How many ads is Aviva running on Facebook and Instagram?

As of Oct 2026, Aviva has 450 active ads and 3,393 ads in total in the Meta Ad Library.

What kind of ads does Aviva run?

Aviva's active ads are 62% image (2,149), 36% video (1,244), 2% carousel (55).

Who does Aviva target with its ads?

Based on the reach Meta reports for its ads, Aviva reaches mostly men aged 55-64 in the United Kingdom.

How often does Aviva launch new ads?

Aviva has been advertising on Meta since Nov 2020. It launched 561 new ads in Oct 2026.

What is Aviva's most used ad headline?

"Aviva life insurance" — used on 2,906 ads.

Where do Aviva's ads send people?

Most Aviva ads link to aviva.co.uk. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Aviva?

Brands with similar ads include Tesco Insurance, Vitality UK, Sainsbury's Money, LV=, Tom.co.uk.

What hooks does Aviva use in its ads?

Aviva's most-seen ads open with lines like "For ten years, the Aviva Community Fund has proudly supported people turning belief into action and action into impact", "Millions trust us to help look after their loved ones' financial future.", "What type of ISA could best suit your financial goals - stocks and shares or cash?".

Where can I watch Aviva's video ads and commercials?

This page lists Aviva's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Aviva ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Aviva ads

Facebook & Instagram ad library

450 live nowaviva.co.ukUpdated Oct 31, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Aviva has run 3,393 Facebook and Instagram ads since Nov 2020, and 450 are live right now. Its active ads are 62% image, 36% video, 2% carousel, and 19 run as partnership ads with creators. They reach mostly men aged 55-64 in the United Kingdom. Most of them send traffic to aviva.co.uk. Across all ads, Meta reports about 142.7M reach.

Total ads: 3,393
Live now: 450
Video share: 36%
Partnership ads: 19
Top market: UK
Advertising since: Nov 2020

3,393 ads · most seen first

Aviva ad hooks

The opening line of each of Aviva's most-seen video and image ads.

01For ten years, the Aviva Community Fund has proudly supported people turning belief into action and action into impact
02Millions trust us to help look after their loved ones' financial future.
03What type of ISA could best suit your financial goals - stocks and shares or cash?
04We help protect millions across the UK, and in 2025 we paid out 98.7% of life insurance claims.
05For over 300 years, we've been helping to protect families across the UK.
06That's right, we do investing.
07We help protect millions across the UK, and in 2024 we paid out 98.8% of life insurance claims.
08You could be one of the millions investing in their future with us.

Aviva ad headlines

Headline	Ads	Longest run
Aviva life insurance	2,906	295d
Aviva Health	1,732	295d
Over 50s Life Insurance	1,594	271d
Aviva Equity Release	1,248	70d
Aviva Pension Transfer	1,226	92d
Aviva car insurance	1,009	295d
Aviva home insurance	1,001	295d
Aviva Pension	760	124d
Aviva Wealth	603	133d
Unlock your home's power	325	309d

Longest-running Aviva ad copy

Ad copy	Ads	Longest run
If you’re thinking about unlocking money from your home’s value, read our article to find out how remortgaging and equity release compare.	20	309d
Equity release is a way of unlocking some of the value in your home. Read our article to find out more about our lifetime mortgages, and whether they could be right for you.	32	309d
Want to make more of your retirement? By releasing equity from your home with our lifetime mortgage, you could unlock your future goals.	201	308d
Discover how the choices you make can affect the cost of your health insurance. Flex your cover with Aviva Health Insurance.	46	295d
A cancer diagnosis changes everything. That’s why Aviva Health Insurance covers you from diagnosis to treatment and beyond. That’s our Cancer Pledge to you.	29	295d
Choosing car insurance doesn’t have to feel puzzling, Aviva can help make it click.	213	295d
Is your car insurance with Aviva? If you have an accident with an uninsured driver, we’ve got you covered!	22	295d
In a world of increasing expenses, family protection is important - learn about the different types of life insurance available.	62	295d
Get smart with financial planning for the future. Inheritance tax thresholds and trusts explained.	65	295d
Because we’ve been protecting property for 325 years, we know how to make home insurance click. Get a quote in minutes.	339	295d

Aviva landing pages

https://www.aviva.co.uk/insurance/life-products/over-50-life-insurance/?source=V31K&cmp=soc-fif-cvn--static-medical51 ads · 2%
https://www.aviva.co.uk/insurance/life-products/over-50-life-insurance/?source=V31K&cmp=soc-fif-cvn--static-callhandler46 ads · 1%
https://www.aviva.co.uk/insurance/life-products/over-50-life-insurance/?source=V31K&cmp=soc-fif-cvn--static-quotemins45 ads · 1%
https://www.youtube.com/avivauk42 ads · 1%
https://www.aviva.co.uk/insurance/life-products/life-insurance/?source=YLFD&cmp=soc-pro-ret--ima-covered-five-pound-235 ads · 1%
https://www.aviva.co.uk/insurance/life-products/over-50-life-insurance/?source=V31K&cmp=soc-fif-cvn--static-premiums35 ads · 1%
https://www.aviva.co.uk/retirement/equity-release/?source=ER90&cmp=soc-eqr-ppoints33 ads · 1%
https://www.aviva.co.uk/insurance/life-products/life-insurance/?source=YLFD&cmp=soc-pro-ret--ima-covered-five-pound-132 ads · 1%
https://www.aviva.co.uk/retirement/equity-release/?source=ER90&cmp=soc-eqr-Repay31 ads · 1%
https://www.aviva.co.uk/insurance/life-products/life-insurance/?source=YLFD&cmp=soc-pro-ret--ima-covered-call-handler230 ads · 1%

Aviva new ads per month

Oct 2026561
Sep 2026321
Aug 2026339
Jul 2026697
Jun 202662
May 2026239
Apr 2026457
Mar 2026218
Feb 2026169
Jan 202664
Dec 202541
Nov 202516

Aviva ads FAQ

How many ads is Aviva running on Facebook and Instagram?: As of Oct 2026, Aviva has 450 active ads and 3,393 ads in total in the Meta Ad Library.
What kind of ads does Aviva run?: Aviva's active ads are 62% image (2,149), 36% video (1,244), 2% carousel (55).
Who does Aviva target with its ads?: Based on the reach Meta reports for its ads, Aviva reaches mostly men aged 55-64 in the United Kingdom.
How often does Aviva launch new ads?: Aviva has been advertising on Meta since Nov 2020. It launched 561 new ads in Oct 2026.
What is Aviva's most used ad headline?: "Aviva life insurance" — used on 2,906 ads.
Where do Aviva's ads send people?: Most Aviva ads link to aviva.co.uk. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Aviva?: Brands with similar ads include Tesco Insurance, Vitality UK, Sainsbury's Money, LV=, Tom.co.uk.
What hooks does Aviva use in its ads?: Aviva's most-seen ads open with lines like "For ten years, the Aviva Community Fund has proudly supported people turning belief into action and action into impact", "Millions trust us to help look after their loved ones' financial future.", "What type of ISA could best suit your financial goals - stocks and shares or cash?".
Where can I watch Aviva's video ads and commercials?: This page lists Aviva's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Aviva ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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