Health apps
All 15 App Health brands we track run 988 ads in our library, worth 389.5M views and about $5.8M in estimated spend.
Flo, BetterHelp, Finch, YAZIO and Garmin are all buying attention in the same feed. This page tracks the health apps with live Meta ads and how hard each one is currently pushing.
Brands are ranked by reach, by the number of distinct ads in market, and by momentum against their own baseline. Health apps are seasonal and habit-led, so January, spring and back-to-routine windows show up here as sharp climbs in ad volume.
The category spans trackers, therapy, nutrition and wearables, all competing for the same intent with different proof: a streak, a clinician, a calorie number or a wearable chart.
Open a brand to see its live creatives, the copy running with each ad, and the landing page or app store destination behind the click. Trial offers, subscription pricing and onboarding claims are all visible.
A curated set of period trackers, mental health apps, calorie counters, sleep tools and wearable companions that advertise regularly on Meta. It is selected by hand rather than scraped from every health advertiser.
Creatives are collected from the Meta ad library continuously and this page revalidates roughly every minute, so recent launches usually appear within a day.
Ranked by ads shipped in the last 30 days. Views and estimated spend are lifetime figures from public ad libraries.
Momentum measures how an app's recent ad output compares with its own baseline, which is useful for spotting a launch or seasonal push before reach alone moves.
No. Fitness & Wellness mixes apparel, gyms and apps. App Health is a tighter list of mobile health products and the creatives they run to acquire users.