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Charity ads on Meta

Charity campaigns ask people to act on an issue they may not encounter directly. Compare donation appeals, awareness campaigns and the explanations organizations give for their work.

30 ad examples5 brands17 videos

Charity ad examples

Feed-style previews. Open any ad for its full creative and copy.

  1. Do you ever feel alone in your efforts to protect our planet? 17-year-old climate advocate Theodora, from Greece, has a message for you..

    UNICEF Meta ad creative
    Video ad · Started 129d ago
  2. Choose to give a gift for a cause that affects us all: water. We dig and drill wells, supply water pumps and install latrines to improve the health of rural communities.

    Save the Children US Meta ad: Support a Clean Water Fund

    support.savethechildren.org

    Support a Clean Water Fund

    Donate Now
    Image ad · Started 2634d ago
  3. 💖What would it mean to live in a world where no fear, coercion, discrimination drove your choices about your body? On #IWD2026, here's a #LetterFromTheFuture, a future of bodily autonomy, where questions of our bodies, and our collective and individual freedom, shift from…

    Oxfam Meta ad creative

    lettersfromthefuture.shorthandstories.com

    Learn more
    Video ad · Started 238d ago
  4. Looking for the perfect gift? A WWF animal adoption makes a great gift and helps bring our world back to life. Support WWF today.

    WWF UK Meta ad: Adopt A Gorilla As A Gift

    support.wwf.org.uk

    Adopt A Gorilla As A Gift

    Shop Now
    Image ad · Started 248d ago
  5. We are experiencing a maternal health crisis. It’s taking place in communities all over the world who lack clean water, decent toilets and good hygiene. Without these three essentials, it’s impossible for healthcare workers to protect their own health and provide safe maternity…

    WaterAid UK Meta ad: Help healthcare workers

    fb.me

    Help healthcare workers

    Download
    Image ad · Started 164d ago
  6. Nearly half of the world’s children – or 1.1 billion – are exposed to at least three overlapping climate hazards, threatening their health, education and survival. Learn how your government can protect children and the services they rely on.

    UNICEF Meta ad: The Children’s Climate Risk Report 2026

    unicef.org

    The Children’s Climate Risk Report 2026

    Learn more
    Image ad · Started 130d ago
  7. Sheep supply wool, milk and fertilizer - essentials that keep families warm, nourished and able to grow crops. With these needs met, families can then sell any extra produce at local markets.

    Save the Children US Meta ad: Donate a Sheep

    support.savethechildren.org

    Donate a Sheep

    Donate Now
    Image ad · Started 2635d ago
  8. Natural disasters aren’t natural. Disaster Divide examines what happens when a climate crisis collides with an unequal world. A storm doesn’t decide who has insurance, whose home is safe or who can afford to leave. Housing, healthcare, public infrastructure and access to…

    Oxfam Meta ad creative

    oxfam.org

    Learn more
    Video ad · Started 6d ago
  9. Adopt an elephant with WWF from £5 a month - we'll keep you updated on how you're supporting our work including sending you regular adoption updates. When you choose an animal adoption, you are supporting both your chosen animals as well as wider work to help bring our world…

    WWF UK Meta ad: Adopt An Animal With WWF

    support.wwf.org.uk

    Adopt An Animal With WWF

    Sign Up
    Image ad · Started 59d ago
  10. Watch now to see how where there’s water, there’s a better world where children can grow up healthy, women can earn a living, and entire communities can thrive. A gift in your will can help create a future where every generation has the clean water they need to change their…

    WaterAid UK Meta ad: Add water to your will 💧

    fb.me

    Add water to your will 💧

    Download
    Video ad · Started 158d ago
  11. Do you ever feel alone in your efforts to protect our planet? 17-year-old climate advocate Theodora, from Greece, has a message for you..

    UNICEF Meta ad creative
    Video ad · Started 130d ago
  12. When you decide to sponsor a child, you help change the world. Our sponsorship programs help children live happier and healthier lives, but so many are still waiting for a caring friend like you. Invest in a child’s future. Become a sponsor today.

    Save the Children US Meta ad: Sponsor a Child - Save the Children

    support.savethechildren.org

    Sponsor a Child - Save the Children

    Learn more
    Image ad · Started 2634d ago
  13. Natural disasters aren’t natural. Disaster Divide examines what happens when a climate crisis collides with an unequal world. A storm doesn’t decide who has insurance, whose home is safe or who can afford to leave. Housing, healthcare, public infrastructure and access to…

    Oxfam Meta ad creative

    oxfam.org

    Learn more
    Video ad · Started 6d ago
  14. Adopt an elephant with WWF from £5 a month - we'll keep you updated on how you're supporting our work including sending you regular adoption updates. When you choose an animal adoption, you are supporting both your chosen animals as well as wider work to help bring our world…

    WWF UK Meta ad: Adopt An Animal With WWF

    support.wwf.org.uk

    Adopt An Animal With WWF

    Sign Up
    Image ad · Started 59d ago
  15. Just £2 a month could help install lifesaving taps and bring clean water to more schools like Gazetee's.

    WaterAid UK Meta ad: Donate £2 a month

    wateraid.org

    Donate £2 a month

    Learn More
    Video ad · Started 179d ago
  16. Michael, climate advocate and farmer, from Sierra Leone, tells us how he’s helping to feed hundreds of people in his community amid a changing climate. All over the world, children and young people are taking #ClimateAction. Call on your government to do the same.

    UNICEF Meta ad creative
    Video ad · Started 130d ago
  17. Through sponsorship, you can help transform the life of a child in need.

    Save the Children US Meta ad: Sponsor a Child Today

    support.savethechildren.org

    Sponsor a Child Today

    Donate now
    Video ad · Started 2635d ago
  18. Natural disasters aren’t natural. Disaster Divide examines what happens when a climate crisis collides with an unequal world. A storm doesn’t decide who has insurance, whose home is safe or who can afford to leave. Housing, healthcare, public infrastructure and access to…

    Oxfam Meta ad: Disaster Divide

    oxfam.org

    Disaster Divide

    Learn more
    Video ad · Started 6d ago
  19. Looking for the perfect gift? A WWF animal adoption makes a great gift and helps bring our world back to life. Support WWF today.

    WWF UK Meta ad: Adopt A Gorilla As A Gift

    support.wwf.org.uk

    Adopt A Gorilla As A Gift

    Shop Now
    Image ad · Started 21d ago
  20. Just £2 a month could help install lifesaving taps and bring clean water to more schools like Gazetee's.

    WaterAid UK Meta ad: Donate £2 a month

    wateraid.org

    Donate £2 a month

    Learn More
    Video ad · Started 179d ago
  21. Meet Enkhuun, a climate advocate doing all she can to improve air quality in Ulaanbaatar, Mongolia, which has some of the unhealthiest air on Earth. All over the world, children and young people are taking #ClimateAction. Call on your government to do the same.

    UNICEF Meta ad creative
    Video ad · Started 130d ago
  22. Through sponsorship, you can help transform the life of a child in need.

    Save the Children US Meta ad: Sponsor a Child Today

    support.savethechildren.org

    Sponsor a Child Today

    Donate now
    Video ad · Started 2635d ago
  23. Natural disasters aren’t natural. Disaster Divide examines what happens when a climate crisis collides with an unequal world. A storm doesn’t decide who has insurance, whose home is safe or who can afford to leave. Housing, healthcare, public infrastructure and access to…

    Oxfam Meta ad creative

    oxfam.org

    Learn more
    Video ad · Started 6d ago
  24. Adopt an elephant with WWF from £5 a month - we'll keep you updated on how you're supporting our work including sending you regular adoption updates. When you choose an animal adoption, you are supporting both your chosen animals as well as wider work to help bring our world…

    WWF UK Meta ad: Adopt An Animal With WWF

    support.wwf.org.uk

    Adopt An Animal With WWF

    Sign Up
    Image ad · Started 60d ago
  25. Donate £2 monthly and help more children like Nesteline access clean water.

    WaterAid UK Meta ad: Start a regular gift from £2 a month

    wateraid.org

    Start a regular gift from £2 a month

    Learn More
    Video ad · Started 179d ago
  26. Fear of #coronavirus is contributing to discrimination - with reports from across the world of individuals, particularly of Asian descent, being subject to verbal or even physical abuse. This is unacceptable. As we continue to push back against the spread of #COVID19, we must…

    UNICEF Meta ad creative
    Image ad · Started 2416d ago
  27. Sponsorship makes a lasting change in the life of a child. Help your sponsored child and their community have a healthy start and the opportunity to learn.

    Save the Children US Meta ad: Become a Sponsor Today

    support.savethechildren.org

    Become a Sponsor Today

    Learn more
    Image ad · Started 2635d ago
  28. Natural disasters aren’t natural. Disaster Divide examines what happens when a climate crisis collides with an unequal world. A storm doesn’t decide who has insurance, whose home is safe or who can afford to leave. Housing, healthcare, public infrastructure and access to…

    Oxfam Meta ad creative

    oxfam.org

    Learn more
    Video ad · Started 6d ago
  29. Shop for your world. Choose sustainable consumption this year - all proceeds are donated back to WWF to support our conservation work. 🌍

    WWF UK Meta ad: WWF Plush Stevie Shark

    shop.wwf.org.uk

    WWF Plush Stevie Shark

    Shop Now
    Image ad · Started 222d ago
  30. Donate £2 monthly and help more children like Nesteline access clean water.

    WaterAid UK Meta ad: Start a regular gift from £2 a month

    wateraid.org

    Start a regular gift from £2 a month

    Learn More
    Video ad · Started 138d ago

Charity creative guide

Connect the appeal to a specific action

Charity campaigns can ask for an immediate donation, regular support or participation in an event. Compare how the creative explains the need and the action the viewer can take. A campaign about one emergency may tell a different story from an ongoing program.

Read suggested amounts alongside what the organization says they support. Check whether a contribution is one-off or recurring, and how the destination explains the use of funds. Compelling imagery should be considered with that context rather than used alone to judge an appeal.

Creative angles to compare

  1. 01

    A clear explanation of the need and the action the organization is asking someone to take.

  2. 02

    Specific descriptions of how support is used, with amounts and timeframes kept in context.

  3. 03

    A visible distinction between a one-off donation, regular giving and an awareness campaign.

Messages from these campaigns

Compare the language these advertisers use in the examples above.

UNICEF
“Do you ever feel alone in your efforts to protect our planet? 17-year-old climate advocate Theodora, from Greece, has a message for you..”
View this UNICEF ad →
Save the Children US
“Choose to give a gift for a cause that affects us all: water. We dig and drill wells, supply water pumps and install latrines to improve the health of rural communities.”
View this Save the Children US ad →
Oxfam
“💖What would it mean to live in a world where no fear, coercion, discrimination drove your choices about your body? On #IWD2026, here's a #LetterFromTheFuture, a future of bodily autonomy, where…”
View this Oxfam ad →

Explore charity brands

Continue into a brand’s ad library for more creatives, copy and landing pages.