How many ads is Dossier running on Facebook and Instagram?

As of Nov 2026, Dossier has 1,412 active ads and 2,584 ads in total in the Meta Ad Library.

What kind of ads does Dossier run?

Dossier's active ads are 63% video (1,671), 34% image (913), 2% carousel (63).

Who does Dossier target with its ads?

Based on the reach Meta reports for its ads, Dossier reaches mostly women aged 25-34 in the United Kingdom.

How often does Dossier launch new ads?

Dossier has been advertising on Meta since Aug 2023. It launched 95 new ads in Oct 2026.

What is Dossier's most used ad headline?

"Find Your Signature Scent" — used on 460 ads.

Where do Dossier's ads send people?

Most Dossier ads link to trydossier.co.uk. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Dossier?

Brands with similar ads include Temu Mexico, Creator Academy, Warblue, Welmi App - Calorie Counter & Nutrition Assistant, kencko.

What hooks does Dossier use in its ads?

Dossier's most-seen ads open with lines like "Dossier is now available at Boots ✨Discover your favourite scents.", "{{product.brand}}", "Picking my my fave affordable luxury fragrance from @dossierperfumes at @bootsuk AD so glad it’s available instore now!".

Where can I watch Dossier's video ads and commercials?

This page lists Dossier's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Dossier ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Dossier ads

Facebook & Instagram ad library

1,412 live nowtrydossier.co.ukUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Dossier has run 2,584 Facebook and Instagram ads since Aug 2023, and 1,412 are live right now. Its active ads are 63% video, 34% image, 2% carousel, and 142 run as partnership ads with creators. They reach mostly women aged 25-34 in the United Kingdom. Most of them send traffic to trydossier.co.uk. Across all ads, Meta reports about 22.2M reach.

Total ads: 2,584
Live now: 1,412
Video share: 63%
Partnership ads: 142
Top market: UK
Advertising since: Aug 2023

2,584 ads · most seen first

Dossier ad hooks

The opening line of each of Dossier's most-seen video and image ads.

01Dossier is now available at Boots ✨Discover your favourite scents.
02{{product.brand}}
03Picking my my fave affordable luxury fragrance from @dossierperfumes at @bootsuk AD so glad it’s available instore now!
04Your next signature scent starts here
05Discover Dossier fragrances and find your next favorite scent.
06💥 Up to 20% off + an extra 20% with NEW20, for a limited time only!
07Meet Madelyn Cline's favourite side of vanilla.

Dossier ad headlines

Headline	Ads	Longest run
Find Your Signature Scent	460	145d
Meet Vanilla Expressions	396	107d
Discover Vanilla Expression by Madelyn Cline x Dossier	285	54d
Find Your Signature Vanilla	264	108d
Up to 40% Off !	228	20d
Dossier	200	1,168d
15% Off Extra ! Code : NEW15	194	172d
Black Friday : Up to 40% Off	186	13d
Up to 40% Off + 1 free perfume	160	7d
Introducing Vanilla Expressions.	152	108d

Longest-running Dossier ad copy

Ad copy	Ads	Longest run
This is your sign to shop on National Fragrance Day! The perfect excuse to try Dossier perfumes the affordable versions of iconic fragrances. And if you're not satisfied, you can send it back for a refund ;)	1	1,168d
Don't miss our special Father's Day offer! Choose the perfect perfume for your dad from our luxury perfume collection, starting at just $29. Order now and save up to 20% on your purchase!	1	1,168d
Introducing Dossier Home: Fill any room with the smell of luxury	1	1,168d
Dossier, the fair alternative to luxury perfumes made with high-quality ingredients, just like the most expensive brands… but from only $29	1	1,168d
Dossier has mastered iconic perfumes of the past. Now meet our Candles! Just like our perfumes, Dossier Candles are the highest quality, eco conscious, and fairly priced.	1	1,168d
Find what’s lost. Shop lost americana by mgk NOW exclusively on dossier.co	15	304d
🌟 Big launch alert: It Factor is HERE. 4 iconic influencers can't get enough. Try the scent of the moment, now live!	2	304d
🍂 Meet Autumn Rendez-vous: warm, spicy, unforgettable. Shop the new Dossier Original now	2	304d
Discover Dossier Perfume, Fair-priced Luxury perfume from $29! Inspired by designer fragrances, get the premium quality scents, no markups necessary.	35	223d
Airy Linens just dropped — crisp at first, pure comfort after. ✨ Fresh linen meets a breeze of white flowers for a scent that feels like a dream. From $49.	2	216d

Dossier landing pages

https://trydossier.co.uk/collections/all883 ads · 34%
https://dossier.co/collections/vanilla-expressions358 ads · 14%
https://dossier.co/collections/all-perfumes279 ads · 11%
https://trydossier.co.uk/collections/vanilla-expressions223 ads · 9%
https://dossier.co/collections/vanilla-expressions?srsltid=AfmBOorJ9_5izhUus93QmpyZ7ceyIZG6bnwgiSCbp3ojb5h2u6FXyDRy67 ads · 3%
https://dossier.co/pages/nolita-boutique58 ads · 2%
https://dossier.co/collections/dossier-originals#polly-pocket55 ads · 2%
https://dossier.co/products/gourmand-strawberry?Size=50mL33 ads · 1%
https://dossier.co/pdp/free-3ml-samples?samplingAd=true30 ads · 1%
https://trydossier.co.uk/collections/originals#polly-pocket-collection26 ads · 1%

Dossier new ads per month

Oct 202695
Sep 2026390
Aug 2026160
Jul 2026553
Jun 2026172
May 2026228
Apr 2026182
Mar 2026124
Feb 202662
Jan 202621
Dec 2025185
Nov 2025298

Dossier ads FAQ

How many ads is Dossier running on Facebook and Instagram?: As of Nov 2026, Dossier has 1,412 active ads and 2,584 ads in total in the Meta Ad Library.
What kind of ads does Dossier run?: Dossier's active ads are 63% video (1,671), 34% image (913), 2% carousel (63).
Who does Dossier target with its ads?: Based on the reach Meta reports for its ads, Dossier reaches mostly women aged 25-34 in the United Kingdom.
How often does Dossier launch new ads?: Dossier has been advertising on Meta since Aug 2023. It launched 95 new ads in Oct 2026.
What is Dossier's most used ad headline?: "Find Your Signature Scent" — used on 460 ads.
Where do Dossier's ads send people?: Most Dossier ads link to trydossier.co.uk. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Dossier?: Brands with similar ads include Temu Mexico, Creator Academy, Warblue, Welmi App - Calorie Counter & Nutrition Assistant, kencko.
What hooks does Dossier use in its ads?: Dossier's most-seen ads open with lines like "Dossier is now available at Boots ✨Discover your favourite scents.", "{{product.brand}}", "Picking my my fave affordable luxury fragrance from @dossierperfumes at @bootsuk AD so glad it’s available instore now!".
Where can I watch Dossier's video ads and commercials?: This page lists Dossier's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Dossier ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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