Facebook & Instagram ad inspiration
Eyewear ads on Meta
Eyewear ads have to show how a frame looks on a face and why someone should choose it. Compare prescription glasses, sunglasses and optical-store campaigns.
Eyewear ad examples
Feed-style previews. Open any ad for its full creative and copy.
Get back to business with a free eye test. We know you’re busy, so find your nearest Ray-Ban store and select a time slot that works for you. Get your eyes checked and upgrade your look with a new iconic style.
Get Directionsfb.com
Free eye test at your nearest Ray-Ban store
Image ad · Started 14d agoThe Millie frames in Jet Black. 🖤
Shop Nowwarbyparker.com
Free shipping, free returns
Image ad · Started 10d agoOCT scans can give a clear view of your eye health. That's why we offer them nationwide. Prices vary per store. Ask in store for details.
Learn Morespecsavers.co.uk
Advanced eye scans
Image ad · Started 181d agogentlemonster Guess who’s taking the checkered flag today?🏁🏎️💨@f1 The 2026 Circuit Collection with Disney × F1 launches at March 7th on gentlemonster.com and in stores worldwide including 2 pop-up stores: US, Canada: Mar 7th 11AM (EST) Korea, China, Japan, Australia: Mar 7th…
Video adGet back to business with a free eye test. We know you’re busy, so find your nearest Ray-Ban store and select a time slot that works for you. Get your eyes checked and upgrade your look with a new iconic style.
Get Directionsfb.com
Free eye test at your nearest Ray-Ban store
Image ad · Started 468d agoWe’ve got your perfect pair
Shop Nowwarbyparker.com
Starting at $95
Image ad · Started 18d agoTime to book an eye test? Get it off your to do list. Appointments are available this week at your local Specsavers.
Book nowspecsavers.co.uk
Appointments available!
Image ad · Started 101d agoUnfold and spread your wings 🦋 2026 Veggie Collection showcases a new vision where vegetable silhouettes and hues collide with synthetic precision. Available for Pre-order starting May 18 in United States, South Korea, followed by China on May 28. For other countries…
Visit Instagram Profileinstagram.com
Video ad · Started 160d agoRetro round gold metal eyeglasses with havana detailing.
Learn moreray-ban.com
THE ROUND
Image ad · Started 427d agoThis sold-out style is back
Shop Nowwarbyparker.com
Free shipping, free returns
Image ad · Started 13d agoWe showed our 'team' your comments...
Learn Morespecsavers.co.uk
We're hearing experts too...
Video ad · Started 245d ago2026 Veggie Collection🍅 is available now. Campaign featuring @katarinabluu of Aespa, photographed by @dorotheasingzhang Experience the collection online at gentlemonster.com and across our international stores—including 7 worldwide pop-ups: GENTLE MONSTER LA POP-UP 8626…
Visit Instagram Profileinstagram.com
GENTLE MONSTER (@gentlemonster) • Instagram photos and videos
Image ad · Started 150d agoGet back to business with a free eye test. We know you’re busy, so find your nearest Ray-Ban store and select a time slot that works for you. Get your eyes checked and upgrade your look with a new iconic style.
Get Directionsfb.com
Free eye test at your nearest Ray-Ban store
Image ad · Started 168d agoThis sold-out style is back
Shop Nowwarbyparker.com
Free shipping, free returns
Image ad · Started 13d agoGet a sight test for £10 (excluding OCT scan which incurs an additional charge) when you book an appointment at your local Specsavers.
Book nowspecsavers.co.uk
Appointments available!
Image ad · Started 124d agoVeggie Collection Pop-up 🧑🌾 Inspired by agricultural landscapes, each environment centers around a monumental tomato object within a vibrant garden of ‘Veggiemon’ — whimsical vegetable creatures installed in varying scales, uplifting the space with the collection’s…
Visit Instagram profileinstagram.com
Video ad · Started 153d agoFor the pioneers of the world. Draw your own map with the Aviator Capsule.
Learn Moreray-ban.com
OWN THE HORIZON
Video ad · Started 187d agoThe Penn frame. 💙
Shop Nowwarbyparker.com
Free shipping, free returns
Image ad · Started 13d agoTime to book an eye test? Get it off your to do list. Appointments are available this week at your local Specsavers.
Book nowspecsavers.co.uk
Appointments available!
Image ad · Started 124d agoGuess who’s taking the checkered flag today?🏁🏎️💨@f1 The 2026 Circuit Collection with Disney × F1 launches at March 7th on gentlemonster.com and in stores worldwide including 2 pop-up stores: US, Canada: Mar 7th 11AM (EST) Korea, China, Japan, Australia: Mar 7th 11AM (KST)…
Visit Instagram profileinstagram.com
Video ad · Started 244d agoThis Aviator evolves the classic metal icon with washed lenses.
Learn moreray-ban.com
AVIATOR
Image ad · Started 182d agoQuality you can see.
Shop Nowwarbyparker.com
Eye-catching eyewear
Image ad · Started 18d agoWe showed our 'team' your comments...
Learn Morespecsavers.co.uk
We're hearing experts too...
Video ad · Started 245d ago
Eyewear creative guide
Frames on a face, lenses in context
Eyewear creative can make a frame's shape understandable through a face, a side view or a close-up of the details. Compare whether the campaign sells a style, an optical service or a technical feature. A fashion image and an eye-test invitation serve different decisions.
Check whether pricing includes lenses and which options are shown. Store appointments, virtual try-on and direct checkout offer different ways to choose. Compare how the destination helps with fit and lens selection after the visual introduction.
Creative angles to compare
- 01
Frames shown on a person, with angles that make their shape and scale easy to judge.
- 02
Lens options, eye-test appointments and store locations given a clear next step.
- 03
New collections and collaborations introduced through a recognizable design or wearer.
Messages from these campaigns
Compare the language these advertisers use in the examples above.
“Get back to business with a free eye test. We know you’re busy, so find your nearest Ray-Ban store and select a time slot that works for you. Get your eyes checked and upgrade your look with a new…”View this Ray-Ban ad →
“OCT scans can give a clear view of your eye health. That's why we offer them nationwide. Prices vary per store. Ask in store for details.”View this Specsavers ad →
“gentlemonster Guess who’s taking the checkered flag today?🏁🏎️💨@f1 The 2026 Circuit Collection with Disney × F1 launches at March 7th on gentlemonster.com and in stores worldwide including 2…”View this Gentle Monster ad →
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