Joules has run 756 Facebook and Instagram ads since Aug 2025, and 48 are live right now. Its active ads are 62% image, 38% video, and 91 run as partnership ads with creators. They reach mostly women aged 55-64 in the United Kingdom. Most of them send traffic to joules.com. Across all ads, Meta reports about 39.3M reach.
We’ve perfected the art of the preppy polo with premium cotton pique, eye-catching colours, and signature Joules details. Selected styles only per multi-buy offer. T&Cs apply, see joules.com/terms
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Men’s Polos
Timeless tweed, new takes on fleece and much more. We love this time of year and so do our latest layers.
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Seasonal layers for the days ahead
This is prep, with a new point of view. Heritage reimagined. T&Cs apply, see joules.com/terms
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Preppy takes the Reins
Get smart with our iconic polo shirts. Rich texture, easy styling, signature details. Pick up two selected polos for just £50.
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Refresh Your Heritage Icons
A collection rooted in traditional but reimagined for today. Shop the collection now
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The Heritage Fleece Collection
This is prep, with a new point of view. Heritage reimagined with a Western state of mind.
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Preppy Takes The Reins
A collection rooted in traditional but reimagined for today. Shop the collection now
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The Heritage Fleece Collection
Find your flavours. In cool colour combos and prints that pop, our summer dresses are a feast for the eyes.
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Dress Up In Your Sundae Best
Discover our curated collection for early autumn. Think transitional tones, preppy layers, and feel-good fabrics. Looks you’ll live in.
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New Autumn Favourites
Shop our sale and enjoy up to 40% off your favourite styles. Limited time, don’t miss out! T&Cs apply, see joules.com/terms
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SALE! Get up to 40% off
Men, these are the new pieces you need this season. From vintage inspired knitwear to preppy rugby tops and more. Tom talks us through a few of the highlights from our latest men’s collection.
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Discover our curated collection for early autumn. Think transitional tones, preppy layers, and feel-good fabrics. Looks you’ll live in.
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New Autumn Favourites
These seasonal shades will bring warmth to cooler days - and make every layer feel a little more autumnal.
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The Colours of the Season
Warm up in our classic knitwear and sweatshirts. Rich in colour, texture and heritage. Pick up two selected knits for £89.
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Upgrade Your Cold-Weather Layers
Life’s too short for boring clothes. Add some colour to your wardrobe.
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Braemar Luxe Navy Blue Showerproof Diamond Quilted Coat
What's autumn without this preppy classic? Our cable knits are made to be layered, loved and lived in.
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Head Into Autumn In Cable Knits
Here's a look back at 2025. We've got a feeling 2026 is going to be even better.
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Burghley Horse Trials 2026
Our fleece collection has been perfected over many seasons, combining timeless style with everyday practicality.
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Destination: Fleece
Shop our sale and enjoy up to 40% off your favourite styles. Limited time, don’t miss out! T&Cs apply, see joules.com/terms
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SALE! Get up to 40% off
Counting down to the most wonderful time of the year.
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‘Tis (almost) the season…
Sign up at joules.com and take 10% off your first order. Consider it a warm welcome (and a strong start). T&Cs apply, see joules.com/terms
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First Things First. Take 10% off.
Shop our sale and enjoy up to 40% off your favourite styles. Limited time, don’t miss out! T&Cs apply, see joules.com/terms
joules.com
SALE! Get up to 40% off
All your favourites, all in one place. Shop the full collection.
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Braemar Luxe Navy Blue Showerproof Diamond Quilted Coat
Five products that are worth the money.
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The opening line of each of Joules's most-seen video and image ads.
| Headline | Ads | Longest run |
|---|---|---|
| Navy Blue Slim Fit Chino Trousers with Elasticated Waist | 210 | 129d |
| Preppy Takes The Reins | 170 | 56d |
| New Year. New Hue. | 126 | 27d |
| Slim Straight Navy Blue Chino Trousers | 120 | 91d |
| New Autumn Favourites | 98 | 53d |
| Hillside Navy Blue Quarter Zip Knitted Jumper | 97 | 129d |
| Spring All Mapped Out | 92 | 68d |
| Joules is Serving Summer | 83 | 43d |
| Have you met Jonty? | 80 | 33d |
| Our knitwear is famous for a reason... | 78 | 36d |
| Ad copy | Ads | Longest run |
|---|---|---|
| Playful styles that make every day an adventure | 48 | 168d |
| Shop lights, sofas, wallpaper, pet beds and more | 48 | 167d |
| Wherever summer takes you, start here | 42 | 129d |
| Timeless styles made with summer in mind | 42 | 129d |
| Life’s too short for boring clothes. Add some colour to your wardrobe. | 42 | 107d |
| Pack light, dress bright. Your holiday wardrobe sorted. | 72 | 105d |
| Our new Heritage fleece collection has been curated to capture a timeless and country-inspired finish. | 1 | 97d |
| You've got good taste. Shop this style while you still can. | 12 | 91d |
| Look at what you’re missing. Apart from the sunshine (possibly). Go on, click. This is the time for zero self restraint. | 12 | 91d |
| Our home collections balance timeless preppy details with bold colour pops, thoughtful textures, and considered design. If you're looking for a little room refresh going into the New Year, take a look today. Pink Green Whitby Table Lamp… | 6 | 86d |
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