WaterAid UK ads
Facebook & Instagram ad libraryWaterAid UK has run 21 Facebook and Instagram ads since May 2026, and 19 are live right now. Its active ads are 86% video, 14% image. Their reach is mostly in the United States. Most of them send traffic to fb.me.
- Total ads
- 21
- Live now
- 19
- Video share
- 86%
- Top market
- US
- Advertising since
- May 2026
164dHelp healthcare workers
We are experiencing a maternal health crisis. It’s taking place in communities all over the world who lack clean water, decent toilets and good hygiene…
Download · fb.me
158dAdd water to your will 💧
Watch now to see how where there’s water, there’s a better world where children can grow up healthy, women can earn a living, and entire communities can…
Download · fb.me
179dDonate £2 a month
Just £2 a month could help install lifesaving taps and bring clean water to more schools like Gazetee's.
Learn More · wateraid.org
- 179d
Donate £2 a month
Just £2 a month could help install lifesaving taps and bring clean water to more schools like Gazetee's.
Learn More · wateraid.org
179dStart a regular gift from £2 a month
Donate £2 monthly and help more children like Nesteline access clean water.
Learn More · wateraid.org
- 138d
Start a regular gift from £2 a month
Donate £2 monthly and help more children like Nesteline access clean water.
Learn More · wateraid.org
- 179d
Start a regular gift from £2 a month
Donate £2 monthly and help more children like Nesteline access clean water.
Learn More · wateraid.org
90dStart a regular gift from £2 a month
Donate £2 monthly and help more children like Nesteline access clean water.
Learn more · wateraid.org
- 179d
Find out how WaterAid helps people like Gazetee access clean water
Imagine if a dirty river was your only source of water...
Learn More · wateraid.org
- 179d
Find out how WaterAid helps people like Gazetee access clean water
Imagine if a dirty river was your only source of water...
Learn More · wateraid.org
21dAdd water to your will 💧
Watch to the end to see how your legacy gift of life-saving clean water can mean the most to someone you’ll never meet — someone like Mary.
Learn more · wateraid.org
- 21d
Add water to your will 💧
Watch to the end to see how your legacy gift of life-saving clean water can mean the most to someone you’ll never meet — someone like Mary.
Learn more · wateraid.org
- 21d
Add water to your will 💧
Watch to the end to see how your legacy gift of life-saving clean water can mean the most to someone you’ll never meet — someone like Mary.
Learn more · wateraid.org
- 21d
Add water to your will 💧
Watch to the end to see how your legacy gift of life-saving clean water can mean the most to someone you’ll never meet — someone like Mary.
Learn more · wateraid.org
- 179d
Find out how WaterAid helps people like Nesteline access clean water
1,000 children die each day from dirty water, poor sanitation and hygiene
Learn More · wateraid.org
- 93d
Find out how WaterAid helps people like Nesteline access clean water
1,000 children die each day from dirty water, poor sanitation and hygiene
Learn More · wateraid.org
- 179d
Find out how WaterAid helps people like Nesteline access clean water
1,000 children die each day from dirty water, poor sanitation and hygiene
Learn More · wateraid.org
104dIn Thundu, Malawi, @andioliver cooks up an incredible meal with Fredson and Jelina using produce from the local market. Over a warming meal, Fredson chats to…
Learn more · wateraid.org
- 94d
In Thundu, Malawi, @andioliver cooks up an incredible meal with Fredson and Jelina using produce from the local market. Over a warming meal, Fredson chats to…
Learn more · wateraid.org
87dSystems for lasting change
Ernest Randriarimalala has seen how communities can be transformed with clean water. He’s a Community Voice Officer for WaterAid. He visits the communities in…
Download · fb.me
- 32d
Systems for lasting change
Ernest Randriarimalala has seen how communities can be transformed with clean water. He’s a Community Voice Officer for WaterAid. He visits the communities in…
Download · fb.me
WaterAid UK ad hooks
The opening line of each of WaterAid UK's most-seen video and image ads.
- 01We are experiencing a maternal health crisis.
- 02Watch now to see how where there’s water, there’s a better world where children can grow up healthy, women can earn a living, and entire…
- 03Just £2 a month could help install lifesaving taps and bring clean water to more schools like Gazetee's.
- 04Donate £2 monthly and help more children like Nesteline access clean water.
- 05Imagine if a dirty river was your only source of water...
- 06Watch to the end to see how your legacy gift of life-saving clean water can mean the most to someone you’ll never meet — someone like Mary.
- 071,000 children die each day from dirty water, poor sanitation and hygiene
- 08In Thundu, Malawi, @andioliver cooks up an incredible meal with Fredson and Jelina using produce from the local market.
WaterAid UK ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| Start a regular gift from £2 a month | 7 | 178d |
| Find out how WaterAid helps people like Nesteline access clean water | 6 | 178d |
| Add water to your will 💧 | 5 | 20d |
| Find out how WaterAid helps people like Gazetee access clean water | 4 | 178d |
| Donate £2 a month | 4 | 178d |
| Systems for lasting change | 2 | 86d |
| Help healthcare workers | 1 | 18d |
Longest-running WaterAid UK ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| 1,000 children die each day from dirty water, poor sanitation and hygiene | 6 | 178d |
| Donate £2 monthly and help more children like Nesteline access clean water. | 7 | 178d |
| Just £2 a month could help install lifesaving taps and bring clean water to more schools like Gazetee's. | 4 | 178d |
| Imagine if a dirty river was your only source of water... | 4 | 178d |
| In Thundu, Malawi, @andioliver cooks up an incredible meal with Fredson and Jelina using produce from the local market. Over a warming meal, Fredson chats to Andi about the difference clean water has made in their community. Since 2022… | 2 | 103d |
| Ernest Randriarimalala has seen how communities can be transformed with clean water. He’s a Community Voice Officer for WaterAid. He visits the communities in Madagascar we work with, sharing the stories of people who are directly… | 2 | 86d |
| Watch to the end to see how your legacy gift of life-saving clean water can mean the most to someone you’ll never meet — someone like Mary. | 4 | 20d |
| We are experiencing a maternal health crisis. It’s taking place in communities all over the world who lack clean water, decent toilets and good hygiene. Without these three essentials, it’s impossible for healthcare workers to protect… | 1 | 18d |
| Watch now to see how where there’s water, there’s a better world where children can grow up healthy, women can earn a living, and entire communities can thrive. A gift in your will can help create a future where every generation has the… | 1 | 11d |
WaterAid UK landing pages
- http://fb.me/4 ads · 19%
- https://www.wateraid.org/uk/get-involved/giving/add-the-gift-of-a-donation-in-your-will/what-jack-gave?utm_source=facebook&utm_medium=promoted&utm_content=60s_video&utm_campaign=wjg_oct_2026&id=26/hbm/00f4 ads · 19%
- https://www.wateraid.org/uk/donate?utm_source=facebook_ads&utm_medium=paid_social&utm_content=change - nestaline_LAL&utm_campaign=bau_paid_social_2026&id=ra/tws/02a2 ads · 10%
- https://www.wateraid.org/uk/donate?utm_source=facebook_ads&utm_medium=paid_social&utm_content=betterworld_andioliverboosting_incrediblemeal&utm_campaign=brand_awareness_summer&id=ra/tws/02a1 ads · 5%
- https://www.wateraid.org/uk/donate?utm_source=facebook_ads&utm_medium=paid_social&utm_content=change - gazette_BetterWorld&utm_campaign=bau_paid_social_2026&id=ra/tws/02a1 ads · 5%
- https://www.wateraid.org/uk/donate?utm_source=facebook_ads&utm_medium=paid_social&utm_content=change - gazette_LAL&utm_campaign=bau_paid_social_2026&id=ra/tws/02a1 ads · 5%
- https://www.wateraid.org/uk/donate?utm_source=facebook_ads&utm_medium=paid_social&utm_content=change - nestaline_betterworld&utm_campaign=bau_paid_social_2026&id=ra/tws/02aa1 ads · 5%
- https://www.wateraid.org/uk/donate?utm_source=facebook_ads&utm_medium=paid_social&utm_content=change - nestaline_Parents&utm_campaign=bau_paid_social_2026&id=ra/tws/02a1 ads · 5%
- https://www.wateraid.org/uk/donate?utm_source=facebook_ads&utm_medium=paid_social&utm_content=lookalikes_andioliverboosting_incrediblemeal&utm_campaign=brand_awareness_summer&id=ra/tws/02a1 ads · 5%
- https://www.wateraid.org/uk/stories?utm_source=facebook_ads&utm_medium=paid_social&utm_content=change - gazette_BetterWorld&utm_campaign=bau_paid_social_2026&id=ra/tws/02a1 ads · 5%
WaterAid UK new ads per month
- Oct 20265
- Aug 20263
- Jul 20262
- Jun 20261
- May 202610
WaterAid UK ads FAQ
- How many ads is WaterAid UK running on Facebook and Instagram?
- As of Nov 2026, WaterAid UK has 19 active ads and 21 ads in total in the Meta Ad Library.
- What kind of ads does WaterAid UK run?
- WaterAid UK's active ads are 86% video (18), 14% image (3).
- Who does WaterAid UK target with its ads?
- Based on the reach Meta reports for its ads, WaterAid UK reaches people mostly in the United States.
- How often does WaterAid UK launch new ads?
- WaterAid UK has been advertising on Meta since May 2026. It launched 5 new ads in Oct 2026.
- What is WaterAid UK's most used ad headline?
- "Start a regular gift from £2 a month" — used on 7 ads.
- Where do WaterAid UK's ads send people?
- Most WaterAid UK ads send traffic to fb.me. The landing pages section above lists every destination by how many ads use it.
- Which brands advertise like WaterAid UK?
- Brands with similar ads include Cancer Research UK, World Food Programme, Which?, Blood Cancer UK, St Mungo's.
- What hooks does WaterAid UK use in its ads?
- WaterAid UK's most-seen ads open with lines like "We are experiencing a maternal health crisis.", "Watch now to see how where there’s water, there’s a better world where children can grow up healthy, women can earn a living, and entire…", "Just £2 a month could help install lifesaving taps and bring clean water to more schools like Gazetee's.".
- Where can I watch WaterAid UK's video ads and commercials?
- This page lists WaterAid UK's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this WaterAid UK ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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