How many ads is Strava running on Facebook and Instagram?

As of Nov 2026, Strava has 185 active ads and 613 ads in total in the Meta Ad Library.

What kind of ads does Strava run?

Strava's active ads are 59% image (372), 38% video (241), 3% carousel (21).

Who does Strava target with its ads?

Based on the reach Meta reports for its ads, Strava reaches mostly men aged 25-34 in the United Kingdom.

How often does Strava launch new ads?

Strava has been advertising on Meta since Jul 2022. It launched 12 new ads in Oct 2026.

What is Strava's most used ad headline?

"Join Strava for free" — used on 920 ads.

Where do Strava's ads send people?

Most Strava ads link to play.google.com. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Strava?

Brands with similar ads include Indeed, Amazon Prime Video (6375237421), Miss Mary of Sweden, Halara, Estrid.

What hooks does Strava use in its ads?

Strava's most-seen ads open with lines like "Build your strength.", "The fitness companion made for you.", "You can run farther than you think you can.".

Where can I watch Strava's video ads and commercials?

This page lists Strava's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Strava ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Strava ads

Facebook & Instagram ad library

185 live nowplay.google.comUpdated Nov 1, 2026

Meta Ad Library Logo & colors Analyze in AdManage

Strava has run 613 Facebook and Instagram ads since Jul 2022, and 185 are live right now. Its active ads are 59% image, 38% video, 3% carousel. They reach mostly men aged 25-34 in the United Kingdom. Most of them send traffic to play.google.com. Across all ads, Meta reports about 14.6M reach.

Total ads: 613
Live now: 185
Video share: 38%
Top market: UK
Advertising since: Jul 2022

613 ads · most seen first

Strava ad hooks

The opening line of each of Strava's most-seen video and image ads.

01Build your strength.
02The fitness companion made for you.
03You can run farther than you think you can.
04Exploration made easy 🗺️ ☀️ Find new routes and track your journey all in one place – on Strava
05⭐️⭐️⭐️⭐️⭐️ We’re rated 4.8/5
06Stress-free workouts, right at your fingertips.
07Your gains deserve to be shared 💪 Visualize your strength with Strava's new muscle map feature
08Get more out of every workout with Strava

Strava ad headlines

Headline	Ads	Longest run
Join Strava for free	920	132d
Join millions on Strava	253	101d
Record your next move	129	118d
Start your Strava journey	66	67d
Own your efforts	64	41d
Start tracking with Strava	60	32d
Join Strava Today	58	108d
Log your ride on Strava	39	69d
Step outside with Strava	34	67d
Strive for More	32	1d

Longest-running Strava ad copy

Ad copy	Ads	Longest run
Track your progress. Find your hype squad. Crush your goals. Strava is your ultimate fitness companion.	4	132d
Training hard or changing it up? Strava’s data, routes, and community are here for you.	3	132d
Commit to being active with millions on Strava 🤝	8	132d
Build your strength. Find your community. Your miles mean more here.	78	131d
Join 100M+ athletes. Track your miles, crush your goals and share the journey.	12	131d
Need motivation to reach your fitness goals? Join Strava to track your active life.	6	130d
Every time you show up for yourself, Strava records the proof 🙌	2	118d
Every effort counts – especially the ones with your dog 🐕 Record all your efforts on Strava.	6	118d
From the parking lot to the peak ⛰️ Strava's there for every step.	7	118d
From the first serve to the final rally, every match has a home on Strava 🎾	6	118d

Strava landing pages

http://play.google.com/store/apps/details?id=com.strava235 ads · 38%
http://itunes.apple.com/app/id426826309209 ads · 34%
https://www.strava.com/register-now128 ads · 21%
https://www.strava.com/striveformore41 ads · 7%

Strava new ads per month

Oct 202612
Sep 2026131
Aug 202656
Jul 202651
Jun 202633
May 202627
Apr 202664
Mar 202687
Feb 202662
Jan 20267
Dec 20256
Nov 20258

Strava ads FAQ

How many ads is Strava running on Facebook and Instagram?: As of Nov 2026, Strava has 185 active ads and 613 ads in total in the Meta Ad Library.
What kind of ads does Strava run?: Strava's active ads are 59% image (372), 38% video (241), 3% carousel (21).
Who does Strava target with its ads?: Based on the reach Meta reports for its ads, Strava reaches mostly men aged 25-34 in the United Kingdom.
How often does Strava launch new ads?: Strava has been advertising on Meta since Jul 2022. It launched 12 new ads in Oct 2026.
What is Strava's most used ad headline?: "Join Strava for free" — used on 920 ads.
Where do Strava's ads send people?: Most Strava ads link to play.google.com. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Strava?: Brands with similar ads include Indeed, Amazon Prime Video (6375237421), Miss Mary of Sweden, Halara, Estrid.
What hooks does Strava use in its ads?: Strava's most-seen ads open with lines like "Build your strength.", "The fitness companion made for you.", "You can run farther than you think you can.".
Where can I watch Strava's video ads and commercials?: This page lists Strava's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Strava ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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