How many ads is Specsavers running on Facebook and Instagram?

As of Nov 2026, Specsavers has 223 active ads and 3,427 ads in total in the Meta Ad Library.

What kind of ads does Specsavers run?

Specsavers's active ads are 74% video (2,570), 25% image (857), 1% carousel (51).

Who does Specsavers target with its ads?

Based on the reach Meta reports for its ads, Specsavers reaches mostly women aged 55-64 in the United Kingdom.

How often does Specsavers launch new ads?

Specsavers has been advertising on Meta since Mar 2025. It launched 242 new ads in Oct 2026.

What is Specsavers's most used ad headline?

"Book a hearing check" — used on 4,944 ads.

Where do Specsavers's ads send people?

Most Specsavers ads send traffic to specsavers.co.uk. The landing pages section above lists every destination by how many ads use it.

Which brands advertise like Specsavers?

Brands with similar ads include Boots Opticians, Vision Express, Boots UK, Aviva, Better Living Daily.

What hooks does Specsavers use in its ads?

Specsavers's most-seen ads open with lines like "OCT scans can give a clear view of your eye health.", "Time to book an eye test?", "We showed our 'team' your comments...".

Where can I watch Specsavers's video ads and commercials?

This page lists Specsavers's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.

Where does this Specsavers ad data come from?

From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

Specsavers ads

Facebook & Instagram ad library

223 live nowspecsavers.co.ukUpdated Nov 2, 2026

Meta Ad Library Logo & colors

Specsavers has run 3,427 Facebook and Instagram ads since Mar 2025, and 223 are live right now. Its active ads are 74% video, 25% image, 1% carousel, and 62 run as partnership ads with creators. They reach mostly women aged 55-64 in the United Kingdom. Most of them send traffic to specsavers.co.uk. Across all ads, Meta reports about 531.2M reach.

Total ads: 3,427
Live now: 223
Video share: 74%
Partnership ads: 62
Top market: UK
Advertising since: Mar 2025

3,427 ads · most seen first

Specsavers ad hooks

The opening line of each of Specsavers's most-seen video and image ads.

01OCT scans can give a clear view of your eye health.
02Time to book an eye test?
03We showed our 'team' your comments...
04Get a sight test for £10 (excluding OCT scan which incurs an additional charge) when you book an appointment at your local Specsavers.
05Book an eye test today.
06Get a sight test for £10 (excluding OCT scan which incurs an additional charge) at your local Specsavers.
07If you've noticed a change in your hearing, book an appointment today at Specsavers.
08Our stores are owned and run by opticians, audiologists and local partners – the people you meet when you pay us a visit.

Specsavers ad headlines

Headline	Ads	Longest run
Book a hearing check	4,944	98d
Make a date for your diary	752	114d
Book your eye test	743	103d
Book your eye test.	411	104d
Book an appointment today.	186	155d
Make a date for your diary.	180	178d
Free home hearing tests	163	42d
Home Visits by Specsavers	139	56d
Supporting World Homeless Day	130	15d
Book Your Appointment!	125	112d

Longest-running Specsavers ad copy

Ad copy	Ads	Longest run
Our audiologists offer free hearing checks nationwide. Find your nearest audio hub and book today.	109	178d
A hearing check could make all the difference. Book today.	18	178d
Hear the difference with our wax removal. Book a free hearing check today.	19	155d
Have you heard? We also offer wax removal services. Book your appointment today.	27	155d
No more missing the punchline, muffled dialogue in films, or surprises you didn't hear coming.	173	155d
Have you heard? Rechargeable hearing aids now from £1000. Book your appointment today.	16	137d
Have you heard? Invisible hearing aids now from £500. Book your appointment today.	16	115d
Is your eye constantly twitching? Our Optometrist Alex dives into what it could mean, and shares some top tips on how to stop that twitch.	4	113d
After a routine eye test spotted fluid on his brain, Frankie is back to scoring goals against his dad, thanks to life-saving surgery.	9	113d
Big news, Your local Specsavers Hendon is now inside Sainsbury's! To book an appointment, please call us on 020 3725 0687 or visit https://www.specsavers.co.uk/stores/hendonsainsburys	1	112d

Specsavers landing pages

https://www.specsavers.co.uk/book-your-hearing-test910 ads · 31%
https://www.specsavers.co.uk/about/charitable-partnerships/homelessness/world-homelessness-day131 ads · 4%
https://ad.doubleclick.net/ddm/trackclk/N1051381.2743804FACEBOOKINSTAGRA/B33218420.416621931;dc_trk_aid=608708984;dc_trk_cid=231837312;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=1119 ads · 4%
https://www.specsavers.co.uk/home-visits/request-a-free-home-visit86 ads · 3%
https://www.specsavers.co.uk/2-for-1?utm_source=Meta&utm_medium=Social&utm_campaign=Always_On_Value&utm_content=Peak_trading32 ads · 1%
https://ad.doubleclick.net/ddm/trackclk/N1051381.2743804FACEBOOKINSTAGRA/B35243818.445980571;dc_trk_aid=639600765;dc_trk_cid=254702146;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ltd=;dc_tdv=130 ads · 1%
https://www.specsavers.co.uk/book/location?utm_source=facebook-instagram-ads&utm_medium=social&utm_campaign=uk-always-on-performance-optics-baa29 ads · 1%
https://ad.doubleclick.net/ddm/trackclk/N1051381.2743804FACEBOOKINSTAGRA/B31542113.389227240;dc_trk_aid=580691644;dc_trk_cid=211530294;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;ltd=;dc_tdv=124 ads · 1%
https://www.specsavers.co.uk/home-visits23 ads · 1%
https://www.specsavers.co.uk/book/bedford/appointment-type22 ads · 1%

Specsavers new ads per month

Oct 2026242
Sep 2026136
Aug 2026142
Jul 2026310
Jun 2026245
May 2026381
Apr 2026140
Mar 2026223
Feb 2026155
Jan 2026216
Dec 2025166
Nov 2025179

Specsavers ads FAQ

How many ads is Specsavers running on Facebook and Instagram?: As of Nov 2026, Specsavers has 223 active ads and 3,427 ads in total in the Meta Ad Library.
What kind of ads does Specsavers run?: Specsavers's active ads are 74% video (2,570), 25% image (857), 1% carousel (51).
Who does Specsavers target with its ads?: Based on the reach Meta reports for its ads, Specsavers reaches mostly women aged 55-64 in the United Kingdom.
How often does Specsavers launch new ads?: Specsavers has been advertising on Meta since Mar 2025. It launched 242 new ads in Oct 2026.
What is Specsavers's most used ad headline?: "Book a hearing check" — used on 4,944 ads.
Where do Specsavers's ads send people?: Most Specsavers ads send traffic to specsavers.co.uk. The landing pages section above lists every destination by how many ads use it.
Which brands advertise like Specsavers?: Brands with similar ads include Boots Opticians, Vision Express, Boots UK, Aviva, Better Living Daily.
What hooks does Specsavers use in its ads?: Specsavers's most-seen ads open with lines like "OCT scans can give a clear view of your eye health.", "Time to book an eye test?", "We showed our 'team' your comments...".
Where can I watch Specsavers's video ads and commercials?: This page lists Specsavers's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
Where does this Specsavers ad data come from?: From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.

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