Bupa Group image ad
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Oct 16, 2026
What happens when Joe cuts his sleep to just five hours? Find out in Health or Hype from Joe Wicks and Bupa.
bupa.com
The 5-hour sleep experiment
Joe Wicks is joined by sleep scientist Dr Sophie Bostock, radically cuts his sleep time, and tests some of the most viral sleep strategies from social media.
Reach
270.8K
Est. spend
$4.1K
Ran for
7d
Format
image
Platforms
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