WWF UK ads
Facebook & Instagram ad libraryWWF UK has run 3,031 Facebook and Instagram ads since Apr 2024, and 117 are live right now. Its active ads are 85% image, 14% video, 1% carousel. They reach mostly women aged 25-34 in the United Kingdom. Most of them send traffic to fb.me. Across all ads, Meta reports about 33.3M reach.
- Total ads
- 3,031
- Live now
- 117
- Video share
- 14%
- Top market
- UK
- Advertising since
- Apr 2024
248dAdopt A Gorilla As A Gift
Looking for the perfect gift? A WWF animal adoption makes a great gift and helps bring our world back to life. Support WWF today.
Shop Now · support.wwf.org.uk
59dAdopt An Animal With WWF
Adopt an elephant with WWF from £5 a month - we'll keep you updated on how you're supporting our work including sending you regular adoption updates. When you…
Sign Up · support.wwf.org.uk
59dAdopt An Animal With WWF
Adopt an elephant with WWF from £5 a month - we'll keep you updated on how you're supporting our work including sending you regular adoption updates. When you…
Sign Up · support.wwf.org.uk
21dAdopt A Gorilla As A Gift
Looking for the perfect gift? A WWF animal adoption makes a great gift and helps bring our world back to life. Support WWF today.
Shop Now · support.wwf.org.uk
- 60d
Adopt An Animal With WWF
Adopt an elephant with WWF from £5 a month - we'll keep you updated on how you're supporting our work including sending you regular adoption updates. When you…
Sign Up · support.wwf.org.uk
222dWWF Plush Stevie Shark
Shop for your world. Choose sustainable consumption this year - all proceeds are donated back to WWF to support our conservation work. 🌍
Shop Now · shop.wwf.org.uk
112dAdopt A Big Cat With WWF
Love cats? Adopt a tiger, snow leopard or jaguar with WWF from £5 a month. Receive a cuddly toy, welcome pack and regular updates. Adopt one of our big cats…
Sign Up · support.wwf.org.uk
60dAdopt An Animal With WWF
Adopt a tiger with WWF from £5 a month - we'll keep you updated on how you're supporting our work including sending you regular adoption updates. When you…
Sign Up · support.wwf.org.uk
112dAdopt A Tiger With WWF
Adopt a tiger with WWF for £5 a month - we'll keep you updated on how you're supporting our work including sending you regular adoption updates. When you…
Sign Up · support.wwf.org.uk
82dJoin WWF As A Member
This weather isn’t normal. But nature can help. WWF is restoring forests and wetlands that store carbon, slow floodwater and help reduce flood risk. Join WWF…
Sign Up · support.wwf.org.uk
60dAdopt An Animal For A Child
Our animal adoptions are perfect for kids - they’ll receive a cuddly toy, wild welcome pack and get the latest news from their animal’s team leader. Adopt a…
Sign Up · support.wwf.org.uk
112dAdopt A Tiger With WWF
Adopt a tiger with WWF for £5 a month - we'll keep you updated on how you're supporting our work including sending you regular adoption updates. When you…
Sign Up · support.wwf.org.uk
81dGo Wild With Our WWF Junior Membership
Looking to keep your child busy this summer? Go Wild, our junior membership, has everything they need. They’ll receive a welcome pack stuffed with goodies and…
Sign Up · support.wwf.org.uk
102dProtect Our One Shared Home
This isn't about saving one panda, one species, or one forest. This is about saving our one shared home. Together we can bring our world back to life.
Sign Up · fb.me
60dAdopt An Animal For A Child
Our animal adoptions are perfect for kids - they’ll receive a cuddly toy, wild welcome pack and get the latest news from their animal’s team leader. Adopt a…
Sign Up · support.wwf.org.uk
60dAdopt An Animal With WWF
Adopt an elephant with WWF from £5 a month - we'll keep you updated on how you're supporting our work including sending you regular adoption updates. When you…
Sign Up · support.wwf.org.uk
11dAdopt An Animal With WWF
After decades of conservation work, Kenya's elephant numbers have more than doubled since 1989. Adopt an animal with WWF and help bring our world back to life.
Sign Up · support.wwf.org.uk
59dAdopt An Animal With WWF
Adopt a tiger with WWF from £5 a month - we'll keep you updated on how you're supporting our work including sending you regular adoption updates. When you…
Sign Up · support.wwf.org.uk
82dJoin WWF As A Member
This weather isn’t normal. But nature can help. WWF is restoring forests and wetlands that store carbon, slow floodwater and help reduce flood risk. Join WWF…
Sign Up · support.wwf.org.uk
- 11d
Adopt An Animal For A Child
Our animal adoptions are perfect for kids - they’ll receive a cuddly toy, wild welcome pack and get the latest news from their animal’s team leader. Adopt a…
Sign Up · support.wwf.org.uk
52dJoin WWF As A Member
Nature needs people like you. By joining WWF, you’ll help protect wildlife, restore habitats, and take action for nature. Join WWF as a member, and together…
Sign Up · support.wwf.org.uk
14dFree Christmas Cards
Claim your FREE Christmas card pack today! 🎄 Celebrate the season with beautifully designed wildlife cards – plus receive a 10% shop discount code inside…
See Details · support.wwf.org.uk
52dJoin WWF As A Member
Nature needs people like you. By joining WWF, you’ll help protect wildlife, restore habitats, and take action for nature. Join WWF as a member, and together…
Sign Up · support.wwf.org.uk
- 52d
Join WWF As A Member
Nature needs people like you. By joining WWF, you’ll help protect wildlife, restore habitats, and take action for nature. Join WWF as a member, and together…
Sign Up · support.wwf.org.uk
WWF UK ad hooks
The opening line of each of WWF UK's most-seen video and image ads.
- 01Looking for the perfect gift?
- 02Adopt an elephant with WWF from £5 a month - we'll keep you updated on how you're supporting our work including sending you regular…
- 03Shop for your world.
- 04Adopt a tiger with WWF from £5 a month - we'll keep you updated on how you're supporting our work including sending you regular adoption…
- 05Adopt a tiger with WWF for £5 a month - we'll keep you updated on how you're supporting our work including sending you regular adoption…
- 06This weather isn’t normal.
- 07Our animal adoptions are perfect for kids - they’ll receive a cuddly toy, wild welcome pack and get the latest news from their animal’s…
- 08Looking to keep your child busy this summer?
WWF UK ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| Go Wild With Our WWF Junior Membership | 697 | 122d |
| Join WWF As A Member | 456 | 95d |
| Adopt An Animal With WWF | 370 | 92d |
| Join The WWF Weekly Lottery and Support Nature’s Future | 271 | 150d |
| Shop WWF's PANGAIA Collection | 263 | 240d |
| Shop The WWF-UK Shop Sale | 236 | 56d |
| Time Is Running Out | 232 | 113d |
| Give A WWF Membership | 180 | 49d |
| Adopt An Animal For A Child | 177 | 93d |
| Adopt A Penguin With WWF | 176 | 99d |
Longest-running WWF UK ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| Looking for the perfect gift? A WWF animal adoption makes a great gift and helps bring our world back to life. Support WWF today. | 54 | 247d |
| Discover WWF-UK's loungewear collection powered by PANGAIA. Perfect for kids and adults, our range of hoodies, trackpants, sweatshirts and t-shirts is created in colourways inspired by the forest. PANGAIA use their science-led innovation… | 261 | 240d |
| Shop for your world. Choose sustainable consumption this year - all proceeds are donated back to WWF to support our conservation work. 🌍 | 24 | 221d |
| We couldn't do what we do without the support of people who leave us a legacy – gifts in Wills makes up about a fifth of all our donated income. Write or update your Will for free with WWF-UK. Choose between making your Will online with… | 16 | 201d |
| We all want future generations to enjoy a world where people and nature thrive. Let’s make that your lasting gift to the planet. Write or update your Will online for free with WWF-UK. Choose between making your will online with MyIntent… | 32 | 201d |
| We couldn't do what we do without the support of people who leave us a legacy – gifts in Wills makes up about a fifth of all our donated income. Write or update your Will online for free with WWF-UK. | 221 | 165d |
| Love wildlife? Love the idea of winning prizes? The WWF Weekly Lottery gives you the chance to do both. Each ticket supports WWF’s conservation work. Terms and Conditions apply. Please play responsibly. | 209 | 150d |
| Have you heard? You could win up to £10,000 in a WWF Weekly Lottery rollover – and remember, our planet wins every time you play! Terms and Conditions apply. Please play responsibly. | 54 | 150d |
| Have a physical challenge lined up for 2025? Join Team WWF and we'll provide: ✔️ Training advice 💪 ✔️ Fundraising support 💰 ✔️ WWF branded event kit 🐼 | 4 | 137d |
| Run for WWF. Fundraise for us in an event of your choice. 🐼 | 4 | 137d |
WWF UK landing pages
- http://fb.me/243 ads · 8%
- https://support.wwf.org.uk/holiday-cards?utm_source=facebook-instagram&utm_medium=paid-social-inhouse&utm_campaign=christmascards_leadgen&utm_content=allspecies&pc=PA-000056700862 ads · 2%
- https://www.wwf.org.uk/fundraise/do-your-own-fundraising?utm_source=facebook&utm_medium=paid%20social-generic&utm_campaign=diy_fundraising2024&utm_content=supporter%20story59 ads · 2%
- https://www.wwf.org.uk/events/great-wild-walks/epping?utm_source=facebook&utm_medium=paid-social-ml&utm_campaign=GWW2025&utm_content=Epping&pc=EUK01100130 ads · 1%
- https://support.wwf.org.uk/adopt-a-penguin?utm_source=facebook-instagram&utm_medium=paid-social-merkle&utm_campaign=baufundraising_adoption&utm_content=penguin_static&pc=AWS01100328 ads · 1%
- https://www.wwf.org.uk/act/living-planet-act/ask-mp-forests?utm_source=facebook-instagram&utm_medium=paid-social-inhouse&utm_campaign=mp_eaction&utm_content=act_forests_static&pc=VGC01800324 ads · 1%
- https://support.wwf.org.uk/adopt-a-penguin?utm_source=facebook-instagram&utm_medium=paid-social-medialab&utm_campaign=baufundraising_adoption&utm_content=penguin_endangered_static&pc=AWS01100321 ads · 1%
- https://www.wwf.org.uk/act/living-planet-act/ask-mp-forests?utm_source=facebook-instagram&utm_medium=paid-social-inhouse&utm_campaign=mp_eaction&utm_content=protect_species_static&pc=VGC01800320 ads · 1%
- https://www.wwf.org.uk/events/great-wild-walks/alice-holt?utm_source=facebook&utm_medium=paid-social-ml&utm_campaign=GWW2025&utm_content=AH&pc=EUK01100120 ads · 1%
- https://support.wwf.org.uk/adopt-an-elephant?utm_source=facebook-instagram&utm_medium=paid-social-merkle&utm_campaign=baufundraising_adoption&utm_content=elephant_toygift_static&pc=AWS01100316 ads · 1%
WWF UK new ads per month
- Oct 2026107
- Sep 202678
- Aug 202631
- Jul 2026105
- Jun 2026128
- May 2026124
- Apr 2026163
- Mar 2026130
- Feb 2026165
- Jan 2026147
- Dec 2025143
- Nov 2025260
WWF UK ads FAQ
- How many ads is WWF UK running on Facebook and Instagram?
- As of Nov 2026, WWF UK has 117 active ads and 3,031 ads in total in the Meta Ad Library.
- What kind of ads does WWF UK run?
- WWF UK's active ads are 85% image (2,605), 14% video (426), 1% carousel (25).
- Who does WWF UK target with its ads?
- Based on the reach Meta reports for its ads, WWF UK reaches mostly women aged 25-34 in the United Kingdom.
- How often does WWF UK launch new ads?
- WWF UK has been advertising on Meta since Apr 2024. It launched 107 new ads in Oct 2026.
- What is WWF UK's most used ad headline?
- "Go Wild With Our WWF Junior Membership" — used on 697 ads.
- Where do WWF UK's ads send people?
- Most WWF UK ads send traffic to fb.me. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like WWF UK?
- Brands with similar ads include Cancer Research UK, RSPCA (England & Wales), World Food Programme, PDSA, Human Appeal - UK.
- What hooks does WWF UK use in its ads?
- WWF UK's most-seen ads open with lines like "Looking for the perfect gift?", "Adopt an elephant with WWF from £5 a month - we'll keep you updated on how you're supporting our work including sending you regular…", "Shop for your world.".
- Where can I watch WWF UK's video ads and commercials?
- This page lists WWF UK's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this WWF UK ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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