Bupa Group ads
Facebook & Instagram ad libraryBupa Group has run 201 Facebook and Instagram ads since Feb 2023, and 29 are live right now. Its active ads are 47% video, 38% image, 15% carousel, and 48 run as partnership ads with creators. They reach mostly women aged 55-64 in the United Kingdom. Most of them send traffic to instagram.com. Across all ads, Meta reports about 16.5M reach.
- Total ads
- 201
- Live now
- 29
- Video share
- 47%
- Partnership ads
- 48
- Top market
- UK
- Advertising since
- Feb 2023
- 153d
Has art ever given you the chills? Here’s what’s going on in your brain when ‘aesthetic emotions’ are activated, and why they can be good for you.
- 171d
Creativity, such as engaging in visual art, is powerful in ways that we’re only just starting to fully understand in neuroscience – and you don’t need to be…
- 509d
Four in five people believe talking about health can support mental and physical wellbeing. Yet half of us avoid sharing health concerns. We asked six people…
Learn more · bupa.com
- 509d
Bupa believes it’s healthy to talk about health. Our research shows that half of us still avoid sharing our health concerns, despite four in five people…
Learn more · bupa.com
- 166d
We’re working with artists, athletes, and storytellers from around the world to inspire more people to open up about health. Check back tomorrow to see what…
41dWhat happens when Joe Wicks goes on a movement fast? Find out in episode 1 of Health or Hype, a podcast from Joe Wicks and Bupa 🎧 Link in bio.
Listen now · podfollow.com
150dYou don’t have to be a full-time artist to express yourself. What was the last creative thing you did? Even doodling counts 🎨 #ExpressYourHealth
150dCome and see what health can look like through someone else’s eyes 🎨Artists, athletes and storytellers from around the world have each shared their own health story through art
Come and see what health can look like through someone else’s eyes 🎨 Artists, athletes and storytellers from around the world have each shared their own…
Open Dropdown
- 330d
For chef and creative @gazoakley, what began as growing food became a lesson in circular living. Creating compost changed his perspective on the world, from…
- 112d
Is cacao actually healthy? 🍫 This #WorldChocolateDay, we're taking a closer look at the wellness drink everyone's talking about. Cacao is having a moment…
41dWhat happens when Joe moves less?
Joe Wicks cuts his movement to just 2,000 steps a day. See how he gets on, with insight from movement coach Darryl Edwards, in Health or Hype from Joe Wicks…
Listen Now · podfollow.com
33dCan you try too hard to get to sleep?
Could trying too hard to get a good night’s sleep actually make it harder? Sleep Scientist Dr. Sophie Bostock explores the answer in Health or Hype from Joe…
Listen now · bupa.com
40dWhy sitting less matters
We spend a lot of our day sitting down. Movement coach Darryl Edwards looks at the effects of this in Health or Hype from Joe Wicks and Bupa. Watch or listen…
Listen Now · bupa.com
27dCan you befriend anxiety?
What if we stopped fighting anxiety? 👀 Joe Wicks explores whether learning to work with anxiety, rather than against it, could make a difference in Health or…
Listen Now · bupa.com
40dWhat happens when Joe moves less?
Joe Wicks cuts his movement to just 2,000 steps a day. See how he gets on, with insight from movement coach Darryl Edwards, in Health or Hype from Joe Wicks…
Listen Now · bupa.com
33dThe 5-hour sleep experiment
What happens when Joe cuts his sleep to just five hours? Find out in Health or Hype from Joe Wicks and Bupa.
Listen now · bupa.com
- 353d
A simple encounter with a woodpecker at age 15 changed @birdnerdeem’s life forever. ‘Rudeboy’ is a short film for Planet Health Stories, a series in…
- 509d
“I was in denial – breast cancer couldn’t be happening to me.” Bupa believes it’s healthy to talk about health. That's why we're encouraging people to make…
Learn more · bupa.com
- 346d
The more @mustiymk connects with nature, the more he remembers why he creates in the first place. “The Origin of Inspiration” is our third short film for…
41dCould nature help us switch off?
Joe Wicks spends 24 hours alone in nature, away from everyday distractions. See how it affects him in Health or Hype from Joe Wicks and Bupa. Watch or listen…
Listen Now · podfollow.com
27dWhat if we stopped fighting anxiety? 👀 Joe Wicks explores whether learning to work with anxiety, rather than against it, could make a difference. Watch or…
Listen now · bupa.com
40dOn the sofa? For episode 1 of Health or Hype, I drastically reduced my movement – and the results surprised me… Watch or listen to the Movement episode of…
Listen now · podfollow.com
- 325d
The trailer for Planet Health Stories. Twelve filmmakers across six countries, telling the story of our planet’s health: perhaps the ultimate health story…
- 508d
“When I met another Deaf person with ADHD, it changed everything.” Bupa believes it’s healthy to talk about health. That's why we're encouraging people to…
Learn more · bupa.com
Bupa Group ad hooks
The opening line of each of Bupa Group's most-seen video and image ads.
- 01Has art ever given you the chills?
- 02Creativity, such as engaging in visual art, is powerful in ways that we’re only just starting to fully understand in neuroscience – and…
- 03Four in five people believe talking about health can support mental and physical wellbeing.
- 04Bupa believes it’s healthy to talk about health.
- 05We’re working with artists, athletes, and storytellers from around the world to inspire more people to open up about health.
- 06What happens when Joe Wicks goes on a movement fast?
- 07You don’t have to be a full-time artist to express yourself.
- 08Come and see what health can look like through someone else’s eyes
Bupa Group ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| Bupa Group | 46 | 23d |
| Bupa (@bupa) • Instagram photos and videos | 29 | 12d |
| Listen to Health or Hype from Joe Wicks and Bupa now | 18 | 32d |
| WIRED | 16 | 19d |
| Health or Hype episode 3: Food | 16 | 27d |
| {{product.name}} | 12 | 28d |
| What happens when Joe moves less? | 10 | 39d |
| A different approach to getting active | 10 | 39d |
| Bupa Group - corporate news and financials | 10 | 6d |
| Why sitting less matters | 10 | 39d |
Longest-running Bupa Group ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| Our health and the planet’s health are interlinked. When we care for one, we protect the other. Stories have the power to help more people understand this connection. They can inspire us to act, encourage us to join forces, and show that… | 2 | 71d |
| Joe Wicks cuts his movement to just 2,000 steps a day. See how he gets on, with insight from movement coach Darryl Edwards, in Health or Hype from Joe Wicks and Bupa. Watch or listen now 🎧 | 10 | 39d |
| What does spending time in nature actually do to our brains? Joe finds out in Health or Hype from Joe Wicks and Bupa. Watch or listen now 🎧 | 4 | 39d |
| Can spending just a few minutes in nature change the way we feel? Find out in Health or Hype from Joe Wicks and Bupa. Watch or listen now 🎧 | 6 | 39d |
| Joe Wicks spends 24 hours alone in nature, away from everyday distractions. See how it affects him in Health or Hype from Joe Wicks and Bupa. Watch or listen now 🎧 | 6 | 39d |
| We spend a lot of our day sitting down. Movement coach Darryl Edwards looks at the effects of this in Health or Hype from Joe Wicks and Bupa. Watch or listen now 🎧 | 10 | 39d |
| Could making movement more playful help us enjoy it more? Movement coach Darryl Edwards shares his approach in Health or Hype from Joe Wicks and Bupa. Watch or listen now 🎧 | 10 | 39d |
| Think of your gut microbes as pets. Dietitian and Nutritionist Dr. Megan Rossi explains how to look after them in Health or Hype from Joe Wicks and Bupa. | 1 | 34d |
| Fibre does more than you might think. Dietitian and Nutritionist Dr. Megan Rossi explores why our gut needs it in Health or Hype from Joe Wicks and Bupa. | 2 | 34d |
| Most of us aren’t getting enough fibre. Dietitian and Nutritionist Dr. Megan Rossi explains why it matters in Health or Hype from Joe Wicks and Bupa. | 2 | 34d |
Bupa Group landing pages
- http://instagram.com/bupa29 ads · 18%
- https://www.wired.com/sponsored/story/bupa-health-stories-sir-john-kirwan?utm_source=facebook&utm_medium=social&utm_campaign=paid-spon-citizennet_Q4202520 ads · 12%
- https://bupa.com/impact/action/health-or-hype/episode-1?utm_campaign=Health_Or_Hype&utm_source=Meta&utm_medium=paid_social&utm_content={{ad.name}}17 ads · 10%
- https://podfollow.com/bupahealthorhype?utm_campaign=Health_Or_Hype&utm_source=Meta&utm_medium=paid_social&utm_content={{ad.name}}17 ads · 10%
- https://www.bupa.com/impact/action/health-or-hype/episode-512 ads · 7%
- https://www.bupa.com/impact/action/health-or-hype/episode-310 ads · 6%
- https://www.bupa.com/impact/action/health-or-hype/episode-410 ads · 6%
- https://bupa.com/impact/action/health-or-hype/episode-2?utm_campaign=Health_Or_Hype&utm_source=Meta&utm_medium=paid_social&utm_content={{ad.name}}9 ads · 5%
- https://www.wired.com/sponsored/story/the-new-anatomy-of-healthcare-bupa?utm_source=meta&utm_medium=social&utm_campaign=paid-spon-citizennet_Q420258 ads · 5%
- https://www.instagram.com/bupa/4 ads · 2%
Bupa Group new ads per month
- Oct 202627
- Sep 202657
- Aug 20264
- Jul 20265
- Jun 202615
- May 20262
- Apr 20266
- Mar 20268
- Feb 20264
- Jan 20262
- Dec 20253
- Nov 202513
Bupa Group ads FAQ
- How many ads is Bupa Group running on Facebook and Instagram?
- As of Nov 2026, Bupa Group has 29 active ads and 201 ads in total in the Meta Ad Library.
- What kind of ads does Bupa Group run?
- Bupa Group's active ads are 47% video (111), 38% image (90), 15% carousel (35).
- Who does Bupa Group target with its ads?
- Based on the reach Meta reports for its ads, Bupa Group reaches mostly women aged 55-64 in the United Kingdom.
- How often does Bupa Group launch new ads?
- Bupa Group has been advertising on Meta since Feb 2023. It launched 27 new ads in Oct 2026.
- What is Bupa Group's most used ad headline?
- "Bupa Group" — used on 46 ads.
- Where do Bupa Group's ads send people?
- Most Bupa Group ads send traffic to instagram.com. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like Bupa Group?
- Brands with similar ads include Bupa UK, ParalympicsGB, Vitality UK, Aviva, Boots Opticians.
- What hooks does Bupa Group use in its ads?
- Bupa Group's most-seen ads open with lines like "Has art ever given you the chills?", "Creativity, such as engaging in visual art, is powerful in ways that we’re only just starting to fully understand in neuroscience – and…", "Four in five people believe talking about health can support mental and physical wellbeing.".
- Where can I watch Bupa Group's video ads and commercials?
- This page lists Bupa Group's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this Bupa Group ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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