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Health apps

Health apps advertising on Meta right now

Ads launched
2,135
Reach
537.3M
Est. spend
$8.1M

All 16 App Health brands we track run 2,135 ads in our library, worth 537.3M reach and about $8.1M in estimated spend.

Top App Health advertisers on Meta

The App Health brands that launched the most Facebook and Instagram ads in the last 30 days. Open a brand to see every ad it is running.

  1. 1Flo Period Tracker App logoFlo Period Tracker App1,036 new ads in the last 30 days · 43.0M est. reach
  2. 2Finch logoFinch514 new ads in the last 30 days · 57.1M est. reach
  3. 3BetterHelp logoBetterHelp397 new ads in the last 30 days · 382.2M est. reach
  4. 4Garmin logoGarmin43 new ads in the last 30 days
  5. 5Sleep Cycle logoSleep Cycle34 new ads in the last 30 days · 14.7M est. reach
  6. 6Sweatcoin logoSweatcoin23 new ads in the last 30 days · 2.0M est. reach
  7. 7Cronometer logoCronometer21 new ads in the last 30 days · 5.5M est. reach
  8. 8Talkspace logoTalkspace20 new ads in the last 30 days
  9. 9Flo Health App logoFlo Health App19 new ads in the last 30 days · 1.7M est. reach
  10. 10Strava logoStrava14 new ads in the last 30 days · 14.6M est. reach
  11. 11Foodvisor logoFoodvisor11 new ads in the last 30 days · 8.4M est. reach
  12. 12YAZIO logoYAZIO3 new ads in the last 30 days · 7.9M est. reach
  13. 13Booksy logoBooksyNo new ads in the last 30 days · 4 est. reach
  14. 14Glow Baby - Tracker & Feeding, Diaper, Sleep Log logoGlow Baby - Tracker & Feeding, Diaper, Sleep LogNo new ads in the last 30 days · 256.8K est. reach
  15. 15AndroidNo new ads in the last 30 days
  16. 16Lifesum logoLifesumNo new ads in the last 30 days

More about App Health advertisers

What this page covers

Flo, BetterHelp, Finch, YAZIO and Garmin are all buying attention in the same feed. This page tracks the health apps with live Meta ads and how hard each one is currently pushing.

Brands are ranked by reach, by the number of distinct ads in market, and by momentum against their own baseline. Health apps are seasonal and habit-led, so January, spring and back-to-routine windows show up here as sharp climbs in ad volume.

The category spans trackers, therapy, nutrition and wearables, all competing for the same intent with different proof: a streak, a clinician, a calorie number or a wearable chart.

Open a brand to see its live creatives, the copy running with each ad, and the landing page or app store destination behind the click. Trial offers, subscription pricing and onboarding claims are all visible.

Which health apps appear here?

A curated set of period trackers, mental health apps, calorie counters, sleep tools and wearable companions that advertise regularly on Meta. It is selected by hand rather than scraped from every health advertiser.

How fresh are the ads?

Creatives are collected from the Meta ad library continuously and this page revalidates roughly every minute, so recent launches usually appear within a day.

What counts as momentum?

Momentum measures how an app's recent ad output compares with its own baseline, which is useful for spotting a launch or seasonal push before reach alone moves.

Is this the same as Fitness & Wellness?

No. Fitness & Wellness mixes apparel, gyms and apps. App Health is a tighter list of mobile health products and the creatives they run to acquire users.

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