Mimi and Co has run 55 Facebook and Instagram ads since Aug 2025, and 54 are live right now. Its active ads are 60% video, 40% image. Most of them send traffic to mimiandco.com.au.
One day's worth of cloth nappies? Easy. One week? Still totally manageable. One month? You've got this! But a LIFETIME of disposable nappies? That's 6,000 nappies per child heading straight to landfill 😳 This visual…
mimiandco.com.au
6,000 Nappies vs. A Few Dozen. You Choose.
Let's talk about what you THINK cloth nappies are vs. what they ACTUALLY are in 2025. 👶 Yes, our grandmas used terry toweling squares with safety pins. Yes, that sounds like a lot of work. But here's what's changed…
mimiandco.com.au
This Isn't Your Grandma's Cloth Nappy!
We’re on a mission to craft a sustainable future for our little ones. That’s why we made reusable cloth nappies and accessories that are comfy for babies, easy on pockets, and great for the environment. The…
mimiandco.com.au
Hello! My name is Aami and I am Mimi & Cos' marketing gal, I just want you to know I've been using these reusable pads and they are soooo frekin GOOD! No leaks, rash is gone! Please by some too so I can get a pay rise…
mimiandco.com.au
It's Aami
Tired of 3am sheet changes? Our super absorbent bamboo fitted nappies are designed specifically for heavy wetters who need maximum protection through the night. ✨ 600ml capacity ✨ Innovative fold design puts absorbency…
mimiandco.com.au
No More Wet Sheets, No More Sleepless Nights
WOW! Did you catch THAT? 😮😱 Say hello to the FUTURE of reusable nappies! 👶 Fits snug on tiny tots (2.5kg) to tots heading to the potty (20kg)! 💗 A lining to keep little bottoms dry ↔️ Dial up or down absorbency…
mimiandco.com.au
This TikTok famous Mimi Cloth Nappy is breaking the internet
Let’s put it to the test!
mimiandco.com.au
Why isn't there a nappy that just... works? That's what one exhausted mum asked herself while staring at her 2.5kg newborn. Premature baby nappies? He'd outgrow them in weeks. Regular newborn nappies? Way too big. So…
mimiandco.com.au
As Seen on Shark Tank
Hello! My name is Aami and I am Mimi & Cos' marketing gal, I just want you to know I've been using these reusable nappies and they are soooo frekin GOOD! No leaks, rash is gone! Please by some too so I can get a pay…
mimiandco.com.au
It's Aami
Menstrual pads vs tampons 😮💨😮💨
mimiandco.com.au
This is how you can save $240/year 🤯🤯 #mimiperiod #mimiandco #reusableperiod
mimiandco.com.au
So remember how I rolled my eyes when you mentioned those "reasonable nappies"? Yeah, well... I'm eating my words right now.
mimiandco.com.au
20,000+ Happy Customers
Hello! My name is Ela and I am Mimi & Cos' new marketing gal, I just want you to know I've been using these nappies on my baby and they are soooo frekin GOOD! No blowouts, rash is gone! Please by some too so I can get…
mimiandco.com.au
She was SKEPTICAL 🫣 Wait until you see her RESULTS! 😯
Hello! My name is Ela and I am Mimi & Cos' new marketing gal, I just want you to know I've been using these nappies on my baby and they are soooo frekin GOOD! No blowouts, rash is gone! Please by some too so I can get…
mimiandco.com.au
It's Ela
🍼 Tried 4 brands. Only one worked. If chunky thighs and “poonamis” are your reality, you're not alone. Mimi & Co’s award-winning cloth nappies are designed to fit better, hold more, and actually work. 💩 Our Poonami…
mimiandco.com.au
✅ Finally… A Cloth Nappy That Fits
This is your sign to make the switch to the World's First "One Size Fits More" Modern Cloth Nappy! 👶 Designed to fit your tiny 2.5kg newborn to your active 20kg toddler 🩲 Breathable and gentle on your bub’s skin 💦…
mimiandco.com.au
The World's First "One Size Fits More" Modern Cloth Nappy!
Ready to make the switch to Australia's #1 Award-Winning Nappy Brand? 👶 Our cloth nappies feature adorable prints, adjustable trim fit, super absorbency, and leak-free design, promising comfort for your bub while…
mimiandco.com.au
Discover Australia's #1 Modern Cloth Nappy Brand
🎉 Exciting News, Parents! 👏 Imagine having your entire cloth nappy journey sorted forever and saving over $550 in the process! Introducing The Ultimate Full-Time Stash: ✔️ 36 premium cloth nappies with inserts ✔️ 20…
mimiandco.com.au
You read every ingredient on your baby's food labels... So why don't you know what's in their nappy? Unlike food or cloth nappies, disposable nappy brands don't have to disclose what they're made from. Your baby could…
mimiandco.com.au
🚨 Disposable nappy brands don't have to tell you what's actually in their products.
Tampons? Outdated. Menstrual discs? Game-changer. 🔥 If you’ve never seen the difference between a tampon and a disc… get ready to have your mind blown. 💥 ✨ Tampons sit low, soak up, and dry you out. ✨ Discs sit high…
mimiandco.com.au
Mimi and Co
Hey parents! 🤗 Ready to save some cash and the planet? Use our interactive calculator to see exactly how much you can stash away by making the switch to cloth nappies. The savings will blow your mind (and fill up that…
mimiandco.com.au
Savings Calculator
Say Goodbye to Soggy Nights with Our Heavy Wetter Night Nappy Tired of waking up to soaked sheets and damp PJs? Our Mimi & Co Bamboo Fitted Night Nappy is the ultimate solution for heavy wetters, designed to keep…
mimiandco.com.au
Heavy Wetter Night Nappy
We’re on a mission to craft a sustainable future for our little ones. That’s why we made reusable cloth nappies and accessories that are comfy for babies, easy on pockets, and great for the environment. The…
mimiandco.com.au
Say Goodbye to Soggy Nights with Our Heavy Wetter Night Nappy 🌙 Tired of waking up to soaked sheets and damp PJs? 😴 We've got you covered! Introducing the Mimi & Co Bamboo Fitted Night Nappy, designed for heavy…
mimiandco.com.au
The opening line of each of Mimi and Co's most-seen video and image ads.
| Headline | Ads | Longest run |
|---|---|---|
| {{product.name}} | 15 | 200d |
| It's Aami | 8 | 200d |
| Mimi and Co | 7 | 200d |
| The Ultimate Full Time Stash | 6 | 49d |
| Cotton Toilet Training Undies Pants | 6 | 80d |
| Calculate Your Cloth Nappy Savings | 4 | 49d |
| Savings Calculator | 4 | 200d |
| Night nappies for heavy wetters | 4 | 63d |
| Your cloth nappy stash, sorted | 3 | 63d |
| Fabric you can't buy anywhere else | 3 | 63d |
| Ad copy | Ads | Longest run |
|---|---|---|
| Let's talk about what you THINK cloth nappies are vs. what they ACTUALLY are in 2025. 👶 Yes, our grandmas used terry toweling squares with safety pins. Yes, that sounds like a lot of work. But here's what's changed: Modern cloth nappies… | 1 | 242d |
| One day's worth of cloth nappies? Easy. One week? Still totally manageable. One month? You've got this! But a LIFETIME of disposable nappies? That's 6,000 nappies per child heading straight to landfill 😳 This visual hit me HARD. Every… | 2 | 242d |
| Ready to make the switch to Australia's #1 Award-Winning Nappy Brand? 👶 Our cloth nappies feature adorable prints, adjustable trim fit, super absorbency, and leak-free design, promising comfort for your bub while protecting the… | 1 | 200d |
| Let’s put it to the test! | 1 | 200d |
| Hello! My name is Aami and I am Mimi & Cos' marketing gal, I just want you to know I've been using these reusable pads and they are soooo frekin GOOD! No leaks, rash is gone! Please by some too so I can get a pay rise and fund a full time… | 4 | 200d |
| Hello! My name is Aami and I am Mimi & Cos' marketing gal, I just want you to know I've been using these reusable nappies and they are soooo frekin GOOD! No leaks, rash is gone! Please by some too so I can get a pay rise and fund a full… | 4 | 200d |
| Menstrual pads vs tampons 😮💨😮💨 | 2 | 200d |
| Hello! My name is Ela and I am Mimi & Cos' new marketing gal, I just want you to know I've been using these nappies on my baby and they are soooo frekin GOOD! No blowouts, rash is gone! Please by some too so I can get a pay rise and fund… | 3 | 200d |
| Hey parents! 🤗 Ready to save some cash and the planet? Use our interactive calculator to see exactly how much you can stash away by making the switch to cloth nappies. The savings will blow your mind (and fill up that piggy bank)! | 8 | 200d |
| 🎉 Exciting News, Parents! 👏 Imagine having your entire cloth nappy journey sorted forever and saving over $550 in the process! Introducing The Ultimate Full-Time Stash: ✔️ 36 premium cloth nappies with inserts ✔️ 20 reusable bamboo… | 9 | 200d |
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