UNICEF ads
Facebook & Instagram ad libraryUNICEF has run 154 Facebook and Instagram ads since Mar 2020, and 0 are live right now. Its active ads are 51% image, 42% video, 7% carousel. They reach mostly men aged 25-34 in the United States. Most of them send traffic to unicef.org. Across all ads, Meta reports about 408 reach.
- Total ads
- 154
- Live now
- 0
- Video share
- 42%
- Top market
- US
- Advertising since
- Mar 2020
Video128dDo you ever feel alone in your efforts to protect our planet? 17-year-old climate advocate Theodora, from Greece, has a message for you..
Image2415dFear of #coronavirus is contributing to discrimination - with reports from across the world of individuals, particularly of Asian descent, being subject to…
- Video1970d
Dear world leaders...
No one is safe from COVID-19 until everyone is safe. We urge G7 countries to donate doses now.
- Video1969d
Dear world leaders...
No one is safe from COVID-19 until everyone is safe. We urge G7 countries to donate doses now.
- Video1819d
Action on the climate crisis
Children have a right to have their voices heard.
Learn more · unicef.org
- Video1819d
Action on the climate crisis
Children have a right to have their voices heard.
Learn more · unicef.org
- Video1818d
Action on the climate crisis
We can make it happen. Find out how.
Learn more · unicef.org
- Video1818d
Action on the climate crisis
We can make it happen. Find out how.
Learn more · unicef.org
- Video1818d
Action on the climate crisis
We can make it happen. Find out how.
Learn more · unicef.org
Image1674dEducation is a human right, not a privilege. We must ensure every child has an equal opportunity to learn and reach their full potential during and beyond…
Image1674dEven before COVID-19, the most vulnerable children were being left behind. The longer they are out of school, the greater the risk of sexual violence, child…
Image1674dThe COVID-19 pandemic will come to an end. But the learning loss it has caused could impact our children, our communities and our economies for generations…
Image1674dThe impact of COVID-19 on education? Children fell behind in their learning in an estimated 84 per cent of countries. Governments must provide students with…
Image1674d1 in 4. That’s the number of low-income countries that don’t know how many students have returned to school after COVID-19 closures. We are calling on…
Image1674d“I like Ms. Souheila because she teaches us how to read, write and do maths. She always wants us to be the best students,” says Zaher, 12, from Lebanon. Thank…
- Video1667d
Thousands of children are living in basements and inside metro stations amid war in #Ukraine. No child should spend their childhood underground. Help us scale…
- Dynamic1626d
Malnutrition: More than you think
Severe malnutrition causes 1 in 5 child deaths. But have you ever heard of it?
Learn More · unicef.org
- Dynamic1626d
Malnutrition: More than you think
Severe malnutrition causes 1 in 5 child deaths. But have you ever heard of it?
Learn More · unicef.org
- Dynamic1626d
Malnutrition: More than you think
Severe malnutrition causes 1 in 5 child deaths. But have you ever heard of it?
Learn More · unicef.org
Video2300dWhat's next?
We have made incredible progress. In 1980, just 20% of the world’s children were vaccinated against preventable diseases like diphtheria. Within ten years, a…
Image1982dEveryone is at risk of catching COVID-19, but not everyone has equal access to vaccines. As variants emerge across the world, governments and businesses must…
Image1969dAn open letter on vaccine dose donations
Dear world leaders… The pandemic won’t be over anywhere until it’s over everywhere, and that means getting vaccines to every country - fast. Join our…
uni.cf
Video1959dBeing a parent is...
Supporting children starts with supporting parents. Raising a family has always been hard work – and during COVID-19, there are even more challenges…
Dynamic1885dCarrying the Hope - South Africa
“We didn’t get infected by the virus but it has affected us in so many ways.” In South Africa, motherhood takes a new shape during the pandemic.
Learn More · sites.unicef.org
UNICEF ad hooks
The opening line of each of UNICEF's most-seen video and image ads.
- 01Do you ever feel alone in your efforts to protect our planet?
- 02No one is safe from COVID-19 until everyone is safe.
- 03Children have a right to have their voices heard.
- 04We can make it happen.
- 05Education is a human right, not a privilege.
- 06Even before COVID-19, the most vulnerable children were being left behind.
- 07The COVID-19 pandemic will come to an end.
- 08The impact of COVID-19 on education?
UNICEF ad headlines
| Headline | Ads | Longest run |
|---|---|---|
| Malnutrition: More than you think | 12 | 32d |
| Malnutrition: An invisible crisis | 12 | 32d |
| Let's keep children safe from explosive weapons | 10 | 8d |
| Protecting children from explosive weapons | 10 | 8d |
| Action on the climate crisis | 9 | 9d |
| The global learning crisis | 7 | 10d |
| What you need to know about malnutrition | 6 | 32d |
| An overlooked child survival emergency | 6 | 32d |
| Why malnutrition is an escalating problem | 6 | 32d |
| One team for children’s rights | 5 | 34d |
Longest-running UNICEF ad copy
| Ad copy | Ads | Longest run |
|---|---|---|
| This tiny bundle of joy is getting a check-up at a nutrition clinic in Mauritania. Once children arrive, they are weighed, measured and if necessary, put on a treatment plan. A toxic combination of conflict, climate change and COVID-19… | 3 | 40d |
| Without quality education, the world’s future is bleak. Here’s what we need to do. #LetMeLearn | 1 | 36d |
| When it comes to children’s rights, there’s only one team. This #WorldChildrensDay and every day, let's come together #ForEveryChild. | 2 | 36d |
| Access to education should not be determined by gender. UNICEF is calling for every child in Afghanistan to be able to learn during and beyond COVID-19. It's their right. #LetMeLearn | 2 | 34d |
| When it comes to children’s rights, there’s only one team. This #WorldChildrensDay and every day, let's come together #ForEveryChild. | 5 | 34d |
| Severe malnutrition causes 1 in 5 child deaths. But have you ever heard of it? | 12 | 32d |
| Severe malnutrition isn't just killing children in countries affected by drought and conflict. It's happening in stable countries too. | 6 | 32d |
| Vulnerable children are already dying from hunger across the world. War in Ukraine will make things much worse. | 6 | 32d |
| Every child deserves to feel celebrated - regardless of gender, ethnicity, religion, disability, sexual orientation, migration status, or any other status. This #WorldChildrensDay and every day, let’s work together to safeguard every… | 1 | 32d |
| Together, we can end child hunger and severe malnutrition. | 12 | 32d |
UNICEF landing pages
- https://www.unicef.org/emergencies/war-ukraine-pose-immediate-threat-children10 ads · 27%
- https://www.unicef.org/climate-action9 ads · 24%
- https://www.unicef.org/child-alert/severe-wasting?utm_source=facebook&utm_medium=paid-ad-en&utm_content=dark-advocates&utm_term=decision&utm_campaign=severe-wasting2 ads · 5%
- https://www.unicef.org/child-alert/severe-wasting?utm_source=facebook&utm_medium=paid-ad-en&utm_content=dark-advocates&utm_term=lookalike&utm_campaign=severe-wasting2 ads · 5%
- https://www.unicef.org/child-alert/severe-wasting?utm_source=facebook&utm_medium=paid-ad-en&utm_content=dark-dynamic&utm_term=decision&utm_campaign=severe-wasting2 ads · 5%
- https://sites.unicef.org/generation-covid/stories/south-africa/?utm_source=facebook&utm_medium=paid-ad-en&utm_content=dark-image-2&utm_term=advocates&utm_campaign=generation-covid-magnum1 ads · 3%
- https://sites.unicef.org/generation-covid/stories/south-africa/?utm_source=facebook&utm_medium=paid-ad-en&utm_content=dark-image-5&utm_term=advocates&utm_campaign=generation-covid-magnum1 ads · 3%
- https://sites.unicef.org/generation-covid/stories/turkey/?utm_source=facebook&utm_medium=paid-ad-en&utm_content=dark-image-1&utm_term=advocates&utm_campaign=generation-covid-magnum1 ads · 3%
- https://uni.cf/2Tb1g8D1 ads · 3%
- https://www.unicef.org/child-alert/severe-wasting1 ads · 3%
UNICEF new ads per month
- Jun 20265
- Nov 20231
- May 20231
- Mar 20231
- Nov 202216
- Sep 20223
- Jul 20222
- Jun 202213
- May 20229
- Apr 202279
- Mar 20222
- Nov 202111
UNICEF ads FAQ
- How many ads is UNICEF running on Facebook and Instagram?
- As of Nov 2026, UNICEF has 0 active ads and 154 ads in total in the Meta Ad Library.
- What kind of ads does UNICEF run?
- UNICEF's active ads are 51% image (84), 42% video (70), 7% carousel (12).
- Who does UNICEF target with its ads?
- Based on the reach Meta reports for its ads, UNICEF reaches mostly men aged 25-34 in the United States.
- How often does UNICEF launch new ads?
- UNICEF has been advertising on Meta since Mar 2020. It launched 5 new ads in Jun 2026.
- What is UNICEF's most used ad headline?
- "Malnutrition: More than you think" — used on 12 ads.
- Where do UNICEF's ads send people?
- Most UNICEF ads link to unicef.org. The landing pages section above lists every destination by how many ads use it.
- What hooks does UNICEF use in its ads?
- UNICEF's most-seen ads open with lines like "Do you ever feel alone in your efforts to protect our planet?", "No one is safe from COVID-19 until everyone is safe.", "Children have a right to have their voices heard.".
- Where can I watch UNICEF's video ads and commercials?
- This page lists UNICEF's most-seen Facebook and Instagram video ads; open any of them to watch the full video, read its copy and see how long it has run.
- Where does this UNICEF ad data come from?
- From the public Meta Ad Library, collected by AdManage and refreshed daily. Reach is what Meta reports; spend is an AdManage estimate.
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