AdManage.ai logo
Bupa UK logo

Bupa UK ads

195 live nowUpdated Nov 1, 2026

Bupa UK has run 2,787 Facebook and Instagram ads since Dec 2024, and 195 are live right now. Its active ads are 51% video, 44% image, 6% carousel, and 11 run as partnership ads with creators. They reach mostly women aged 35-44 in the United Kingdom. Most of them send traffic to fb.me. Across all ads, Meta reports about 95.9M reach.

Total ads
2,787
Live now
195
Video share
51%
Partnership ads
11
Top market
UK
Advertising since
Dec 2024
  1. Bupa UK ad: Get a quote in minutesVideo349d

    Get a quote in minutes

    Private health cover for less than a coffee? See why Bupa might be worth a second look.

    Get Quote · bupa.co.uk

  2. Bupa UK ad: Discover now with BupaDynamic398d

    Discover now with Bupa

    Now, DNA insights have the power to transform your healthcare.

    Learn More · bupa.co.uk

  3. Dynamic398d

    Discover now with Bupa

    Now, DNA insights have the power to transform your healthcare.

    Learn More · bupa.co.uk

  4. Bupa UK ad: Health Checks For Staying WellDynamic335d

    Health Checks For Staying Well

    A Bupa health check can give you insights, understanding and an action plan to help you stay in control of your own health. So you can look to the future with…

    Learn More · bupa.co.uk

  5. Video377d

    Get a quote in minutes

    Private health cover for less than a coffee? See why Bupa might be worth a second look.

    Get quote · bupa.co.uk

  6. Dynamic221d

    Get a quote in minutes

    Private health cover for less than a coffee? See why Bupa might be worth a second look.

    Get Quote · bupa.co.uk

  7. Bupa UK ad: Get a quote in minutesDynamic47d

    Get a quote in minutes

    Private health cover for less than a coffee? See why Bupa might be worth a second look.

    Get Quote · bupa.co.uk

  8. Dynamic102d

    Get a quote in minutes

    Private health cover for less than a coffee? See why Bupa might be worth a second look.

    Get Quote · bupa.co.uk

  9. Bupa UK ad: Health Checks To Put Worries To BedDynamic335d

    Health Checks To Put Worries To Bed

    Designed to give you clarity, support, and confidence, a Bupa health check puts you in control for a clear view of your health. GET A FREE MEDICATION CHECK…

    Learn More · bupa.co.uk

  10. Video377d

    Get a quote in minutes

    Private health cover for less than a coffee? See why Bupa might be worth a second look.

    Get quote · bupa.co.uk

  11. Bupa UK ad: Get a quote in minutesDynamic47d

    Get a quote in minutes

    Private health cover for less than a coffee? See why Bupa might be worth a second look.

    Get Quote · bupa.co.uk

  12. Video383d

    Get a quote and buy online today

    Want a year’s free dental cover for your team? Buy Bupa small business health cover in Oct or Nov.

    Get quote · bupa.co.uk

  13. Bupa UK ad: Health Checks For New HabitsDynamic331d

    Health Checks For New Habits

    If you’re looking to shape a healthier life, a Bupa health check is a great place to start. GET A FREE MEDICATION CHECK (WORTH £195) when you book your health…

    Learn More · bupa.co.uk

  14. Bupa UK ad: Small business healthcareDynamic412d

    Small business healthcare

    Boost employee health and wellbeing with Bupa, so you can give them the support they need to reach their full potential.

    Learn More · bupa.co.uk

  15. Bupa UK ad: A little something extra to smile aboutDynamic102d

    A little something extra to smile about

    Bupa members get yearly appointments at a Bupa Dental Care practice and a £300 allowance towards crowns and fillings.

    Get Quote · bupa.co.uk

  16. Dynamic303d

    Cover, care and everything in-between

    Fast physio, quick cancer care, mental health support - there are so many reasons to be with Bupa. What will yours be?

    Learn More · bupa.co.uk

  17. Video377d

    Get a quote in minutes

    Private health cover for less than a coffee? See why Bupa might be worth a second look.

    Get quote · bupa.co.uk

  18. Bupa UK ad: A little something extra to smile aboutDynamic170d

    A little something extra to smile about

    Bupa members get yearly appointments at a Bupa Dental Care practice and a £300 allowance towards crowns and fillings.

    Get Quote · bupa.co.uk

  19. Dynamic102d

    Family health insurance

    With a family policy, only pay for one of your children. We’ll cover the others for free. T&Cs apply

    Get Quote · bupa.co.uk

  20. Dynamic465d

    Health tips you can trust

    Dr Karan explains why some people experience Alcohol Flush Syndrome.

    Learn More · bupa.co.uk

  21. Dynamic465d

    Health tips you can trust

    Wanting to improve your liver health? Visit our website for the health information you can trust.

    Learn More · bupa.co.uk

  22. Dynamic201d

    Trusted cover with quick cancer care

    Breast cancer is hard to predict. But with Bupa, you can count on rapid results and expert care if you ever need it.

    Learn More · bupa.co.uk

  23. Bupa UK ad: Bupa Earwax RemovalDynamic475d

    Bupa Earwax Removal

    Our earwax removal service is an efficient way to get rid of any excess wax. Book today for only £60 and if there is no wax, there will be no charge.

    Book Now · bupa.co.uk

  24. Bupa UK ad: Get a free WHOOP 5.0 with Bupa coverVideo286d

    Get a free WHOOP 5.0 with Bupa cover

    Buy health insurance before 13 March 2026 and get a free WHOOP 5.0 band with 12-month membership to WHOOP One worth £169

    Learn More · bupa.co.uk

Bupa UK ad hooks

The opening line of each of Bupa UK's most-seen video and image ads.

  1. 01Private health cover for less than a coffee?
  2. 02Now, DNA insights have the power to transform your healthcare.
  3. 03A Bupa health check can give you insights, understanding and an action plan to help you stay in control of your own health.
  4. 04Designed to give you clarity, support, and confidence, a Bupa health check puts you in control for a clear view of your health.
  5. 05Want a year’s free dental cover for your team?
  6. 06If you’re looking to shape a healthier life, a Bupa health check is a great place to start.
  7. 07Boost employee health and wellbeing with Bupa, so you can give them the support they need to reach their full potential.
  8. 08Bupa members get yearly appointments at a Bupa Dental Care practice and a £300 allowance towards crowns and fillings.

Bupa UK ad headlines

HeadlineAdsLongest run
Medication Check, from Bupa49329d
Get a quote in minutes441287d
Go further with Bupa337119d
Bupa Weight Management Plan307180d
Bupa Health Checks27914d
Need advice? Book a visit?223118d
Phone and video calls with a Bupa GP199215d
Get a free WHOOP 5.0 with Bupa cover17853d
Medication Check - Bupa17684d
A little something extra to smile about175215d

Longest-running Bupa UK ad copy

Ad copyAdsLongest run
Your health deserves the best. Buy trusted, reliable cover with Bupa and rest easy knowing you're in good hands.6287d
Join Bupa now and get yearly dental appointments for everyone on your policy. Plus a £300 allowance towards restorative care.8287d
A few quid a day covers your coffee and commute. But for that price, you could cover your health too. Don't miss expert care.12286d
Bupa covers more mental health conditions than any other leading UK insurer.* So you know we'll be there in a time of need.8286d
Here for 75 years. Ready for another. With over 35,000 Trustpilot reviews, our customers know they can count on Bupa cover.8286d
Click here to buy Bupa health insurance and feel more confident about tomorrow. It's your future health, covered.8273d
Buy Bupa cover now and get fast physio, quick cancer care, mental health support and yearly dental appointments.4270d
Get to know your body with a Bupa health check. No insurance required.24243d
A Bupa health check gives you insights & an action plan to help you stay in control of your health.18242d
A Bupa health check can give you insights, understanding and an action plan to help you stay in control of your own health. So you can look to the future with confidence. T&C apply.29242d

Bupa UK landing pages

  1. http://fb.me/287 ads · 11%
  2. https://www.bupa.co.uk/health/health-assessments?pdg_channel=soc&pdg_network=facebook&pdg_campaign=carolk20 ads · 1%
  3. https://www.bupa.co.uk/health/payg/dna-testing/medication-check?pdg_channel=soc&pdg_network=meta&pdg_campaign=genomics&pdg_term=medicationcheck&pdg_content=carousel_product1x116 ads · 1%
  4. https://www.bupa.co.uk/health/health-assessments?pdg_channel=soc&pdg_network=facebook&pdg_campaign=q3pow1014 ads · 1%
  5. https://www.bupa.co.uk/13 ads · 0%
  6. https://www.bupa.co.uk/health/payg/mindplace?pdg_channel=soc&pdg_network=facebook&pdg_campaign=mindplace&pdg_term=worry_bupa13 ads · 0%
  7. https://www.bupa.co.uk/health/payg/weight-management-plan-social?pdg_channel=soc&pdg_network=facebook&pdg_campaign=interview_video13 ads · 0%
  8. https://www.bupa.co.uk/bookingtool?q=reassureddiscount&pdg_channel=soc&pdg_network=facebook&pdg_campaign=2212 ads · 0%
  9. https://www.bupa.co.uk/health/health-assessments/our-centres/regions/london?pdg_channel=soc&pdg_network=facebook&pdg_campaign=cv12 ads · 0%
  10. https://www.bupa.co.uk/health/health-assessments?pdg_channel=soc&pdg_network=facebook&pdg_campaign=q3pow5v12 ads · 0%

Bupa UK new ads per month

  • Oct 2026126
  • Sep 2026299
  • Aug 2026190
  • Jul 2026342
  • Jun 2026160
  • May 2026146
  • Apr 2026144
  • Mar 2026195
  • Feb 2026172
  • Jan 2026345
  • Dec 2025126
  • Nov 2025170

Bupa UK ads FAQ

How many ads is Bupa UK running on Facebook and Instagram?
As of Nov 2026, Bupa UK has 195 active ads and 2,787 ads in total in the Meta Ad Library.
What kind of ads does Bupa UK run?
Bupa UK's active ads are 51% video (1,492), 44% image (1,295), 6% carousel (167).
Who does Bupa UK target with its ads?
Based on the reach Meta reports for its ads, Bupa UK reaches mostly women aged 35-44 in the United Kingdom.
How often does Bupa UK launch new ads?
Bupa UK has been advertising on Meta since Dec 2024. It launched 126 new ads in Oct 2026.
What is Bupa UK's most used ad headline?
"Medication Check, from Bupa" — used on 493 ads.
Where do Bupa UK's ads send people?
Most Bupa UK ads link to fb.me. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Bupa UK?
Brands with similar ads include Aviva, Vitality UK, IGotCover, Zivillo, Which Health Insurer.
What hooks does Bupa UK use in its ads?
Bupa UK's most-seen ads open with lines like "Private health cover for less than a coffee?", "Now, DNA insights have the power to transform your healthcare.", "A Bupa health check can give you insights, understanding and an action plan to help you stay in control of your own health.".
Where can I watch Bupa UK's video ads and commercials?
This page lists Bupa UK's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Bupa UK ad data come from?
From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

AdManage

Research 13.6M+ ads from 39,000+ brands. Launch your own 10x faster.

Save winning ads to boards, then bulk-launch your versions to Meta, TikTok and 13 more channels.

13.6M+ ads · 39,000+ brands

Research and launch 10x faster with AdManage

See plans