quick quote.
Insurance ad examples
Feed-style previews. Open any ad for its full creative and copy.
HomeQuote Explorer® makes it easy to track down the right insurance rate for you.
Get Quoteprogressive.com
HomeQuote Explorer®
Video ad · Started 20d agoExplore a career with the good neighbor!
Learn Morejobs.statefarm.com
Video ad · Started 133d agoWherever you’re headed, GEICO helps keep you covered.
Call nowRV Insurance with GEICO
Image ad · Started 21d agoWith Allstate's Accident Forgiveness option, your rates won't go up just because of an accident. Even if it was your fault.
Get Quoteallstate.com
Get a quote
Image ad · Started 61d agoFor ten years, the Aviva Community Fund has proudly supported people turning belief into action and action into impact 💛
Learn Moreaviva.com
Celebrating 10 years of the Aviva Community Fund.
Video ad · Started 440d agoThere are plenty of other things you can overpay for. Coffee. Trains. Airport food. Airport drinks too.
Learn Morelemonade.com
Lemonade Contents Insurance
Image ad · Started 362d agoPrivate health cover for less than a coffee? See why Bupa might be worth a second look.
Get Quotebupa.co.uk
Get a quote in minutes
Video ad · Started 350d agoGet £20 to spend with 100+ brands plus year-round hot drinks when you buy car insurance
Get Quoteconfused.com
Get rewarded
Image ad · Started 236d agoFind sweet options to fit your needs with the Name Your Price® tool.
Get Quoteprogressive.com
Craving a fair rate?
Video ad · Started 17d agoExplore a career with the good neighbor!
Learn Morejobs.statefarm.com
Video ad · Started 133d agoKeep your personal items safe with GEICO RV Insurance.
Call nowRV Insurance with GEICO
Image ad · Started 21d agoWith Allstate's Accident Forgiveness option, we won’t raise your rates just because of an accident. Even if it was your fault.
Get Quoteallstate.com
Get a quote
Image ad · Started 61d agoMillions trust us to help look after their loved ones' financial future. We've got you covered. T&Cs apply.
Learn Moreaviva.co.uk
Aviva life insurance
Image ad · Started 165d agoAdd-ons like Protection Away From Home and Accidental Damage to Mobile Devices give you the all the cover you need.
Learn Morelemonade.com
Lemonade Contents Insurance
Image ad · Started 362d agoNow, DNA insights have the power to transform your healthcare.
Learn Morebupa.co.uk
Discover now with Bupa
Image ad · Started 399d agoGet £20 to spend with 100+ brands plus year-round hot drinks when you buy car insurance
Get Quoteconfused.com
Confused.com
Image ad · Started 322d agoTell the Name Your Price® tool what you want to pay for the coverage you need—and get a great policy.
Get Quoteprogressive.com
A tale of low rates
Video ad · Started 17d agoToday’s the day to bundle and save on car insurance with State Farm!
Get Quotestatefarm.com
Bundle & Save today
Video ad · Started 182d agoWhoever you adventure with, drive with peace of mind when you choose GEICO's 24/7 Emergency Roadside Service.
Get Quotegeico.com
We insure the little moments.
Image ad · Started 35d agoWith Allstate's Accident Forgiveness option, your rates won't go up just because of an accident. Even if it was your fault.
Get quoteallstate.com
Get a quote
Image ad · Started 60d agoFor ten years, the Aviva Community Fund has proudly supported people turning belief into action and action into impact 💛
Learn Moreaviva.com
Celebrating 10 years of the Aviva Community Fund.
Video ad · Started 440d agoAdd-ons like Protection Away From Home and Accidental Damage to Mobile Devices give you the all the cover you need.
Learn Morelemonade.com
Lemonade Contents Insurance
Image ad · Started 399d agoA Bupa health check can give you insights, understanding and an action plan to help you stay in control of your own health. So you can look to the future with confidence. GET A FREE MEDICATION CHECK (WORTH £195) when you book your health check. Unlock your body’s personalised…
Learn Morebupa.co.uk
Health Checks For Staying Well
Image ad · Started 336d agoChoose a reward & enjoy year-round hot drinks every time you buy car insurance
Get Quoteconfused.com
Compare prices
Image ad · Started 236d agoChew on this: Drivers who save by switching to Progressive save $975 on average. Tap for a quote.
Get quoteprogressive.com
Savor the savings
Image ad · Started 17d agoBuying a new car is a good time to look at new coverage too. We can help you save.
Get Quotestatefarm.com
Switch & Save
Image ad · Started 182d agoIt feels good to know help is just a call away. With GEICO's 24/7 Emergency Roadside Service, we'll get you back on the road in no time... no jack required.
Get Quotegeico.com
Auto Insurance
Image ad · Started 35d agoWith Allstate's Accident Forgiveness option, we won’t raise your rates just because of an accident. Even if it was your fault.
Get quoteallstate.com
Get a quote
Image ad · Started 60d agoWhat type of ISA could best suit your financial goals - stocks and shares or cash? We can help you decide...
Learn Moreaviva.co.uk
Aviva Wealth
Image ad · Started 391d agoAdd-ons like Protection Away From Home and Accidental Damage to Mobile Devices give you the all the cover you need.
Learn Morelemonade.com
Lemonade Contents Insurance
Image ad · Started 412d agoInsurance feels better when you've just used Confused.com
Get Quoteconfused.com
Compare prices
Video ad · Started 489d agoChew on this: Drivers who save by switching to Progressive save $975 on average. Tap for a quote.
Get quoteprogressive.com
Savor the savings
Image ad · Started 17d agoGet a quote and see how much you could save with State Farm.
Get Quotestatefarm.com
Get a Quote
Video ad · Started 147d agoWhoever you adventure with, drive with peace of mind when you choose GEICO's 24/7 Emergency Roadside Service.
Get Quotegeico.com
We insure the little moments.
Image ad · Started 35d agoThis is one notification you don’t want to ignore. Safe drivers could save 40% on auto insurance.
Get Quoteallstate.com
Safe driving pays off.
Image ad · Started 62d agoWe help protect millions across the UK, and in 2025 we paid out 98.7% of life insurance claims. We've got you covered. T&Cs apply.
Learn Moreaviva.co.uk
Aviva life insurance
Image ad · Started 165d agoYou're probably reading this on a device worth around £1k. Your stuff adds up.
Learn Morelemonade.com
Lemonade Contents Insurance
Image ad · Started 421d agoInsurance feels better when you've just used Confused.com
Get Quoteconfused.com
Compare prices
Video ad · Started 489d agoLooking for auto coverage that grooves with your budget? Tell us how much you want to pay and we’ll help you get a good price. ✌️
Get quoteprogressive.com
If you dig it, we dig it.
Image ad · Started 17d agoYour quote is waiting for you.
Get Quotestatefarm.com
Video ad · Started 182d agoNeed a hand bundling your insurance? GEICO is here to help you save more.
Get Quotegeico.com
Bundle And Save With GEICO
Video ad · Started 35d agoSee why customers give Allstate 5 stars. Stop searching and find out how much you could save on auto insurance.
Get Quoteallstate.com
Get a quote
Image ad · Started 53d agoFor over 300 years, we've been helping to protect families across the UK. We've got you covered. T&Cs apply.
Learn Moreaviva.co.uk
Aviva life insurance
Image ad · Started 297d agoProtect your stuff in as little as 90 seconds, from just £4/mo with Lemonade Content Insurance.
Learn morelemonade.com
Lemonade Contents Insurance
Video ad · Started 362d agoGet rewarded for buying car insurance with Confused.com
Get Quoteconfused.com
Get £20 off your food shop
Image ad · Started 236d ago
Insurance creative guide
What is being covered, and for whom?
An insurance ad may lead with a familiar mishap, a quoted price or reassurance about the claims process. Compare which risk the creative makes concrete and whether it identifies the type of policy. A memorable scenario does not by itself explain the cover being offered.
Check the assumptions behind savings and price statements, including eligibility and the market. Compare the next step: a quote form, an adviser conversation and a policy purchase ask for different levels of commitment. Cover details belong in the policy information, not inferences from a short ad.
Creative angles to compare
- 01
A named saving or a quick quote as the call to action.
- 02
Mascots and recurring characters, which make a dull category easier to remember.
- 03
App-first challengers selling speed and simple claims.
Messages from these campaigns
Compare the language these advertisers use in the examples above.
“HomeQuote Explorer® makes it easy to track down the right insurance rate for you.”View this Progressive ad →
“Explore a career with the good neighbor!”View this State Farm ad →
“Wherever you’re headed, GEICO helps keep you covered.”View this GEICO ad →
Explore insurance brands
Continue into a brand’s ad library for more creatives, copy and landing pages.
- Progressive ads6 examples in this gallery
- State Farm ads6 examples in this gallery
- GEICO ads6 examples in this gallery
- Allstate ads6 examples in this gallery
- Aviva ads6 examples in this gallery
- Lemonade ads6 examples in this gallery
- Bupa UK ads3 examples in this gallery
- Confused.com ads6 examples in this gallery



